lpw coaches conference - torie mathis presentation
TRANSCRIPT
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Powerful Digital MarketingBy Torie Mathis
LPW Coaches
ConferenceTM
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WORK SMARTER, NOT HARDERSAVE TIME, UP PROFESSIONALISM, LEVERAGE CONTENT
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DIGITAL MARKETING - AGENDA
• How do you feel about digital marketing?• Who is this for? You, VA, Clients, Train the Trainer• Show you real tools• How to repurpose content• Seem like you are everywhere online • Save time, money & headache• Answer questions
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TORIE MATHISI HELP PEOPLE REACH THEIR GOALS
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WHY SHOULD YOU LISTEN?
• Army Vet• BFA Advertising• Quit corporate job• From $60k to $9k annual• Assistant Publisher• 400k in distro. / 55 versions• Kaboom 2008! FUN!
• Created design firm• Hide behind corporate
façade – 6 figures yeah!• Husband quit job• Hundreds clients around
the world • Working on LEVERAGE
thru digital marketing
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DIGITAL MARKETING TOOLSEVOLVING SO QUICKLY, SO MANY TO CHOOSE FROM
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TECHNOLOGY
• What worked 10 years ago doesn’t now• Saturated with tools and products• So many are made to help you work smarter
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BRAND STYLE SHEETLOOK PROFESSIONAL EVERYWHERE…
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STYLE SHEET – BRAND CHEAT SHEET
ONLINE SKIMMING 3 seconds to get seen
MULTIPLE DIGITAL PERSONALITIES
YOU ARE YOUR BRAND take it seriously, own it
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STYLE SHEET – BRAND CHEAT SHEET
• Saves time• Consistency in brand• Brand awareness• Professionalism• Easy
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STYLE SHEET – BRAND CHEAT SHEET
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STYLE SHEET – BRAND CHEAT SHEET
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STYLE SHEET – BRAND CHEAT SHEET
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BRAND CHEAT SHEET
INCLUDE- Photo- Fonts- Colors- Logo- Book Cover Images- Product Shots- Rules on your brand
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STYLE SHEET – BRAND CHEAT SHEET
GIVE TO:- Assistant- VA- Team- Designer- Media- JV PartnersMAKE A ZIP FILE WITH EVERYTHING
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MEETEDGAR.COMSHARE YOUR MESSAGE (ONCE = FOREVER)
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MEET EDGAR – SHARE FOREVER
• Categorize your posts• Schedule • RSS or load manually• Keeps queue • Re-uses queue• Save time• Increase brand awareness
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MEET EDGAR
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CANVA.COMLOOK PROFESSIONAL IN NO TIME
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CANVA TO LOOK PRO
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CANVA TO CREATE
• Social Media Images• Presentation• Poster• Thank you card• Letterhead• Resume• Certificate• E-book
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CANVA TO CREATE
• Infographic• Real Estate Flyer• Business Card• Menu• Trifold Brochure• Postcards• Social Media Cover photos
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CANVA TO CREATE
• Invitation• Logos• Digital ads• Flyer• Kindle Book Cover• And more…ALL PROFESSIONALLY DESIGNED
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SLIDESHARE.NETGET YOUR MESSAGE FOUND
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SHARE VIA SLIDESHARE
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SHARE VIA SLIDE SHARE
• Repurpose content• Style with your Brand• Google indexes – get found• Shareable
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CAMTASIA OR SCREENFLOWLOOK FANCY IN NO TIME
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MAKE VIDEOS EASY
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CREATE VIDEOS
• YouTube is the second largest search engine• Easy to make• Inexpensive software• Train Assistant or intern• Increases clout• Brand awareness• Repurpose Content• Add personalized intro…outro
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YOUTUBE.COMGET YOUR MESSAGE FOUND
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YOUTUBE
• Owned by Google • Second largest search engine• Set up your channel correctly• Get found – indexed by Google• Repurpose content• Up professionalism
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YOUTUBE – BE AN EXPERT
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USE IT TO GET LEADS
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AMAZON AUTHOR PAGEBE A REAL BEST SELLER
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AMAZON AUTHOR CENTRAL
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BEST SELLING AUTHOR?
• Set up your author page• Add bio• Blog Feed• Events• Videos• Links• Call to action• Link to lead magnet
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LEADPAGES.NETLANDING PAGES MADE TOO EASY
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LANDING PAGES WITH LEADPAGES
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LEADPAGES
• Very easy to use• Professionally designed templates• Use your Style Guide• Tracking and Analytics to see if it works• Look professional in no time• They are designed and copy is written• Sort by best converting
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TEACHABLE.COMLEVERAGE YOUR KNOWLEDGE
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TEACHABLE
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EXPAND YOUR EXPERTISE
• House your content• Group your content• Offer for FREE or paid• Use as lead magnet• Use to build rapport• Upsell inside course• Repurpose content
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CLICKFUNNELS.COMBUILD A FUNNEL
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FUNNELS MADE EASY
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BEST SELLING AUTHOR FUNNEL
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HIGH TICKET COACHING FUNNEL
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CLICKFUNNELS
• Premade funnels • Professional designed – just swap out text• Use Style Guide• Increase Leads + Conversions• Save Time
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TAKE ACTIONNOW WHAT
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TORIE MATHIS
[email protected]@lakesharkmedia.com
toriemathis.comintegrativesuccessacademy.comintegrativesuccess.orglakesharkmedia.comlifegoallive.com