lrs design considerations v1 final

DESIGN CONSIDERATIONS(UK & ROI)

VERSION: 1DATE: 30th June 2015

CONTROLLED COPYUNCONTROLLED WHEN VIEWED IN HARDCOPY FORMAT

DATE: 30th June 2015 VERSION: 1

1D E S I G N C O N S I D E R A T I O N S

Please use this list to ensure that you have provided the design agency with as much information as possible to enable them to hand over “fit for purpose” packaging designs into the LRS Artwork & Repro Process.

Supply a full list of material types that will be changing as part of the project i.e. Shrink sleeves, Shrink wraps, Cans, Tetras, Paper labels, Closures, Trays, Cartons, etc. This is important as each material type has a different print process which may require considerable consideration during the design process. This would be relevant when designing a can versus a shrink sleeve for example.

Inform the Design Agency of any dual printers that may be used to ensure they are aware of the implication on the design. There may be colour restrictions and different processes involved from one printer to another.

Inform the Design Agency of any colour limitations that may apply to the design based on cost/contractual agreement.

Ensure the Design Agency has a copy of the “Design Considerations” document, the “Packaging Layout Guidelines” document and also any printer specific information necessary to support them during the design phase.

Where possible ensure the Design Agency has a copy of the latest cutter profiles/keylines.

Provide the Design Agency with any base artwork available as a reference tool.

Confirm which master designs the agency will be designing versus the range of materials that Schawk will apply these designs to.

Provide the Design Agency with any regulatory, legal and commercial considerations to be taken into account during the design phase.

Include any fruit content guidelines or instruction from the Regulatory team.

Ensure any health/functional claims to be included in the brief have been checked by the Regulatory team.

Provide key project milestone timings as part of the brief.

Contact the artwork team if you have any additional questions you need answering to support your brief to the Design Agency.

DESIGN BRIEF CHECKLIST



A design must be capable of displaying minimum mandatory information for FIC compliance. Mandatory information is displayed on the Pack Copy Document (PCD). All mandatory text should be 1.2mm (measured using a lower case ‘x’ height).

Legibility should be optimised such that information can be easily read.

Identify space available on artwork for creative design vs space reserved for mandatory / regulatory information. On PCD mandatory information to which a minimum font size must be applied is flagged with a red diamond. Designs must incorporate this information.

When designing a packaging component, it is advisable to have a product sample to hand to help visualise how the design may look, and also understand any panel orientations or substrate joins.

It is good practise for Design file templates to be based on the smallest component size in arange, but have imagery which can be scaled to the biggest required size. (N.B. All images should be hi-res & never scaled up more than 130%).

Cans are one of the most complex printed components and should be made a priority when part of a design project.

Be mindful of any future promotional or price flash activity which may have to be incorporated into the designs.

Graphics should not inhibit reading of information. Legibility considerations must be included as part of the design.

Consider the portfolio of materials changing. Contact LRS for confirmation if required ([email protected])

Any logos or graphics that require a minimum legal size (e.g. weight declarations, recycle logos etc.) must be set correctly on the design file.

PRE-ARTWORK MEETINGSA PDF of all design files (on the relevant cutter profile) is required in advance of the pre-artwork meeting. This is to be supplied to the artwork team who will distribute it to all relevant stakeholders.This PDF must: • Show the positioning of all required graphical & text elements for the design. • Clearly indicate what colours are intended to be used on the design. • Be easy to interpret. Annotations can help elaborate on certain aspects of the design intent which may not necessarily be obvious, and help aid the review process (e.g. Gloss varnish to be applied over main logo only, background to be clear film etc.) On completion of the design stage, a proof showing colour intent must be signed off by LRS and supplied to Schawk as an initial colour target.

KEY CONSIDERATIONS



PRINTER KEYCONSIDERATIONS

NO. OF COLOURS PRINTER LEADTIME MIN. LINE THICKNESS /STROKE WEIGHT

• Clear windows / product show through areas should be clearly marked as such on the design files. • Graphics which need to keep their shape (e.g. faces, circles etc.) should be avoided in the high distortion areas indicated on the cutter profiles.• A lacquer is often required for shrink sleeves. This should be identified on the cutter profile legend and takes up one of the available colour stations.• Some designs require 2 whites e.g. Lucozade Sport.• As of April 2015, non-barcoded & barcoded sleeves are to share common printing cylinders where possible.

9

4pt (Positive)6pt (Reverse)

0.2mm (Reverse)6 weeks

• Due to the nature of the print process tints of colours below 2% are not allowed. • Due to the ink pigment on the sleeve being stretched over the bottle it can lead to a lighter appearance unless colours are backed up. • Clear windows / product show through areas should be clearly marked as such on the design files. • Graphics which need to keep their shape (e.g. faces, circles etc.) should be avoided in the high distortion areas indicated on the cutter profiles.• CCL designs cannot have promo bands running around the top of the bottle. (e.g. Limited Edition, Price Marks, Not for Individual Resale banners etc.). When required they should be separated into individual blocks for each face of the bottle.• As of April 2015, non-barcoded & barcoded sleeves are to share common printing plates where possible.

CLEAR FILM


8 0.1mm (Positive)0.2mm (Reverse)

SHRINK SLEEVE (SINGLE UNIT)



8 weeks

CLEAR FILM

STRETCH SLEEVE (SINGLE UNIT)

MIN. MANDATORY FONT SIZE

MIN. FONT SIZE(For all non-mandatory text)

1.2mm Lowercase x height

SUBSTRATE




SUBSTRATE

(+ UV VARNISH)

(INCLUDING WHITES, LACQUERS & ADHESIVES)



• Sometimes to achieve a good print result certain colours may be split Line & Tone (e.g. Red Line, Red Tone). This effectively takes up one of the available colour stations.• Due to the nature of the print process tints of colours below 3% are not allowed. • Due to the amount of distortion that occurs whilst wrapping around the bottles, always keep to the optimum areas identified on the cutter profiles. Also note the bottles underneath are normally slightly visible though the shrinkwrap.

• Sometimes to achieve a good print result certain colours may be split Line & Tone (e.g. Red Line, Red Tone). This effectively takes up another one of the available colour stations.• Due to the nature of the print process tints of colours below 3% are not allowed. • Barcode areas are normally fixed and placed in the optimum area for scanability.• Always keep to the optimum areas identified on the cutter profiles for text, banners, logos etc. Any elements which fall outside these areas will be subject to a great deal of distortion due to the shrinkage that occurs when wrapping around the bottles. (Text especially should always be kept away from the corners of the wrap). • Also note that the bottles underneath are normally slightly visible through the shrinkwrap.




8

7pt

0.35mm6 weeks

CLEAR FILM


8

7pt

0.35mm6 weeks

CLEAR FILM

SHRINK WRAP (TRADED UNIT)

SHRINK WRAP (MULTIPACK)




SUBSTRATE




SUBSTRATE




• Be careful about the use of colour gradients / vignettes, as due to the limitations in the print process, the desired result may not be achievable.• Matching of colours from different substrates is difficult. Pantone references which are printed on white paper are misleading.• Sans Serif type faces should be used for both positive and negative text.• Wet on wet print process so no overlapping colours – always liaise with printer.• Due to printing technique some colour plates may need to be split into two plates in order to ensure proper quality, therefore reducing the number of colour stations available.• Barcodes should run in ladder format on the can.• It is advised to factor in print proofing as part of the design stage time-line in order to manage expectations of the final printed result.• Steel is visually darker than aluminium, so printer colour guides will be substrate specific. • If a design is to appear on both steel and aluminium cans, it is advisable to use a solid white base coat in order to achieve the best possible colour match between the two substrates. Metallic show-through is not possible when white base coats are being applied.• White base coats are not a brilliant white.

6

• Sometimes to achieve a good print result certain colours may be split Line & Tone (e.g. Red Line, Red Tone). This effectively takes up another one of the available colour stations.• Elements must be kept away from creases and folds by a minimum of 2mm.• Always ensure crimp areas are left text free.




0.1mm (Positive)0.15mm (Reverse)


ALUMINIUMOR STEEL



SUBSTRATE

CAN




7-9 3 -10 weeks

6 weeks

USUALLYCLEAR FILM

SACHET / BAGS




SUBSTRATE

(PRINTER DEPENDENT)(PRINTER DEPENDENT)

(SUBSTRATE DEPENDENT)



• By keeping designs in a range consistent, it can allow the printer to use common printing plates.• Always ensure crimp areas are left text free.

• Always design the set of labels required for an individual bottle as a suite, and not in isolation.• Barcode should run in ladder format on label.

• Elements must be kept away from creases and folds by a minimum or 2mm.• It is worth noting that the board substrate often used is more of an off-white, which can therefore slightly change the appearance of colours printing onto it. • A 3% dot on file results in a 13% dot final printed result.

WHITEMULTI-LAYER

LAMINATE BOARD


6pt

0.2mm




6 weeks

PAPER ORFOIL

0.15mm


6

3 weeks

WHITEPAPER

LABEL

6pt


0.4mm


6 6 weeksTETRAPAK

WRAPPER

(+ VARNISH)6




SUBSTRATE




SUBSTRATE




SUBSTRATE

(PRINTER DEPENDENT)



6

• It is worth noting that the board substrate often used is more of an off-white, which can therefore slightly change the appearance of colours printing onto it.

• Images don't always reproduce well and should be avoided. Linework designs tend to work best.• Elements must be kept away from creases and folds by a minimum or 5mm.• Ensure the colour of the tray is known (i.e. white or brown), before commencing design work. • Allow space for ITF barcodes and human readable digits.

• It is worth noting that the board substrate often used is more of an off-white, which can therefore slightly change the appearance of colours printing onto it.

8

NO. OF COLOURS







MIN. LINE THICKNESS /STROKE WEIGHT


MIN. LINE THICKNESS /STROKE WEIGHT

4 weeks

WHITEBOARD


5pt

PRINTER LEADTIME

6

8 weeks

WHITE BOARD

WHITE OR BROWN

CORRUGATED

DISPLAYCASE


NO. OF COLOURS PRINTER LEADTIME

4 weeks

CORRUGATEDTRAY

MULTIPACKBOARD




SUBSTRATE




SUBSTRATE




SUBSTRATE

(+ VARNISH)(PRINTER DEPENDENT)

(+ UV VARNISH)

(+ VARNISH)

lrs design considerations v1 final

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