casoburberry lozano... · content @about report con @ report fhdef dashboard 00:02:27 200'...
TRANSCRIPT
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http://bit.ly/casoBurberry
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La forma como el consumidor decide ha cambiado.
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Proceso de decisión de compra tradicional
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The Consumer Decision Journey - Actual
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Estado de Internet en el Perú
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Evolución del acceso a las TIC en el Perú
Fuente: INEI - Diembre 2012
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Tecnologías emergentes en la investigación de mercados
en el mundo.
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Fuente: Green Book
Estudio GRIT 2013
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Los puntos de contacto o los momentos que tiene el consumidor con las marcas han aumentado.
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Fuente: Forrester
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Fuente: Forrester
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Fuente: Forrester
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Fuente: Forrester
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Fuente: Forrester
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Fuente: Forrester
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Fuente: Forrester
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Fuente: Forrester
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En cada
momento de
contacto el
consumidor deja
información
que nos permiteinvestigar su experiencia.
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Podemos descubrir las tendencias de búsqueda.
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Podemos investigar como nos busca el usuario
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Objetivo:Estar entre las 50 mejores universidades del mundo en el 2016.
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Ecosistema de Marca
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Objetivo:Mejorar las conversiones y la experiencia del cliente mediante el sitio web.
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Resultados:- Se duplicó de tiempo en el sitio de los usuarios interactuando con PUMA.
- El porcentaje de pedidos aumentó un 7,1%.
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Investigación a partir de Social Data.
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En todo el ciclo de experiencia y momento se puede
investigar al consumidor.
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