love boutique is represented by Basic’s Sense, a company active in the fashion sector since 1984 with branded retail shops, emphasizing on accessories such as bags, shoes, clothes, jewels, hats, scarves and many more.

In 1999 Basic’s Sense enters wholesale business offering complete product lines.

Today we have:

200+ active customers 20 suppliers from all over the

world, 15 sales points

We have created a diversified portfolio of brands.

We carefully select companies from all around the world in order to find those that will be included in love boutique shops to cover the needs of our customers and the market.

For a company to be considered by Basic’s Sense, quality and innovativeness are the essential prerequisites.

Female accessories like bags, shoes, belts, wallets, clothes, scarves, hats, gloves, shawls, umbrellas, jewels -everything for the woman today - are carefully picked and offered to the demanding woman.

Our brands reflect our

philosophy:

We are obsessed with

diversity, quality and

uniqueness of the products

we represent

Products with unique

character, especially

concerning the design, that

dare to experiment with new

materials, colors and the

ideas that fashion suggests.

Every line has its own marketing

philosophy and therefore love

boutique shops highlight it and

approach the prospective

customers accordingly.

The products are presented on the

appropriate furniture following

each brands’ unique concept.

For customers, the name love

boutique has become a synonym

for a stylish, unique, diverse and

contemporary product range

After all, what would our life look like without spicy details?

Feminine lines,

subversive

combinations

with pieces of excellent

quality and

accessible prices

for the modern,

demanding,

active woman,

who still remains

a little girl!

Our collections, always in fashion and

fresh, inspire today's women to create

and re-invent their personal style.

Be familiar with the marvelous British

Paul’s Boutique collection! Spicy bags

and always in fashion clothes.

Eccentric cocktail and modern

clutches Olga Berg.

In the world of accessories, the fantasy

focus is, obviously, Lollipops!

Bags, small leather items, shoes, belts,

hats, jewelry, key-rings, I-pod covers,

the brand suggests a perfect girlie

range.

Woolen scarves and silk foulards for all

day long occasions by the German

company Codello.

Glamorous and extrovert designs of

Zandra Rhodes and Red or Dead

handbags will highlight every woman’s

personality.

They may dress up in girly dresses and

match them with vintage Siren

cardigans.

Paris based brand with fashion

accessories, shoes, bags , jewels, belts

London based brand with in fashion

women bags, garments, accessories

German company designing and

manufacturing, scarves , etoles,

pashminas

Australian brand with evening

bags, clutches

UK brand with bags from designer

Zandra Rhodes

UK brand with embellished cardigans

Location: central – fashion sector of malls

Size: ~ 50 sq.m.

Storage Room: ~ 10 sq.m.

Colors: black, fuchsia, turquoise, golden

Materials: wood, velvet, Plexiglas, inox, textile

love boutique stores combine minimal, baroc, industrial, rock

and romantic elements in order to underline each brand’s

characteristics.

Decoration

Baroc…

Merchandising

rock…

Shop

Concept

Luxury…

Shop

Concept

lavishness…

Shop

Concept

minimal…

Term of Cooperation: 6 / 9 years

Average Store Size: 50 sq. m.

Est. Decoration Cost: 550 € / per

sqm

Projected Products: 500 - 600€ /

sqm – initial stock

Est. Total Investment: ~40.000€ +

initial products

Using our experience, our deep knowledge of this sector, our know-how as well as proven procedures we are able to offer qualified support to our partner - franchisee lending a helping hand whenever needed.

This is accomplished through the F.S.D (Franchise Support Department)

Store Evaluation: provided

Architectural Support: provided

Initial Training: provided

Product Manuals: provided

Area Exclusiveness: provided

A business relationship

directly with the mother

company.

Our new partner –

franchisee has the right to

operate one or more

branded stores under the

trademark of love

boutique inside a certain

territory.

Term of franchise agreement is normally 9 years (with an option of

renewal). The term may vary from country to country depending

mainly on the real estate lease terms and conditions as well as on

other factors of the local market.

Territory: Normally a city or a whole country, but this varies

depending on the size of the territory, as well as on other factors like

the proposed development plan by the franchisee.

Exclusivity: exclusivity is guaranteed from the beginning for the wider

area of each shop opened

Master Franchise rights: available

In general, the following franchise key terms apply:

The pilot shop is normally

positioned inside a shopping

mall in the capital city or on a

central shopping or pedestrian

road, which means that our

partner has to secure a

strategic location-placement

in shopping malls, on high-end

streets and in close proximity to

other international fashion

brands.

The size of a typical love

boutique store should be

approx. 50 sq.m. with a

storage area of about 10 sq.m

Experience in a similar business

field is preferable.

Our new partner – franchisee

has to convince us with a

structured and well thought-

out plan to penetrate his

market.

We do not need to stress that

we do value personal qualities,

managerial capabilities in

addition to a reasonable

liquidity, which is needed to

finance the love boutique

Franchise project.

1. Get to know the love boutique concept, philosophy and products.

2. If you believe, you are the right franchisee for love boutique come and visit us at our head offices and discuss with all of our key

managers.

3. Find the right location for the love boutique pilot shop in your market.

4. If we like the proposed shop we visit your territory and approve the

location.

5. The franchise agreement is signed.

6. Construction of the first pilot store begins based on our directions.

7. Grand opening of love boutique store.

8. love boutique store starts to operate!

Contact Details:

easyfranchise Themida Drivala,

108 Kountouriotou Str, Piraeus

Tel: 0030 210 4225424, Fax: 0030 210 4128382

E-Mail: international@easyfranchise.gr