lou and harry's digital strategy- final project
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digitalmarketingstrategy
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-150 new twitter followers
-increase website traffic by 40%
-make first page of google
-create more established online presence
goals:
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challenges?• new location-biggest challenge will be marketing the new location and demonstrating its advantages
previous location:albert & ann st. downtown east lansing
prime spot for nightlife, within walking distance of all major bars
current location:chandler rd.~2 miles from downtown
within walking distance of all chandler crossing residents
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new location advantages:
bigger venuelive stage for performances
50+ tvsnow 18+ (was 21+) more beers on tap
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“when they say ‘SPORTS’ in huge
letters, they are not messing around...
this place is rocking over 50, yes FIFTY
flat screen televisions.”
-eastlansingbars.com
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social media:• increase twitter following
• create targeted facebook ads
• create blog(www.restaurantsineastlansing.com domain is available!)
• claim business on foursquare and create specials to keep customers coming back
(target people who have liked the “chandler crossings” facebook page, msu students, etc.)
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google adwor
dsfacebook ads
text messaging campaign
banner re-targeting
brand monitoring
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budget:facebook and google ads: $500/mo
marketing materials and promotional items: $200/mo
text messaging service: $100-200/mo
miscellaneous marketing costs: $200/mo
_______________________________________
total: ~$1000/mo
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searchengine
optimization
not the correct website!
needs to be optimized for
search
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metrics of success