Dr. Tony O’DriscollFuqua School of Business, Duke University

Avoiding the Routinization Trap Leveraging Virtual Worlds to REALLY make a Difference

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Test and Disclaimer

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Agenda

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My Vision My Reality

Vision vs. Reality

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History Lesson

1585-1587

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The Problem

Knowing Doing

http://www.flickr.com/photos/hansvandevorst/216877526/

Slide: 7http://www.flickr.com/photos/7963273@N07/521015207/

The Cause

Diffusion

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KM Promise

Just:•In Time•Enough•For Me

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KM Reality

Structured Information STOCKS

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thethe

Infoglut

By the year 2010 the codified information base of the world is expected to double every

??

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By the year 2010 the codified information base of the world is expected to double every

Help!

Information

Knowledge

Wisdom

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OxymoronJumbo Shrimp

Military Intelligence

Death Benefit

Civil War

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Redefining KM

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From/To

STOCKS FLOWS

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Webvolution

Connect“TO”

Connect“THROUGH”

Connect“WITHIN”

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Annagram

CHEAT

TEACH

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CrowdSoothing

From blogging to cellphone video, technology has forever changed the way we process and communicate about tragedy — in good ways, and perhaps bad.

Since Monday, there has been a non-stop flood of postings on the popular Facebook student site, on MySpace and LiveJournal, and on personal blogs — expressing everything from grief to anger to confusion.

"What better place to mourn someone than a place that they themselves built to express who they are, and a place where the deceased and his or her friends may have spent a great deal of time interacting?”

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Personal Story

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Nancy

http://wadatripp.wordpress.com

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Getting things done requires good connections, both the human kind and the Internet kind.

Schooling has confused us into thinking that learning was equivalent to pouring content into people’s heads. It’s more practical to think of learning as optimizing our networks.

Learning=Networking

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DeborahWince-Smith

President, Council onCompetitiveness

MMORPGs

Slide: 22Sources: Business Week April 2006, The Economist. Living a Second Life, Sept. 28, 2006

Virtual Worlds

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Unbounded Space

Social Interaction

Communities

User Created Content

Business

VSW MMORPG

Avatar-Mediated

Persistent World

Reputation

Immersive

Interactive

Real-Time Communication

Virtual Economy

Assets

Unbounded Space

Social Interaction

Communities

User Created Content

Business Opportunity

Bound by a Narrative

Defined Roles

NPCs

Rules

Tokens

Ranks and Levels

Kin or Twins?

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Gutenberg LumiereTrevithick

Routinization

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The Sense of Self

The Death of Distance

The Power of Presence

The Sense of Space

The Capability to Co-Create

The Pervasiveness of Practice

The Enrichment of Experience

Differentiation

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Self

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Distance

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Presence

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Source: Joe Miller, Linden Labs

Perspective

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Co-Creation

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Practice

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Sources: Chris Davis, IBM

Experience

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Source: e-Learning Guild 360 Report – Synchronous Learning Systems. June 2007.

Differentiation

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I*I=E

Source: e-Learning Guild 360 Report – Synchronous Learning Systems. June 2007.

Engagement

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John Seely-Brown

Education is going through a large-scale transformation toward a more participatory form of learning.

Rather than treat pedagogy as the transfer of knowledge from teachers who are experts to students who are receptacles, educators should consider more hands-on and informal types of learning. These methods are closer to an apprenticeship, a farther-reaching, more multilayered approach than traditional formal education.

We are learning in and through our interactions with others while doing real things. I'm not saying that knowledge is socially constructed, but our understanding of that knowledge is socially constructed. It is in participation with others that we come into "being" and internalize our own understandings of the world.

Education 2.0

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Source: With some help from Roger Shank’s use of same Mnemonic for Scenario Based learning

Flow

Repetition

Experimentation

Engagement

Doing

Observing

Motivation

FREEDOM!

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Source: Kapp and O’Driscoll

3D ClassroomReplication

PracticeAuthenticActivities

EmergentLearning

Constructs

DoRealWork

Facts

Concepts

Procedure& Rules

Principles

ProblemSolving

Group Forum

Breakout

Scavenger Hunt

Guided Tour

Role Play

Conceptual Orienteering

Social Netw

orking

Operational Application

Co-Creation

3DLA Model

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Personal Story

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Personal StoryMy name is Arie (Lionel) Librescu and I am Liviu's younger son.

I am writing to you regarding the "Virginia Tech Second Life Memorial" Video tribute you have posted on YouTube.com.

My family and I would like to thank you very much for the kind and beautiful gesture. Personally, your video has moved me very much and I would like to thank you very much for it.

I wish you all the continued luck and success in life.

Arie Librescu

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New Value ChainInformation = Currency People = Transport

Conversation = TransferInsight = Outcome

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Get Fired Up!

Get a Social World AVATAR Play MMORPGs

Experiment Wildly

Bring EVIDENCE to worldso we can CHANGE THE

GAME in LEARNING,KM & COLLABORATION

while avoiding ROUTINIZATION TRAP

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Questions

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Connect

http://wadatripp.wordpress.com