low cost regional airlines july 2011

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LOW COST & airline REGIONAL business www.lowcostandregional.com Issue 1 | 2011 Technology gains And how to profit from them In association with PAYMENT SUPPLEMENT Empowering the pilots Europe remodelled A sky shopper’s paradise www.lowcostandregional.com Volume 6 Issue 2 | July 2011 The Kingpin Tony Fernandes stays focused Settlement solutions

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Low Cost Regional Airlines Magazine

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Page 1: Low Cost Regional Airlines July 2011

LOW COST& airline REGIONAL business

www.lowcostandregional.com

Issue 1 | 2011

Technology gainsAndhowtoprofitfromthem

Inassociationwith

PAYMENT SUPPLEMENT

Empowering the pilotsEurope remodelled A sky shopper’s paradise

www.lowcostandregional.com

Volume 6 Issue 2 | July 2011

The Kingpin Tony Fernandes stays focused

Settlement solutions

Page 2: Low Cost Regional Airlines July 2011

LOW COST& airline REGIONAL business

AIR TRANSPORT

PUBLICATIONS

EDITOR:Alexandra [email protected]

MANAGING DIRECTOR:Gulia Selby

SENIOR EDITORIAL COORDINATOR:Jane [email protected]

EDITORIAL ASSISTANT:Chris [email protected]

EDITORIAL CONTRIBUTORS:Jim Davidson, David Gross, Keith Mwanalushi, Ian Putzger, Martin Roebuck, Will Waters

DESIGNER:Katrin [email protected]

CIRCULATION, RESEARCH & MARKETING MANAGER:Catherine [email protected]

MEDIA SALES DIRECTOR:Kate [email protected]

PRINTED BY:Buxton Press, UK, www.buxtonpress.com

DIGITAL PLATFORM BY:PageSuite, UK, www.pagesuite.co.uk

PUBLISHED BY: Air Transport Publications Ltd, 16 Hampden Gurney Street, London W1H 5AL, UKTel: +44 20 7724 3456Fax: +44 20 7724 [email protected]

All rights reserved. No part of this publication may be reproduced, duplicated, stored in any retrieval system or transmitted in any form by any means without prior written permission of the Publishers.

Low Cost & Regional Airline Business is published quarterly in April, July, October and December.

Low Cost & Regional Airline Business is available on a free, controlled basis to senior management within airlines, aircraft and engine manufacturers, airports, airport and airline service providers, ground handling companies, MRO contractors, leasing companies and regulatory bodies. Non-qualifiers may subscribe at £140/US$255/€175 p.a.

Low Cost & Regional Airline Business (ISSN 1755-1242) is published quarterly by Air Transport Publications Ltd, 16 Hampden Gurney Street, London W1H 5AL, United Kingdom, and is distributed in the US by Mercury Airfreight International Ltd, 365 Blair Road, Avenel, NJ 07001. Periodicals postage paid at Rahway, NJ. POSTMASTER: send US address changes to Low Cost & Regional Airline Business, c/o Mercury Airfreight International Ltd, 365 Blair Road, Avenel, NJ 07001.

© 2011 Air Transport Publications Ltd ISSN 1755-1242

Previously

Contents

4 Low Cost & Regional Airline Business www.lowcostandregional.com − July 2011

51 Ancillaryrevenues Fromseattosuperstore Airlineshaverealisedthere’salimittotheamount

theycanchargeforunbundledfees.Butasfullretailers,there’snoendtotheservicestheycanoffer.AlexandraLennanereports

56 Aircraft:secondarymarket Familyvalues Fromrecyclingintobeercanstonewleases,owners

ofageingaircrafthaveawiderangeofoptions.But,warnsKeithMwanalushi,someaircrafttypesarestrugglingtofindnewhomes

62 What’snew Marketinggoesfemale-friendly,Airsavingsgetspersonal,

flydubaidriesout,mobiletechnologymarksthefuture,andmore

64 Events

56

62

Coverimage:MyTeamLotusCovertiles:airberlin,airBaltic,OxfordAviationAcademyContentsimages:easyJet,AirAsia,DüsseldorfAirport,GualtieroBoffi,BAESystems,BudapestAirport

Airline Yearbook 2011Your little black book of industry contacts

www.airtransportpubs.com

Page 3: Low Cost Regional Airlines July 2011

StarPerunowoperates9BAe146s.TheLatinAmericanmarketisprovingreceptivetotheaircrafttypephoto: BAE Systems

www.lowcostandregional.com − July 201156 Low Cost & Regional Airline Business

Aircraft:secondarymarket

AnewleaseoflifeOlder turboprops are enjoying strong demand in niche markets. But their small jet cousins, and Boeing classics, are finding the going a bit tougher as fuel prices remain high, finds Keith Mwanalushi

Asanaircraftages,andisnolongerrequiredbyitsowner,thereareseveralroutestoretirement.Rightattheendof

thelineisrecycling–anewlifeasabeercan.Moreprofitably,anaircraftcanbestrippedforspareparts,or,betterstill,soldorleasedtoanotheroperator.Andofcourse,thevaluewilldependonage,demandandavailability.Butwithresidualvaluescurrentlylookingweakoncertaintypes,asfuelpricescontinuetorise,cleverremarketingandleasestrategieswillbecomemorecritical.

Leasinghasbecomeanincreasinglyattractiveoptionforaircraftoperatorsofallshapesandsizes.Currently,33%ofwestern-builtjetsareonoperatinglease.Thisisagrowingfigureexpectedtoleveloffatabout35%to40%overtime,accordingtoaviationconsultancyAscend.

Theturbopropsectorhasdemonstratedthestrongestresilienceintermsofvaluesduetothelackofsupply.AircraftremarketingspecialistAirstreamInternationalindicatesthatthemarketischallengingforregionaljets,butstrongerforturboprops,especiallytheDash-8range,andallvariantsoftheATRsanditseesimprovingopportunitiesforsmallertypes,suchastheSaab340,Dornier328andEmbraer120.

Byandlarge,theATRsseemtohavebettersecondaryprospects.OwenGeach,commercialdirectorattheInternationalBureauofAviation(IBA)observesthatthemanufacturerhasdoneasleekjobintermsofmarketing,financing,andsupportingcustomersofbothnewlydeliveredATRsandthoseonthesecondarymarket.

Hesays:“Traditionallythemarkethasbeenverytight,thereareonlyahandfulofATRsthatareeffectivelyonthemarket.Theytend

togetplacedmorequicklythanotheraircraftinthecompetingsector.”HepointsoutthatevenwithKingfisherAirlinesreturning30aircraftthemarketwillstillbeabletoabsorbthatsortofquantity.“ThatgivesyouanideaoftheresilienceoftheATRs.

“Intermsofretirementageresidualvalue,agoodpointtomakeisthattheATR42alsomakesforagoodfreighterconversioncandidate.Sothereiseffectivelyathirdmarketafteritsprimaryandsecondarymarket.”

ATRspareparts,particularlyengines,propellersandlandinggearalsoenjoyasecondwind.“Again,it’satightmarket,primarilymanufacturercontrolled,”saysGeach.“Thereareonlyafewsuppliers,soATRmaterialsellsquickly.”

GeachsawthisrecentlywiththesaleofAlitaliamaterial.“Weendedupinaverycompetitiveauctionwithtwoorthreebidderspayingmanymillionsofdollars

Page 4: Low Cost Regional Airlines July 2011

Sheridan:seeingincreasedinterestphoto: Bombardier

58 Low Cost & Regional Airline Business www.lowcostandregional.com − July 2011

Aircraft:secondarymarket Aircraft:secondarymarket

foranATR42sparespackage.Iwouldsayitisthemostsought-afterregionalaircraftintermsofspareparts.”

UK-basedSkyworldAviationspecialisesinaircraftremarketingandairlinefleetmanagement.ManagingdirectorChrisBeerhasalsoobservedthetrend.“TheSaab340,ATR42/72andDash8marketsareallshowingmovementdespitethemoderatelyhighavailability.ThehighnumberofoperatorsoftheATRproducthassustainedthemarketsoweseetheATR42andATR72asshowingthegreatestpotentialforremarketing.DuetothevolumeofATRsproduced,whicharelargelystillinoperation,thepricinghasremainedatarelativelyconsistentlevel.”

TheSaab340firstflewin1983,butdecliningsalesforcedproductiontoendin1998.Skyworldhasconcludedover100Saab340transactions.

“Wehaveseensomeolderregionalturboprops,especiallytheSaab340As,moveintoalternativecargoroles.About25%oftheoriginalSaab340Afleetarenowcargoconvertedandaremainlyoperatingincentral/easternEuropeandtheCaribbeanarea,”addsBeer.Hefurthernotesthatthereisagrowingmovementofolderturboprops,particularlySaabs,intoareasoutsideofEuropeandNorthAmericaasmarketsopenglobally.

PresidentandCEOofSaabAircraftLeasing,MichaelMagnusson,agrees.“Wearegettinginterestfromsomenewplaceswehavenotdonebusinessbefore.Inthelastyear,wehaveplacedaircraftinMongoliaandThailandforexample.Atthesametime,westillhaveinterestfromNorthAmerica.”

Magnussonaddsthatthelowercapitalcostandlackofnewaircrafthascreatedsteadydemandfor30to50seaters.“Themarketsthatcansupportaswitchfromturbopropstoregionaljetshavealreadydoneso,whichmeanstheroutesthatarestillflownbyturbopropsareonlyeconomicallyfeasiblewithturboprops,andevenmoresowithoilat$100perbarrel.WeareworkingtoextendthelifeoftheSaab340from60,000hoursto75,000.It’salreadyat90,000cycles.”

BeersaysthattheSaab340BmodelhasnothadthesamecargointerestastheAmodel,mainlyduetothecapitalcostbeingsignificantlyhigher.“Bycomparisonthere

havebeenrelativelyfewsaletransactionsinvolvingtheBmodelduringthelastfewyears,andonlyoneSaab340Bhasundergoneacargoconversion.”

BeeraddsthatcurrentvaluesoftheAmodelliebetween$1.25millionand$1.60million,thelowerfigurebeingarunoutnon-Europeanoperatedaircraft.Bmodelsarestillachievingpricesofbetween$1.75millionand$2.5million.

RegionalExpressAirlines(Rex)ofAustraliahasleased25Saab340B-plusaircraftinthelargestleasedealforthetype.The‘B-plus’versionhasaredesignedextendedwingtoincreaseflightperformanceandfuelefficiency.Thesehavebeenputintoserviceasof2010.Withthedeliveryofthese340B-pluses,someoftheolderaircrafthavebeenphasedoutofthefleet,includingallSaab340As.

Intermsofgeneralavailability,SkyworldAviationhasobservedthatduringtheeconomicdownturnin2009/10,availabilityofregionalaircraftbecamesignificantlyhigher,whichinducedanoveralldropinpriceacrossregionaltypes.Beerstressesthatoverthelastsixmonthsorso,thisavailabilityhasbeguntotightenupasthelowerpricinghasattractednewentrantsintothemarket.

“Thereisstillhighavailabilityofaircraftacrosstheboardbutthereiscontinuingdemandwhichwasdifferentfromayearago,andthisisresultinginahighturnoverofaircraftonthemarket.Fromourownexperienceduringthelastfewmonths,weareseeingmorecredible

enquiriesandfewerbrokerscomeintotheoffice,particularlyfromless-establishedoperatorsindevelopingmarkets,”saysBeer.

IBA’sGeachseesthegreatestchallengeinthe50-seatregionaljetmarket.HepointstotheBombardierCRJ100/200asbeingavailableinmasswithcomparativelyfewsales,withmanybeingsoldoffforteardown.“IwouldincludetheERJ145inthatbracket–notsomanyopportunities,plentyofaircraftavailableandatoughtimecertainlyforthemanufacturersandownersofthoseaircraft.”

GeachgivesexamplesofLOTPolishAirlines,whichputitsERJ145portfolioupforsale,aswellasabout25ex-AlitaliaaircraftthatareparkedinFrancewaitingtogointoserviceintheUkraine.“Asubstantialportionoftheworldfleetiscurrentlyparkedoroutofservice,andthatobviouslyhasanimpactonbothleaseratesandvalues.”

RobSheridan,vicepresident,assetmanagementatBombardierCommercialAircraftnotsurprisingly,hasadifferentview.“Infact,we’reseeinganincreasedlevelof

Withmorethan1,630CRJsstillinservice,sparesfortheCRJ200areplentifulphoto: Bombardier

Page 5: Low Cost Regional Airlines July 2011

60 Low Cost & Regional Airline Business www.lowcostandregional.com − July 2011

Aircraft:secondarymarket

interestforallpre-ownedCRJmodelsfromtraditionalandemergingsectorsoftheaviationindustryaroundtheglobe.Thereareover1,630CRJaircraftinservicetodaysofromapartscommonalityperspective,it’sabigsellingfeature.”

Headds:“Fromalessor’spointofview,CRJaircraftareattractivebecausetheycanbeusedtoexplorebreakthroughmarketsorusedinapplicationsinairlineservices,corporate/shuttleconversionsandpackagefreightersversions.”

EarlierthisyearAirNamibiabegantotakedeliveryofthefirstofthreeERJ-135s.TheremarketedERJsareleasedfromtheEmbraerECCleasingcompany,replacinganageingbutpopularfleetoffourBeechcraft1900Ds.

Asairlinesexpecttoseesustainedhigherfuelpricesthismaytipthebalancebetweencapitalcostandoperatingcostsinfavourofoperatingneweraircraft–aphilosophythathasworkedforLCCssuchasRyanair.

RobMorris,vicepresidentmarketingandanalysisatBAESystemsAssetManagement,agreesthathigherfuelpricescanalterthecostbalanceofanaircraftbetweenfixedandvariable,baseduponfuelburn,buthealsohighlightsotherissuestoconsider.“Asforthepointatwhichthebalancetipsbetweenfixedandvariable,thisisofcoursedependentupontheaircrafttypeandnetworkperformance.”

Toillustratehispoint,Morrisnotesthatin2008,abarrelofcrudeoilwassky-highat$375.Withjetfuelpricesat$3.67pergallon,anAvroRJ85operating2,000hoursperyearona500kmsectorwasabletodemonstratea$65,000permonthoperatingcostadvantageoverthesamesizedEmbraerE190.Withallthingsbeingequal,hiscalculationshowedthatatthetime,jetfuelpriceswouldneedtoreach$11.1pergallonforthecapitalcostadvantageoftheRJ85tobeoverturnedinfavourofthefuelburnadvantageofthenewerEmbraer.

“Soasyoucansee,Itakeissuewiththestatementthatthebalancehasnowbeentipped,”saysMorris.“WeareconstantlyanalysingtheperformanceofourownportfolioofBAe146andAvroRJagainstcompetingaircrafttypes.”

MorrisalsoexplainsthattheBAe146andAvroRJfleetinoperationhasdeclinedbyabout15%overthepastcoupleofyears,tosomeextentduetofuelprices,andinparticularthecurrentuncertaintyalliedwiththememoryofthehighpricesseenin2008.“Thisisnotatrendweexpecttocontinueinthenearandmediumterm.Despitethisapparenttrendwehavecontinuedtoseesalessuccessfortheaircraftthroughthepastcoupleofyears.”

FiguresfromBAeshowthatthecompanymade44aircrafttransactionsin2009,whichincluded29BAe146/RJaircraft.Thisfigureshotupto52transactionslastyear,ofwhich41werejets.“Ithinkthisillustratesthatwecancontinuetofindplacementsfortheaircraft,bothleaseandsale,acrossanumberofmarketsectors.”

Naturally,thefutureperformanceoftheBAeassetmanagementbusinesswilllargelydependontheFortressInvestmentGroupthatisexpectedtobuythebusinessbythethirdquarterof2011.

ThecascadeeffectofairlineupgradestonewergenerationBoeing737swillseeanumberof737classicscomeontothemarketoverthenexttwoyears,accordingtoIBA.“Wearealreadyseeingtheimpactofthat,”saysGeach.“Ayearago,a12-yearold737wouldhavesoldforaround$8to$9million.Weareawareofoneidenticalexampleinvolvinga12-yearold737,wherethesellerwasstrugglingtogetmorethan$4million,literallyinthespaceofayear.Duetomarketliquidity,thedemandandhencetheofferpricefora737classichasfallendramatically.”

Ascendhassimilarfigures.PaulSheridan,headofriskadvisory,emphasisesthatcurrentmarketvaluesforearly737sandAirbusA320sarelow,typicallybetween$4and$8million,butallbelow$10million.Morethan10%ofthefleetisnowinstorage.

“It’shardtofindmanypositivethingstosayaboutthemarketfortheseaircraft.Withhighoilpricesinthebackofeveryfleetplanner’smind,thecostofacquiringanyclassicaircraftwillhavetobelowtooffsetthehigheroperatingcosts.WesawthesamethinghappenwiththeMD-80s.Therearestillover2,000737andA320classicsin

The A320 saga

European cargo airline West Atlantic was the launch operator for the A320 P2F. An initial three aircraft were expected to be leased from AerCap with deliveries over the coming three years. However, with the recent announcement to terminate the A320/A321 freighter conversion programme by Airbus and its partners, conversion focus will likely return to the 737 classics and A310s. According to Airbus, recent market developments, including the success of the upcoming A320neo, have resulted in more demand for A320 passenger aircraft and less for freighter versions in this category.

Geach:seeschallengesforsmalljetsphoto: IBA

SAAirlinkhasrolledoveritsearlierfleetoffourBAe146-200sinfavourofnewerRJ185ssourcedfromBAESystemsphoto: BAE Systems

Page 6: Low Cost Regional Airlines July 2011

TheenvironmentallyfriendlypublicationThefirstinternationalpublicationexclusivelydedicatedtoaviationandtheenvironment

GreenSkyistheobvioussinglesourceforauthoritativeanalysisofthelatestdevelopmentsinaviationandtheenvironment.Ourcommittedcoverageexaminesallaspectsofthefield,includingaircraft,airlines,airports,airtrafficcontrolandmaintenance

GreenSAviation and the Environment

Subscribetodayat

www.greenskyaviation.com

Low Cost & Regional Airline Business 61July 2011 − www.lowcostandregional.com

Aircraft:secondarymarket

servicearoundtheworldhowever,sotheywon’tbedisappearingovernight,”hesays.

Yettherearelimitedopportunitiestoplaceoldertypesinlocationsthatwouldhavepreviouslysnappedthemup–suchasBrazil,Russia,ChinaandAfrica.Theseregionsnowhaveagerestrictionsinplacethatrangebetween12and20years,significantlyaffectingdemand.

Theindustryhasalsowitnessedsomenewer737sgoingontothesecondarymarketpartlyduetothefleetstrategiesofairlinessuchasRyanair.Geachsays:“WiththelikesofRyanairthereisaveryclevergame.Theyordered737-800sinmass,negotiatedsubstantialdiscounts,possibly40%onthelistpricefromBoeing,andjustacoupleofyearslatertheyarenowsellingtheseaircraftandprobablyexpectingtogetnotfarfromwhattheypaidforthem.”

BAESystemscompletedanewleaseforsixRJ100swithSwisslatelastyear,andtheairlinewilloperatethetype-20initsfleet–untilthearrivaloftheBombardierCSeriesin2016photo: BAE Systems