lsa bootcamp chicago: welcome and overview (lsa)
TRANSCRIPT
LSA stands for “local search association”
A trade association based in Michigan with 300+ members in 27 countries. Traditional and digital providers of advertising and marketing services and technology
Many work directly with local business owners
About LSA
SAN FRANCISCO (3.6) | DENVER (5.18)| DETROIT (6.1)| CHICAGO (8.16)
LSA Bootcamps 2016Chicago, August 16
Local Partners
Our Agenda• Elements of a successful digital marketing strategy• Taking control of your online reputation• Making the most of a limited marketing budget• Digital presence and SEO fundamentals• Email marketing best practices• Mobile marketing: what you need to know• Facebook: paid and organic social media strategies• How to build a devoted customer base• Giveaway drawing
More Screens
More ‘Channels’
62013
7.82016
Average number of media types/channels used by local businesses to market themselves
Source: Thrive Analytics, “Local Pulse Survey” 2016, n=1,116 small businesses
More to Pay Attention To
40%
37%
33%
21% Not Enough Time
Not Enough Knowledge orExpertise
Ad Budget Not Large Enough
Not Enough Resources to HireDedicated Personnel
Source: Thrive Analytics, “Local Pulse Survey” January 2015.
Biggest challenges with online/digital marketing
Challenges: Time, Expertise
Source: LSA survey of SMBs, October 2015
Most Are ‘DIY-ing’Do you work with an agency or marketing consultant?
Are our marketing efforts effective?
Source: InfusionSoft 2016, n=1,000 small businesses
62% say “no” or “don’t know”
Uncertain Whether It’s Working
What Are We Trying to Do?
Access to information/companiesPractical advice
Educational environment
“How to rise above local competition”
“Building our social media base”
“Getting more clients”
“Having the time to do it”
“Having a clear ROI”
Source: LSA survey of SMBs, October 2015
Attendee Wish List
• Engage: ask questions/challenge speakers
• Network: talk to each other
• Get business cards: follow up with people
• Stay for full day . . . and giveaway
• Keep in Touch: We’re here to help
Get Most From Today
Online Resource
MarketingBitz.com
MarketingBitz.com
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