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Lott & Friedland, P.A., Coral Gables, Florida How to “Win” in Mediation of Intellectual Property Cases Leslie J. Lott Leslie J. Lott Lott & Friedland, P.A. Coral Gables, Florida

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Page 1: Lott & Friedland, P.A., Coral Gables, Florida How to “Win” in Mediation of Intellectual Property Cases Leslie J. Lott Lott & Friedland, P.A. Coral Gables,

Lott & Friedland, P.A., Coral Gables, Florida

How to “Win” in Mediation of Intellectual Property

CasesLeslie J. LottLeslie J. Lott

Lott & Friedland, P.A.Coral Gables, Florida

Page 2: Lott & Friedland, P.A., Coral Gables, Florida How to “Win” in Mediation of Intellectual Property Cases Leslie J. Lott Lott & Friedland, P.A. Coral Gables,

Lott & Friedland, P.A., Coral Gables, Florida

Winning

• Best Possible Result Best Possible Result • Mediation is ToolMediation is Tool• PreparationPreparation

Page 3: Lott & Friedland, P.A., Coral Gables, Florida How to “Win” in Mediation of Intellectual Property Cases Leslie J. Lott Lott & Friedland, P.A. Coral Gables,

Lott & Friedland, P.A., Coral Gables, Florida

Who/What/Where/When/Why?

• Who are the players ?Who are the players ?• What is mediation and what can What is mediation and what can

result from mediation?result from mediation?• Where are parties in relation to Where are parties in relation to

each other?each other?• When will mediation be optimal?When will mediation be optimal?• Why are we here?Why are we here?

Page 4: Lott & Friedland, P.A., Coral Gables, Florida How to “Win” in Mediation of Intellectual Property Cases Leslie J. Lott Lott & Friedland, P.A. Coral Gables,

Lott & Friedland, P.A., Coral Gables, Florida

Why are we here?

• Courts order mediationCourts order mediation• Growth in mediation across Growth in mediation across

countrycountry• Mediation worksMediation works

Page 5: Lott & Friedland, P.A., Coral Gables, Florida How to “Win” in Mediation of Intellectual Property Cases Leslie J. Lott Lott & Friedland, P.A. Coral Gables,

Lott & Friedland, P.A., Coral Gables, Florida

Who are the Players?

• ClientClient• Adverse PartyAdverse Party• Opposing CounselOpposing Counsel• MediatorMediator

Page 6: Lott & Friedland, P.A., Coral Gables, Florida How to “Win” in Mediation of Intellectual Property Cases Leslie J. Lott Lott & Friedland, P.A. Coral Gables,

Lott & Friedland, P.A., Coral Gables, Florida

Client

• Sophisticated/Knowledgeable?Sophisticated/Knowledgeable?• Familiar with litigation ?Familiar with litigation ?• Attentive?Attentive?• Time/resources to assist?Time/resources to assist?• Confidence in counsel?Confidence in counsel?• Familiar with facts/merits?Familiar with facts/merits?• Attitude toward MediationAttitude toward Mediation

Page 7: Lott & Friedland, P.A., Coral Gables, Florida How to “Win” in Mediation of Intellectual Property Cases Leslie J. Lott Lott & Friedland, P.A. Coral Gables,

Lott & Friedland, P.A., Coral Gables, Florida

Adverse Party

• AttitudeAttitude– legitimate business dispute legitimate business dispute – hostile/distrustfulhostile/distrustful

• AttentivenessAttentiveness– familiar with casefamiliar with case– case in hands of lawyerscase in hands of lawyers

• Ulterior motiveUlterior motive– business advantagebusiness advantage– contingencycontingency

Page 8: Lott & Friedland, P.A., Coral Gables, Florida How to “Win” in Mediation of Intellectual Property Cases Leslie J. Lott Lott & Friedland, P.A. Coral Gables,

Lott & Friedland, P.A., Coral Gables, Florida

Where?

• Existing business relationshipExisting business relationship• Different trade areasDifferent trade areas

– geographic areasgeographic areas– channels of tradechannels of trade

• Nature of disputeNature of dispute– good faith errorgood faith error– deliberate misconductdeliberate misconduct

Page 9: Lott & Friedland, P.A., Coral Gables, Florida How to “Win” in Mediation of Intellectual Property Cases Leslie J. Lott Lott & Friedland, P.A. Coral Gables,

Lott & Friedland, P.A., Coral Gables, Florida

Opposing Counsel

• Reasonable view of caseReasonable view of case• Knowledge of substantive lawKnowledge of substantive law• ObjectiveObjective

– ““scorched earth” scorched earth” – reasonable resultreasonable result

Page 10: Lott & Friedland, P.A., Coral Gables, Florida How to “Win” in Mediation of Intellectual Property Cases Leslie J. Lott Lott & Friedland, P.A. Coral Gables,

Lott & Friedland, P.A., Coral Gables, Florida

Mediator

• Only party you may selectOnly party you may select– critical to outcomecritical to outcome

• CredibilityCredibility• Substantive knowledgeSubstantive knowledge• TemperamentTemperament

– forcefulforceful– conciliatorconciliator– combination of bothcombination of both

Page 11: Lott & Friedland, P.A., Coral Gables, Florida How to “Win” in Mediation of Intellectual Property Cases Leslie J. Lott Lott & Friedland, P.A. Coral Gables,

Lott & Friedland, P.A., Coral Gables, Florida

What?

• What is Mediation?What is Mediation?• Most likely scenariosMost likely scenarios• What can result from mediation?What can result from mediation?

Page 12: Lott & Friedland, P.A., Coral Gables, Florida How to “Win” in Mediation of Intellectual Property Cases Leslie J. Lott Lott & Friedland, P.A. Coral Gables,

Lott & Friedland, P.A., Coral Gables, Florida

What is Mediation?

• Facilitated negotiationFacilitated negotiation• Tool, not objectiveTool, not objective

Page 13: Lott & Friedland, P.A., Coral Gables, Florida How to “Win” in Mediation of Intellectual Property Cases Leslie J. Lott Lott & Friedland, P.A. Coral Gables,

Lott & Friedland, P.A., Coral Gables, Florida

Most likely scenarios

• Optimal SituationOptimal Situation– counsel evenly matched/knowledgeablecounsel evenly matched/knowledgeable– sophisticated clients/someone actually in sophisticated clients/someone actually in

chargecharge– legitimate business disputelegitimate business dispute

• Worst case scenarioWorst case scenario– vast disparity in equitiesvast disparity in equities– ulterior motiveulterior motive

• ImbalanceImbalance

Page 14: Lott & Friedland, P.A., Coral Gables, Florida How to “Win” in Mediation of Intellectual Property Cases Leslie J. Lott Lott & Friedland, P.A. Coral Gables,

Lott & Friedland, P.A., Coral Gables, Florida

What Result?

• Negotiated settlementNegotiated settlement• Simplify issues for determinationSimplify issues for determination• Expedited/cooperative discovery Expedited/cooperative discovery

scheduleschedule• Dispute resolution agreementDispute resolution agreement

– arbitrationarbitration– submission to expert neutralsubmission to expert neutral– other procedureother procedure

Page 15: Lott & Friedland, P.A., Coral Gables, Florida How to “Win” in Mediation of Intellectual Property Cases Leslie J. Lott Lott & Friedland, P.A. Coral Gables,

Lott & Friedland, P.A., Coral Gables, Florida

When?

• Before litigationBefore litigation• Pleading stagePleading stage• After documentary discoveryAfter documentary discovery• After deposition discoveryAfter deposition discovery• After preliminary injunction rulingAfter preliminary injunction ruling• Pre-trial stagePre-trial stage• During trial or pending appealDuring trial or pending appeal

Page 16: Lott & Friedland, P.A., Coral Gables, Florida How to “Win” in Mediation of Intellectual Property Cases Leslie J. Lott Lott & Friedland, P.A. Coral Gables,

Lott & Friedland, P.A., Coral Gables, Florida

What is the Client’s Objective?

• Win at all costsWin at all costs• Business advantage/RetaliationBusiness advantage/Retaliation• Get back to businessGet back to business• InjunctionInjunction• Money DamagesMoney Damages• Damage controlDamage control

Page 17: Lott & Friedland, P.A., Coral Gables, Florida How to “Win” in Mediation of Intellectual Property Cases Leslie J. Lott Lott & Friedland, P.A. Coral Gables,

Lott & Friedland, P.A., Coral Gables, Florida

How?

• Be PreparedBe Prepared• Know your objectiveKnow your objective• Be flexibleBe flexible• Take charge of processTake charge of process• Get it in writingGet it in writing

Page 18: Lott & Friedland, P.A., Coral Gables, Florida How to “Win” in Mediation of Intellectual Property Cases Leslie J. Lott Lott & Friedland, P.A. Coral Gables,

Lott & Friedland, P.A., Coral Gables, Florida

How to “Win” in Mediation of Intellectual Property

CasesLeslie J. LottLeslie J. Lott

Lott & Friedland, P.A.Coral Gables, Florida

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