Love Food Hate Waste

Showcase

EPA12/0948

Overview

This presentation showcases some of the exciting Love Food Hate Waste projects run by our partners.

Projects are divided into themes to show how the same idea can be adapted to different situations.

Some projects received Love Food Hate Waste funding. Others have been self funded by the partner.

Banner created by Warringah Council

Use Love Food Hate Waste messages

To assist households with reducing food waste, the Love Food Hate Waste program has a series of key messages. These messages feature on our resources.

MidWaste and the Nature Conservation Council of NSW used the key messages as themes for their workshop series. Workshops topics included:– smart shopping– menu planning– portion size– managing unavoidable food waste.

Nature Conservation Council workshop participants

Link with existing activitiesIf there is a successful existing activity in your community such as a festival, publication, workshop or network, ascertain if it would be suitable to incorporate Love Food Hate Waste.

Partners who have achieved this are:• Oxfam Australia and their 3things website• The North East Waste Forum and their Greenhouse performances• Hunters Hill Council, Lane Cove Council and the Nature Conservation Council and the Moocooboola festival.

Love Food Hate Waste was incorporated into the Moocooboola Festival in Hunters Hill.

Get the community involved Workshops, seminars and other events allow you to directly engage with

your community. You can discuss food waste avoidance in an appropriate manner for the event and can answer questions straight away.

Ideally events would contain a practical element which will allow participants to build their skills and familiarity, an important aspect of behaviour change. This could be achieved by structuring workshops, quizzes and games around Love Food Hate Waste messaging.

Workshops and challenges have been run by some of our program partners, including:– RAMROC– Uralla and Walcha Council in conjunction with Leapfish – Wollondilly, Gosford and Hunters Hill Councils who worked with the

Nature Conservation Council of NSW.

Create champions

Creating champions is another excellent way of gaining community involvement.

Champions can enthuse and inspire your community about the importance of avoiding food waste and share personal food waste avoidance tips.

Wollondilly Council, Hunters Hill Council and the Nature Conservation Council of NSW are encouraging people to become Food Waste Champions.

Champions at the Food Waste Challenge hosted by Hunters Hill Council

Create hype

Creating hype will create interest and draw attention to your project.

Hype can be created by linking with the interests of the people you want to attract, which may have little to do with food waste. The Institute for Sustainable Futures and City of Sydney Council developed the Love Food Film competition pitched at film students across 7 tertiary education institutions

Poster developed by the Institute for Sustainable Futures and City of Sydney Council to promote the Love Food Film Competition

Using a hook

Another way of creating hype is to use a hook.

Penrith City Council, Holroyd City Council and the University of Western Sydney engaged Jay Huxley, (2011 MasterChef) to conduct cooking demonstrations at local farmer’s markets and on campus.

The ‘hook’ acts as your messenger and helps create buzz.

Any local identity who is a well respected member of the community with influence can be a great messenger. The LFHW program also has several Ambassadors that suit your project.

Jay Huxley during a Love Food Hate Waste cooking workshop

Be uniqueGreat examples are: • Love Food Hate Waste mural

on Alfalfa House, Marrickville Council

• Holroyd City Council’s ‘Love Your Leftovers’ cook book and website

• Supermarket tours run by Nutrition Australia

• Lake Macquarie City Council Sustainable Eating Guide

• use of television advertising by Midwaste

Artwork design for the Love Food Hate Waste mural on Alfalfa House, Marrickville Council.

Work in partnershipWorking in partnership can be beneficial as you can share resources, knowledge, skills and contacts. For example a group of northern Sydney Councils worked together to create an interactive display.

Many regional waste groups delivered projects in partnership with their member councils and/or community organisations. NetWaste worked with key organisations in Orange to deliver their recent LFHW project.

Partnerships can also be made with education providers. Wollongong City Council and the University of Wollongong delivered workshops for students in the university student accommodation.

Participants in NetWaste’s Shopping Challenge

Conclusion

Successful projects consider these questions:• what is already working well in my community?• which LFHW key target audiences are in my community?• is there any existing activity to which you can link and add value with

LFHW messaging?• is there a unique opportunity for you to promote the program and its

calls to action?• how can you get your community involved and help them to build food

waste avoidance skills that bring about behaviour change?• Which other organisations and individuals in your community have an

interest in working on food waste avoidance and/or your key target audience?