lowering cost and raising access to maternal care in indiaquality, low cost maternity hospitals...
TRANSCRIPT
Anant Kumar CEO
Lowering Cost and Raising Access to Maternal Care in India
Contents
• What we do
• Why we do it
• How we do it
• Impact
• Road Ahead
What
• Growing chain of high quality, low cost maternity hospitals based in Hyderabad, India
• Joint venture between HLL Lifecare Ltd. and Acumen Fund.
• Offer an alternative to resource-constrained government hospitals and higher priced private hospitals.
We deliver
high-quality,
affordable core
maternal health
care to low-
income mothers
Our mission
Maternal Services Range
Conception Pre natal Delivery Post natal
* Consultation
* Basic Ultrasound
- Color Doppler
* Basic laboratory
* Pregnancy
termination
- IVF
- Surrogate
- Infertility
* Normal delivery
* Vaccum/forcep
* C-section
- Epidural
- High risk births
- Water births
- Maternity suite
* Immunization
- NICU
- Special needs
* Core maternal Services provided by LifeSpring
What makes our model unique
Sustainability
Scalability
Social Impact
• LifeSpring does not rely on outside grants • Each hospital is designed to be
operationally profitable in 2 years
• We deliver high quality maternal services• Our customers are low-income women
whose husbands mostly work in informal sector
• Plans to expand across India in next 5 years• Our standardized processes have been
designed with an eye towards scaling up.
Sustainability
Social Impact
What we offer our customers
Dignity
Affordability
Quality
• Prices - 1/2 to 1/3 the rates of other private hospitals.
• Transparency; our prices are all inclusive
• Births Sponsorship for poor customers.
• “Safety & Cleanliness • ISO-certified• Partnership with Institute for Healthcare
Improvement (IHI)
• Treated as a “customer” instead of a passive “recipient”
• Dedicated CRM department to collect and act on customer feedback
Why
Forefront among these gaps are quality of care, defined here as positive clinical outcomes as well as patients’ perception of doctor care
Gaps exist within the current options of maternal health providers
Poor maternal health outcomes in India can be explained by the following:
absenteeism of doctors/health providers
low levels of skills (among nursing and paramedical staff)
shortage of medicines
inadequate supervision/monitoring
callous attitudes of public health care providers
Sources: World Health Organization, 2005Government of India 2006a
Public hospitals are very under-resourced and offer poor quality of healthcare
Perception of quality increases in private hospitals, but this is still below 50%
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Public Private
Pe
rce
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atis
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“How satisfied are you with doctor care?”
• http://graphics8.nytimes.com/images/2008/06/01/weekinreview/01seng.xlarge1.jpg
Sources: Time CNN Government of India 2006a
Affordability of health care a problem, especially for the poor
• Approximately 80% of healthcare expenditure in India is “out-of-pocket”• Especially impacts the poor, who have less disposable income• Studies show that health expenditure is the second biggest cause for indebtedness.
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Poorest 20% Richest 20%
Pe
rce
nta
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Less than 1 out of every 5 individuals from poorest quintile can finance
healthcare costs with savings…
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Poorest 20% Richest 20%
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…Leading to high levels of borrowing to finance health care. This especially
affects the poor
Source: International Programme, Centre for Health Economics, University of York, York, UK
Healthcare is not free in Govt. Hospitals too
Source: http://www.cbc.ca/health/story/2009/10/07/maternal-deaths-india.html#ixzz0j0lwA5MX
Indirectly, these gaps in quality and affordability play a role in the overall context of maternal mortality in India
“Seventy-five percent of maternal deaths [in India]
are preventable”“In Uttar Pradesh…only
about 1 in 100 government-run clinics where many
women deliver, have storage facilities for blood.”“In many smaller hospitals, even minor
complications often require transporting mothers more than 100 kilometers over bad
roads to larger hospitals.”
“A big part of the problem…was a lack of accountability…with government officials,
hospitals and health workers dodging responsibility for the problems that lead to such
high death rates.”
“…$1 to cut the umbilical cord and $1 for the delivery
room cleaner.”
Therefore, opportunity for an alternative to under-resourced public hospitals
How
REDUCE COST
• Specialized services
• Partnership
• Lease, not build
• Cluster
• Task-shifting
• High Throughput
• Drugs management
• No frills
IMPROVE QUALITY
• Expectations mapping
• Process driven
• Strong monitoring
• Leveraging IT
IMPROVE VOLUME• Leverage word of mouth
• Community Outreach
• Tracking Customers
DIGNITY & RESPECT• Customers NOT patients
• Privacy
• Exit interview
Low-Cost Service OfferingC
ost
Hig
hLaboratoryPharmacy
High risk births & NICUInfertility, IVFPainless delivery/EpiduralWater births/special requests
Low
Normal DeliveryOutpatient careBasic ultrasoundTermination of pregnancyImmunization
C-section
Low High
Service complexity
Affordable,
core maternal
health services
Impact
Difference that LifeSpring makes
LifeSpring is bringing down the cost of healthcare in the market by forcing other private players to remain competitive.
LifeSpring works as a catalyst to improve the quality of healthcare being provided by other providers in the market.
LifeSpring also brings out substantial saving to our customers, as they pay a much lower price for their healthcare than they would otherwise have been forced to pay.
We are reducing the burden on resource-constrained government hospitals.
The Road Ahead
Thank you