LEVERAGING SOCIAL MEDIA: BECOMING A

NETWORKED ARTS NONPROFIT

Listening Cohort GroupConference Call 1: May 3, 2011

Track 1: Beginner

Beth Kanter and Julie Pippert, Zoetica

Photo by Geoff Livingston

Beth Kanter

Julie Pippert

Agenda

Roll Call (5 minutes)Quick Wiki Pointers (5 minutes)DYI Listening Experiment: First Steps (15 minutes)Peer Assist (25 minutes)Reflection and Next Call

Type Into Chat

Your organization’s name and why you selected the DYI Listening experiment …..

Roll Call: Phone/Voice

When I call your name, Unmute by *7, say hello and Mute by *6

http://zoetica-training.wikispaces.com/

Demo: Adding Notes To Your Journal

Your Turn: Add a sentence to your listening journal about why you decided on this experiment.

A reminder about where to get “just in time” help ….

http://zoetica-training.wikispaces.com/help

http://www.facebook.com/Beth.Kanter.Blog

Listening Experiment: First Steps

• Link listening to decisions• Work flow• Select an RSS Reader• Brainstorm Keywords

Step 1: Link Listening to Strategy Decision-Making or Learning

To get a better understanding of what people are saying about our brand, organization, or artistsTo analyze conversations online about an artist and art form that may help inform our marketing and outreach messagingTo understand who are the key bloggers who write about our art form that we should cultivateTo get a better understanding of what social media channel we should focus our time

Discover where our ticket buyers live on Social Media – we didn’t really know, and if we can’t find them, we can’t talk to them

Hear what they are saying about LGBT music and issues – by our nature we are involved in equal rights battles. Every time we step on stage, we make a political statement, and there are people in the world who fight vehemently against what we do and who we are. It’s imperative our ear is to the ground not just in music, but LGBT issues

Look for trends in GALA Chorus performances – adapt/adopt/innovate

Establish Social Media Best Practices

Help to prove value of Social Media to SFGMC Leadership – this speaks for itself.

SFGMC: Listening Goals

A minute of reflection

Type into the chat one or two simple goals for listening …..

#7unmute - #6 mute

Read

Analyze

ReportDiscuss

Action

Who will do the work?

1-2 Hours Per Week

Set Up

Transfer

Team or Solo

Select An RSS Reader

Good RSS Habits• Set up aside a small block of time to read your feeds everyday• Clean house often, RSS subscriptions tend to pile up• Don't feel like you have to read every post on every blog, use the "Mark Read" option

What RSS Browser Do/Will You Use?

Brainstorm KeywordsThe basic keywords you'll want to monitor are:Other nonprofit names in your spaceProgram, services, and event namesCEO or well-known personalities associated with your organizationOther nonprofits with similar program namesYour brand or taglineURLs for your blog, web site, online communityIndustry terms or other phrases that illustrate need

Get creative! Involve other people in your organization.

42nd Street Moon42 st moon42 Street Moonforty-second street moonforty second street moon42nd St Moon42ndstmoonGreg MacKellanAll show titles per seasonEureka TheatreEureka Theater

counterpulseperforming diasporaartist in residence namescounterpulse blogwords firstshaping san franciscodance discourse project

California Shakespeare TheaterCalifornia Shakespeare TheatreCalifornia Shakespeare FestivalCal ShakesJonathan MosconeSusie FalkAs the season approaches -- the names of that season's directors and productions.

Peer Assist

*6 mute*7 unmute

Reflection and Closing

• One minute of silence• Type into Chat: What is one thing you are going to do for your experiment before we meet again?

Check out the DYI Listening experiment on the wiki:http://zoetica-training.wikispaces.com/listenNotes on the Wiki, Next June 7th