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brand management 1

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Page 1: Louis Vuitton

brand management 1

Page 2: Louis Vuitton

brand management 2

Page 3: Louis Vuitton

HISTORY

brand management 3

Page 4: Louis Vuitton

4brand management

Page 5: Louis Vuitton

brand management 5

Page 6: Louis Vuitton

brand management 6

Page 7: Louis Vuitton

PRACTICAL AND HIGH PRACTICAL AND HIGH QUALITYQUALITY

PRESTIGUE AND EVER LASTINGPRESTIGUE AND EVER LASTING

LUXURIOUS AND DESIRABLE

POSITIONING & IMAGE

7brand management

ELEGANT AND STYLISHELEGANT AND STYLISH