lowes final presentation
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TRANSCRIPT
Improving our Workplace,
Community, and Environment
Drew SieberA42127571
Lowe’s Vision: We will provide customer-valued solutions with the best prices, products and services to make Lowe’s the first choice for home improvement.
Our mission is to provide impactful support to local communities by supplying green products that will reduce our environmental impact
We look to bring you back, that’s a fact!
There’s an app for that!
Lowe’s
StoreLocator
WatchVideos
Social Media
Games
Scan
Shop
Lowe’s needs to look into updating their iphone app with games and social media sites that
compliment customers that stay involved by making an “app” point system
Making your media “app”inion countSocial Media will Have direct links to Twitter, Facebook, Blog where you can Like, follow us, tweet @Lowes, comment on products, vote for competitions, get in contests
Lowe’s “app” points will be given out by using their app to shop, play games, socialize on the media, and making videos to show
Every 1,000 points you get, you save 10% on your next visit!!
Lowe’s “app” points will:1. Create Enjoyment behind the name2. Create more customer feedback3. Compel frequent usage4. Provide eco-friendly business5. Create relationships with customers
Putting a Game behind the name
“Name that price”
“Nail or fail”
“Gardenville”
“Lowe’s vs Joes”
Buy different plants and seeds to build your garden. Then
sell your plants, fruits, and
vegetables to continue building
more
New Lowe’s products will be shown and you have to guess which of the prices is correct
Beat other hardware stores in
backyard 2 vs. 2 basketball
Watch as Lowe’s creates a musical
tune, then replicate the tune
by hammering down the nails in
the piano keys
You will receive “app” points towards your Lowe’s account for
accomplishing higher levels of each game
Creating TV advertisements with notorious Tim “the tool man Taylor” Allen
as a Lowe’s employee will complete Lowe’s image as being the handiest of
them all
Putting a face behind the name
None of these employees are largely know for their handy work
Lowe’s is#1
Putting a celebrities name behind Lowe’s will allow for customers to relate, desire,
and to remember Lowe’s as a well run business
Lowe’s is handy and helpful
Tim Allen can draw in customers around the globe by helping teach kids building projects at Lowe’s Build and Grow Program, or other structured seminars held by Lowe’s
The perception of his face will exceed just a handy worker, it will relate the Lowe’s name as having phenomenal public relations through these clinics
Putting it all togetherHire Tim Allen and
Relase App
Jan. ‘13---------------------------------------------------------------------------------------------------------->
Televise Tim AllenNationally
July‘13
Evaluate aNew Vs. Return
report out of each regional branch
Launch Tim’s workshop tour
Analyze New Custom Reports by region where Tim has been, and
then New vs. Return reports after
Launch Custom Variable report and analyze the “app”
progress
Jan. ‘14 July ‘14
Jan. ‘15
July ‘15 Jan. ‘16 July ‘16
Evaluate:-New Vs. Return Reports-Custom Variable Reports-Difference in annual sales
reports
Do the “app” points add up?
• There will be annual new vs. return reports ran in each district based off of “app” users
• There will be new vs. return reports ran through districts after Tim Allen hosts the Build and grow Program there
Generating a New vs. Returning Report: Custom Variable Reports
Custom variable reports will be ran monthly to evaluate the usage of each segment of the app and its effect on sales
Real Time Reporting
*We will use real time reporting to follow televised advertising of Lowe’s Tim Allen and follow his reviews to analyze it’s effectiveness
Annual Sales Reports
We will use annual sales reports to compare and contrast the
effectiveness of Tim Allens’ project shop appearances
Budget the business“App”
“App” Development= $100,000“App” Improvements= $45,000“App” Research= $10,000
Tim AllenSponsorship= (3 years) $2,750,000Build and Grow Seminars= (1 year) $1,500,000
(determined annually if decide to continue)Television Advertisements= (3 years) $5,500,000
Total= $9,905,000