low price skates redesign

Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

Low Price Skates Redesign


CREATIVE BRIEF

BACKGROUND:We will be remodeling www.lowpriceskates.com a roller skate e-commerce website. We believe that the current layout is confusing, repetitive and to bright. Our new version will tone the colordown and give a new age retro look. We aim to make shopping for the skate or your choice,easy and comfortable for any user by eliminating repetitive content and making the search for your skates very clear and easy.

TARGET AUDIENCE:-Novice skaters looking for the right roller skates.-Adults buying roller skates for their children.-competitive roller skaters-recreational roller skaters

OBJECTIVES:We want our target audience to feel like THIS is the place to buy there roller skates. We wantthem to not feel overwhelmed upon entering and have no hesitationwhen browsing through roller skates and checking out after their purchase.

TONE:Will have a retro feel to it. Not a tacky retro but a fun new age retro.

MEDIA:E-commerce website


COMPETITIVE ANALYSIS

NEWSKATES.COM

SKATES.COM

SKATEMALL.COM

DISCOUNTSKATEWEAR.COM


COMPETITIVE ANALYSIS

COLOR PALLET BLUE & GRAY

TOP/ SIDE

YES

LEWISVILLE, TX

$$

SLOW-MEDIUM

YELLOW & RED

TOP & SIDE

YES

LEWISVILLE, TX

$$

MEDIUM

BLACK, GRAY & YELLOW

TOP & SIDE

YES

SAN FRANSISCO, CA

$$

MEDIUM

PINK & LAVENDER

TOP / LINKS

YES

PHOENIX, AZ

$$

MEDIUM

NAVIGATION

SEARCH

LOCATION

PRICE POINT

PERFORMANCE


INSPIRATION


MOOD BOARD


LOGO SKETCHES


LOGO FINALS


STYLE GUIDE

TITLES- Raspoutine DemiBoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890BODY - Helvetica RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

R = 204G = 181B = 155

R = 209G = 34B = 63

R = 0G = 162B = 152

C = 1M =14Y = 27K = 21

C = 15M =100Y = 79K = 0

C = 100M = 5Y = 51K = 0

Regular Black

Paper White


DIMENSIONS

960 px

600 px


SITE MAP


WIREFRAMES


IPAD


IPHONE


WORKS CITED

Google. “Google Images.” Google Images. All Images Used, n.d. Web. 21 Nov. 2012. <http://www.images.google.com/>.

Low Price Skates. “ROLLER SKATES.” (Roller Skates) (Speed Skates) = Low Price Skates. Low Price Skates, n.d. Web. 21 Nov. 2012. <http://www.lowpriceskates.com/>.

Newskates. “Ice Skates / Inline Skates / Roller Skates / Quad Speed Skates / Kids Skates / Derby Skates / Skate Boots.” New Skates Ice Skates Roller Skates Hockey Skates Inline Skates Speed Skates NewSkates.com. New Skates, n.d. Web. 21 Nov. 2012. <https://www.newskates.com/>.

Pro Edge Sports. “Cheap Roller Skates | Figure Ice Skates, Dresses & Accessories - Discount Skatewear.” Cheap Roller Skates | Figure Ice Skates, Dresses & Accessories - Discount Skatewear. Pro Edge Sports, n.d. Web. 21 Nov. 2012. <http://www.discountskatewear.com/>.

Skate Mall. “Roller Skates & Ice Skates @ SkateMall (FREE SHIPPING).” Roller Skates & Ice Skates @ SkateMall (Free Shipping). Skate Mall, n.d. Web. 21 Nov. 2012. <http://www.skatemall.com/>.

Skates. “Skates.com Provides Inline Skates, Ice Skates, and Roller Skates.” Skates.com Provides Inline Skates, Ice Skates, and Roller Skates. Skates.com, n.d. Web. 21 Nov. 2012. <https://www.skates.com/>.

low price skates redesign

Documents

right roller skates

retro feel

fun new age retro

new age retro look

target audience

new version

novice skaters

repetitive content