ATENEO GRADUATE SCHOOL OF BUSINESS

Loss of Privacy by Monitoring

A presentation about how the internet intrudes on your privacy

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Pro-Privacy Monitoring Enhances User’s Browsing

ExperienceDetects Fraud Convenience Helps Sites learn more

about their viewers

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But.. At what point is it too much?

Privacy Monitoring: Taking it too far?

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FACEBOOK monitors your Privacy even after you’ve logged out or left Facebook.

GMAIL reads your inbox for targeted ad generation

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Google Street View lifts data from unsecured Wifi Routers

Risks

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All that information is stored in various serversIt can never be deleted.It can be stolen.It can be sold.

Stakeholders

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VS.

Individuals(Internet users) vs. Websites or Large Corporations

AlternativesAlternative #1:

Websites will continue current practice of collecting, storing and monitoring user data.

Alternative #2: Do not collect, store or monitor user data.

Alternative #3: − Empower users!

• ability to control their privacy settings • determine what data they will allow websites to collect and save. • privacy monitoring legislation to be passed that will determine the

boundaries and consequences of information gathering. 8

Ethical Principles

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Utilitarianism

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Alternative According to Utilitarianism

1. Collect all information - current manner data may have violated the privacy concerns of internet users but this current practice also enabled companies to develop good products/ services. It also allowed companies to produce products at a lesser cost

2. Do not collect, store, and monitor use of data

– businesses and society would not benefit! With lack of info, society be flooded with products we do not needBusinesses will be spend more for market research.

3. Empower users with the ability to control their privacy settings and push for privacy monitoring legislation.

- address the need of people to protect their privacy. Companies will have access to information that is voluntarily given. Benefits will not be as numerous as alternative 1 but damages from cyber-crimes will be minimized.

Rights

• Conclusion: Alternative 3 upholds both the rights of consumers to privacy and website companies to generate profit. Website companies can collect, use, and disclose data up to the limit set forth by the individual consumers, which should be strictly enforced by governing bodies. For this reason, Alternative 3 is the best choice as far as Rights Principle of Ethics is concerned.

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Alternative Rights of Consumers to Privacy

Rights of Websites to Information

1. Collect all information

– users do not have control

- companies get access to information

2. Do not collect, store, and monitor use of data

- personal data are not collected

– companies do not get access to information

3. Empower users with the ability to control their privacy settings and push for privacy monitoring legislation.

- protect rights of consumers to privacy

- companies get access to information

Justice and Fairness

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Alternative According to Justice and Fairness

1. Collect all information . Not fair because this was done without the people’s knowledge or consent. People are not aware that some of the things that they’d rather keep really private, like personal emails and passwords are being leaked into the internet and into databases of companies.

2. Do not collect, store, and monitor use of data

– Social media will be at a standstill if companies are not allowed to store any information. This would not be fair for everyone because there are also legitimate benefits to information sharing.

3. Empower users with the ability to control their privacy settings and push for privacy monitoring legislation.

- Users will be reassured that the use of data by companies is also being regulated by the government. This is just fair to the users because at least they are fully aware that whatever information they upload on the internet is something that they are aware of .

Virtue

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Alternative According to Virtue Principle

1. Collect all information - Virtues of service, knowledge, and innovation

2. Do not collect, store, and monitor use of data

– The Internet is kept from maximizing its potential

3. Empower users with the ability to control their privacy settings and push for privacy monitoring legislation.

- Virtues of integrity, accountability, and service

Care

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• Conclusion: Alternative 3 is favorable to both consumer / end users. This will be a Win – Win solution for both to exist. Everyone are able to gain benefits from each other.

Alternative Care for Consumers to Privacy

Care for Websites to Information

1. Collect all information – users do not have control

- companies get access to information

2. Do not collect, store, and monitor use of data

- personal data are not collected

– companies do not get access to information

3. Empower users with the ability to control their privacy settings and push for privacy monitoring legislation.

- protect rights of consumers to privacy

- companies get access to information

Value

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Alternative Value for Consumers to Privacy

Value for Websites to Information

1. Collect all information – values of consumers to privacy is being tested

- value for the information is being utilized

2. Do not collect, store, and monitor use of data

/ - values for privacy could be beneficial and can be used against

– companies don’t get to value information

3. Empower users with the ability to control their privacy settings and push for privacy monitoring legislation.

- protect value of consumers to privacy

- values of company can get to appreciate limited collection of data

• Conclusion: Alternative 3 values both the privacy of users and would also help control the data mining of the companies through the guidance of government mandated laws

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Alternative #1: Websites will continue current practice of collecting, storing and monitoring user data.Utilitarianis

mRights Justice and

FairnessVirtue Care Value

Alternative #2: Do not collect, store or monitor user data.

Utilitarianism

Rights Justice and Fairness

Virtue Care Value

Alternative #3: Empower users with the ability to control their privacy settings and push for privacy monitoring legislation.Utilitarianis

mRights Justice and

FairnessVirtue Care Value

CSR Project

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Lessons Learned

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CORPORATION

Be Transparent

Uphold Integrity

Make every effort to educate your user

Gain their trust

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USER

Carry burden of responsibility

Read the privacy policy.

Know your rights.

If you don’t want people to know, don’t share it.

Lessons Learned

THANK YOU !!