loyalty marketing for facial plastic surgery patients in a digital age
DESCRIPTION
Internal marketing and online marketing, search engine optimization, etc. are now merging. This along with the fact that today's aging population are living longer, using more non-invasive cosmetic treatments have combined to make loyalty marketing in a facial plastic surgery practice essential.TRANSCRIPT
Patient Loyalty in the Digital Age
Trend #1 Internal Marketing, Social Media and Search Engine
Marketing are Merging
When Done Right . . .
. . . The Whole IS Greater Than The Sum Of Its Parts!
Social Media Users by Age
Social Media Users by Age
The Senior Social Media Gap IS Narrowing . . . . . . Boomers Are Socializing!
Checking Email and Texting Are Key Activities on Mobile
Breast augmentationPeelFillersBotoxMommy MakeoverFraxelSkin TighteningFat TransferFaceliftCO2 Peel
Peels Start EarlierFillers Every YearBotox Every 4 MonthsBrazilian Buttock Lift Chin LiposuctionFraxelPost-Summer FotoFacialsSkin TighteningCoolsculptingFat TransfersFacelifts Start at 55 Necklifts every 8 years to age 85Etc., etc., etc.
Peels Start EarlierFillers Every YearBotox Every 4 MonthsBrazilian Buttock Lift Chin LiposuctionFraxelPost-Summer FotoFacialsSkin TighteningCoolsculptingFat TransfersFacelifts Start at 55 Necklifts every 8 years to age 85Etc., etc., etc.
Social Media and Medical Services
Trend # 3 – We’ve entered the era of Infinite Media
Loyalty Is Basic
Tips To Engage Your Patient Community
• All About Attitude• Power of Asking – Empower Your Patient• Respond To All – Especially Positive Posts!• Make it easy/convenient• Links to surveys, review websites, blog, etc.• Social Invitation• Post/Publish great content/materials/videos• Become an “Authority”• Nurturing Campaign- Email, Social Media, Events,
Promotions, Education, Personalize and Segment• Starts with your patients!!
Joyce SunilaPractice Helpers
Bill FukuiPage1Solutions