lsu horizon: harnessing entrepreneur insight
TRANSCRIPT
LSU Horizon
Harnessing entrepreneur insight
The era of Big Bang Disruption
Big Bang Disruption can create (and destroy) markets almost overnight.
Trend research studies consumers’ opinions and behaviours to identify what has gained critical mass.
But by that time it can be too late to capitalise on it.
Consumers are reactive to the world - they’re catching up.
But you want to be ‘where the puck is going’.
The trouble with trend research
Entrepreneurs are proactive - they drive innovation.
They’re quick to identify emerging opportunities.
They’re the first to take advantage of changes in technology, consumer attitudes and behaviours.
We developed Horizon to harness these insights on behalf of our clients.
Entrepreneurs (not consumers)
LSU Horizon doesn’t just confirm what we know today.
It helps our clients better anticipate tomorrow.
LSU Horizon
5,000 entrepreneurs from tech start-ups and digital business backgrounds.
Active in 70 cities, including London, Sydney, Tel Aviv, Shanghai and San Francisco.
Can be segmented by geography, expertise or category.
Offers both inspiration and co-creation.
LSU Horizon: the insight and innovation network
Horizon represents major emerging business sectors
12%
9%
20%
8% 11%
20%
9%
7%4%
VR & AR
Big Data
E-commerce / retail
Fin TechFood
Digital media
Gaming
Social & sustainabilityInternet of Things
Horizon covers cities in emerging markets & advanced economies
Example partners in the Horizon network
How Horizon has helped our clients
Brand stretchWe’ve worked with a global packaged goods company to help them develop breakthrough innovation concepts to grow their brands at disproportionate speed.
Co-creation & new product developmentWe’ve worked with a global automotive brand to create their vision of the car of the future and to identify technologies and developers that will make it a reality.
Market & consumer understandingWe’ve helped a global sports brand understand how the definition of ‘sport’ is changing and the latest developments in the world of digital sports.
Technology & trend forecastingWe’ve worked with a broadcaster to understand how emergent technologies will impact our lifestyles, economies and societies over the next decade.
Benefits of this approach
Existing user bases to market to
Digital means scalable
Lower cost, lower risk
Baked-in ‘so what’
Easier (not DIY)
It will also help overcome organisational barriers
Corporate Values Entrepreneur Values
Ideas are valuable and rare Ideas are cheap and plentiful
Discuss before acting Act soon, find out the answer
Follow a set process Test and iterate in rapid cycles
Research via expensive and tried-and-tested methods
Research however you can - cheaply and overnight
The Horizon process is designed for brand stretch, product, service and
business model innovation.
These can create new sources of value for your brands by unlocking new
consumers, new usage occasions and new revenue streams.
Phase 1 & 2:INSPIRATION
Fast activity enabled through the Horizon digital platform
Phases 3, 4 & 5:INNOVATION
Delivered intensively by LSU and selected Horizon partners
This process goes from identifying the broadest base of opportunities, to activating the right opportunities.
2. Ideation or Identification
1. Opportunity Mapping
3. Meet & Hack
4. Brand Development
5. EnableAction
Process overview: 5 modular phases
Speaker events
3 ways to get started
Workshops Dinners
For more information please contact:Matt BoffeyFounder & Managing [email protected]@LSUSocial