lotte hotel hwangs_final
DESCRIPTION
lotte hotel idea competetion.TRANSCRIPT
Lotte Hotel “up to the date”
<Smart Hotel>
Summary
• Smart Multi Purpose Ubiquitous
One-Stop Service
• Latest Technology
“Up to the date”
• Smartphone Total Solution
Low Price + High Efficiency
Research - Consideration
Purpose
• Business
• Pleasure/Travel
Location
• Depending on Purpose
• Accessibility
Price
• Reasonable Price
• Efficiency
Customer Consideration
Research - Needs
Expectation
1> Clean
2> Friendly
3> Good food
Disappointment
1> Cleanliness
2> Room
3> Personnel/Service
<Online research paper>
“Business Traveler's Expectation and Disappointment”
studied at Univ. of Wolongong by Sarah Dolnicar
Business
Purpose
Convenience
IT support
Travel Purpose
Sightseeing
Low Price
Relaxation
Away
from everyday
No bothersome
Needs – By Travel Purpose
Lotte Hotel - Factors
Lotte Hotel – 5 Location
Seoul, World, Ulsan, Busan, Jeju
Lotte City Hotel – 1 Location
Mapo
Lotte hotel Int. – 1 location
Moscow
Lotte Resort –1 Location
Buyeo
Hotel Lotte Line-up
Hotel Lotte
• 6stars/5stars
• Luxury
• Classic
• Special
• 정(情)Service
Lotte City Hotel
• Business hotel
• Simple & Modern
• Neat & Clean
• Efficient
+Smart
Wants1
Smartphone Application
Easy
Quick respond
Free Wi-Fi
Total Solution
Convenience
Information
Customized
Service
Reasonable Price
Wants2
Fact – The world is changing
Analog
Pc/Internet
(www)
Mobile
phone
Smart
phone
Ubiquitous
Basis -The world is changing
SMARTPHONE
APPLICATION
INFORMATION
CUSTOMIZED
SERVICE
FREE WI-FI
REASONABLE
PRICE
SMART HOTEL
LOTTE HOTEL
Goal
Smart Hotel
“Hotel Lotte Smart Application”
Develop & Release + Free Wi-Fi
(Apple I-Phone/Android application)
Install “Smart Room”
-Experience Promotion
-“Latest technology hotel” News release
Enterprise solution “Smart Solution”
- “Good morning, Mr. ”
Greeting guest with their name using GPS
- Customized Service
from Guest Basic Information/Preference
Smart Multi Purpose Ubiquitous
Key-Room Smart Key, Elevator Security Card
Room Information, Hotel map
(Floor guide/Direction guide)
Phone-Telephone, Video Phone, SMS, e-mail, GPS
Room Control-Home Theater System
Room Temperature
MPU-Customized Information
(Weather ,Currency ,Tour Info, News)
Ordering Service
(Room Service, Laundry, Transportation)
I-pond / I-stream
I-Pond/I-Stream
Send your Picture or Memo
-> Sharing/ Enjoying/ fun experience
Come back for your memory & scent
Send Memory Reminder
by e-mail after 1yr
I-café/ I-bar/ I-restaurant
Screen Table
+ Smartphone Access
-Menu
-Detail description
-3D effect
-Ordering food
-Recommendation
Touch Screen Table
-Menu
-Detail description
-3D effect
-Ordering food
-Recommendation
Expected Result
High Technology
Quick respond
Come back Customer
Total Solution
Convenience
Informative
Customized Service
Low Price & High Efficiency
Thank you