lsa bootcamp portland: 9 easy-to-implement tactics for getting customers from facebook advertising

LSA Bootcamp - Portland -

9 Easy-To-Implement Tactics For Getting

Customers from Facebook

IntroductionWhite Shark Media®

• 1,289 clients spending $41,044,585 / year in Google AdWords & Bing Ads

• Inc. 5000 member in 2015: #724• Google AdWords Premier SMB Partner (one of only 28)• Bing Ads Elite SMB Partner• Regular speakers at small business events

Andrew Lolk

• Co-Founder, VP of PPC overseeing 52 PPC managers• Blogger on PPCHero.com, SearchEngineJournal.com

and White Shark Media, etc.• Quoted in Forbes, SearchEngineLand.com and multiple

other publications• Wife and mother-in-law are small business owners

(dentist)

- Win a New Website - Enter your info at wsm.tips

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Facebook Changes


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• First it was just a photo and text sharing• Basic advertising capabilities• Limited organic reach of Facebook Pages• Upgraded advertising capabilities• Further limited organic reach• Full-scale Facebook pages• An aim to serve SMBs better

9 Areas of Facebook Success1. Make sure your Facebook Page is 100% update

d2. Tips for Sharing (Optimize for Engagement)3. Use BufferApp to plan your sharing

4. Canva: Create great-looking artwork5. Boost your highest potential content or posts6. Run some basic “Like-Campaigns”

7. Conversion Tracking and Audience Pixels8. Remarketing on Facebook9. Facebook Ads with AdEspresso


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1) Facebook Page TipsProfessional Cover and Profile Picture

Basics: Phone Number, Correct address, Opening Hours, Website, Location, Category, etc.

Customer Reviews: Get customers to post frequently

Activity: Updated posts, photos and page engagement


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2) Tips for Sharing: Engagement!

Share updates that are less than 70 characterslong for best performance(won’t be truncated)


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Share ultra short updates; let the image or link do the rest of the talking


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Always include an image in your posts


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Follow up with comments fast,accurately and friendly


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Want visitors? - Share links


#LSABootcampWant Engagement? - Use a photo

2) Tips for Sharing: Engagement!Ideas for updates to share:

• Industry Tips• Updates to your business (• Insights about news in your

industry (locksmith)• Entertain & Educate• Be respectful of people’s

time

How one car-ride spawned more than 80 Facebook posts


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2) Tips for Sharing: Engagement!Let your personality show in your updates

Personality = Relatable

People are on Facebook

Personality vs Freedom of Speech


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2) Engagement is very important


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Don’t Lose Your Mind But sweetie, how am I supposed to publish

new posts, answer comments and all this other FB stuff

while attending patients, running

marketing campaigns,

managing all the other clinic areas

AND still be tending to you?

- Quote: Marissa Lolk


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3) Use Buffer to Plan Your SharingBuffer is a scheduler for your Social Media profiles.

Share two to five times a day.

Share as according to your schedule to enable comments.


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4) Canva: For All Us Non-Designers


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4) Canva: For All Us Non-DesignersAll you need is:

• iPhone Quality Pictures• A computer• $10-$30 per month• 30 minutes a week


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5) Ads “Light”: Boost Updates


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Pay For Your Update:

1. Seen by all your existing “fans”

2. Seen by all existing fans, and some of their friends

3. Seen by a specific target audience you define

5) Ads “Light”: Boost Updates


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Promotional vs Engagement-driving

6) FB Ads: Like Campaigns


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Cheapest form of advertising: “Like”-Campaigns

Allows you to reach more people —> Get more likes —> Boosts become less expensive —> More engagement —> More shares —> More organic reach —> More likes and back we go…



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Target Only Your Specific Audience

Engagement is very important

3 Steps to setting up a FB Like Campaign:



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7) Facebook Custom Pixel


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Starts getting tricky

Basically; Custom Pixel allows you to tag and identify anyone who visits your site.

This enables important advertising possibilities:

1) Look-a-like audiences2) Remarketing

8) Remarketing


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Probably the best thing since Google came up with keyword-based advertising

8) Remarketing


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Wait for at least 500 people in your audience tag

Use Canva for the ads

Update every two weeks

Bonus: Got more visitors? Create ads for your top categories

9) Facebook Advertising


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Don’t Mistake Facebook for Google AdWords

Every ad doesn’t have to result in a conversion

Facebook Ads• Awareness in your local community

9) Facebook Advertising


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Running Ads on Facebook is about testing audiences

• Demographics: Age, Gender, Interests, etc.• Creative: headline, image, URL, link, etc.


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Remember:

• Start small, don’t get overwhelmed• $5 per day is enough to “try it out”• Invest more as you become comfortable• Try different segments and audiences• Don’t let Google spoil you into not running FB Ads

Planning Agenda

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Questions


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lsa bootcamp portland: 9 easy-to-implement tactics for getting customers from facebook advertising

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