lte ebook no 4 - it is all about experience customers have choice

des

tinat

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LTE expressMOVE FAST AND OUTCOMPETE

“It’s all about the experience. If it’s bad, I’ve got lots of other choices.”

Itin

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y

HIGH QOE PERFORMANCE

Deliver �rst class QoE everywhere

Published February 2014


It’s all about the subscriber experience

Start with excellent access: deploy LTE overlay

Take the LTE Experience everywhere with metro cell HetNets

Need more capacity to ensure QoE? Deploy VoLTE

Manage QoE with real-time network intelligence

Preserve subscribers’ QoE by solving their issues fast

Why Alcatel-Lucent LTE express


It’s all about the subscriber experienceTo give subscribers the high-quality

experience they expect from LTE

wherever they are, you need to extend

the reach of both coverage and capacity,

which from the subscriber’s point of view

are equally important.

Subscribers want LTE coverage no

matter where they are — at home, in the

office, enjoying a cup of coffee at the

café, shopping, or at a sporting event or

concert. A superior quality of experience

(QoE) requires high capacity, which is

what subscribers are demanding for all

their applications and services. A lack of

LTE coverage and capacity everywhere

equates to poor quality of service, the

number one reason for subscribers

switching operators.

How can you ensure that you’re

delivering the full potential of the LTE

experience to your subscribers?

RETURN TO THE ITINERARY

2G 3G LTE

BBU

LTE

BBU

CRAN

2G3GLTE

LTE

TIME

Last technology to deliver features dictates release dates for converged RAN

Shared antennas - Tilt not optimized by technology

Dedicated antennas – Tilt optimized per technology

Capacity shared across all technology limiting performance

Complex multi-technology SW updates introduces additional costs and delays

Simpler and faster software upgrades not hampered by legacy technology

Capacity dedicated to LTE where it matters the most

Only LTE features in�uence release dates

RF Coverage

ConvergedRAN

LTEOverlay

BBU Capacity SW Upgrades Roadmaps

Up to

30%DL gain at the

cell edgeLess testingLess resourcesLess time

More testingMore resourcesMore time

LTE LTE

TIME

2G LTE 3G

CRAN


Start with excellent access: deploy LTE overlayAn LTE overlay deployed with Alcatel-Lucent LTE express

delivers up to 30% better performance at the edge than

converged RAN. The reason is simple: an overlay is dedicated to

LTE and does not share resources with the 2G/3G RAN.

This brings several performance benefits:

• BetterRFcoverage – Dedicated resources, such as antennas

and amplifiers, can be configured and optimized solely for

LTE, improving not only coverage but also the performance of

delay-sensitive applications like VoLTE

• Highercapacity – A dedicated baseband ensures that LTE users

in high- density environments such as traffic hotspots will not

experience blocking that downgrades the user experience

• Easierandquickersoftwareupgrades – Because they are

focused on a single technology, LTE software upgrades require

less testing, which means that network optimizations that

improve the user experience get to market faster

• Fasterdeliveryoffeatures – With a simpler, clearer roadmap

focused only on LTE, performance-enhancing features such as

advanced SON and LTE Advanced get to market sooner


Indoor locations• Brings the network inside

• No attenuation – Strong

cellular signal

• Greatly improved QoE

Urban hotspots• 2x capacity gain in hotspots

• No towers required

• Directional antennas avoids

macro interference

Rural locations• Wide coverage range for rural

areas with omni-directional

antennas

• Cost-effective for low

populated areas

Deploymetro cells


Take the LTE Experience everywhere with metro cell HetNets Once you’ve deployed an LTE overlay, the

challenge is that LTE isn’t always available

where customers want it. You can most

cost-effectively densify your LTE network

to deliver ubiquitous coverage and

capacity by deploying metro cell HetNets

with Alcatel-Lucent LTE express.

Metro cells are low-power, small form

factor devices that can be placed in

almost any location, indoors and out,

close to where the people are. They are

ideal for improving coverage in locations

with poor or non-existent coverage, as

well as for providing dedicated capacity

to high-use urban hotspots such as hotel

lobbies and train stations. Because they

are closer to the subscriber, metro cells

deliver a better QoE: better voice quality,

higher throughput, lower latency and

faster speeds as well as reduced battery

drain on mobile devices.

You don’t have to extend the coverage of

your network alone; you can also offer

consumers and businesses low cost small

cells that deliver superb QoE to homes

and businesses.


VoLTE Helps Deliver Superior QoE

Use VoLTE for simultaneous voice and data, global roaming and a larger device ecosystem

Use VoLTE to deliver a better user experience with HD voice

Use VoLTE spectrum refarming for LTE, HD voice and rich communications services


Need more capacity to ensure QoE? Deploy VoLTEAn LTE overlay built with Alcatel-Lucent

LTE express enables you to immediately

take advantage of Voice over LTE (VoLTE),

which offers subscribers a higher quality

user experience.

LTE is up to three times more spectrally

efficient than 3G and up to six times more

efficient than 2G. So carrying voice traffic

on an LTE network uses less spectrum

than carrying the same traffic on 2G/3G

networks. You can refarm the freed-up

2G/3G spectrum to provide additional

capacity and higher user throughput rates

on your LTE network.

Subscribers also have a better data

communication experience with VoLTE.

With Circuit-Switched Fall-Back (CSFB),

voice and data communications fall

back to the 3G network, on which data

is noticeably slower. If they fall back to

2G, then subscribers lose data altogether.

But VoLTE data always stays in the LTE

network — before, during and after a

voice call.

VoLTE also enables delivery of new

HD voice services, as well as voice-

enriched video telephony, conferencing,

sharing, multimedia and instant

messaging services.


Increased QoE with Network Intelligence and Policy Management

Manage usage by network condition and user type

Detect and remove rogue/unwanted traf�c

Manage network access selection to achieve the best possible QoE

Optimize video by network condition and video context


Manage QoE with real-time network intelligence Another way to enhance subscriber

QoE is to combine real-time network

intelligence with policy management to

intelligently manage traffic, optimize

services and control how subscribers

access your network.

Here’s how it works. Mobile intelligence

is constantly gathered from the network.

When network congestion or other

anomalies are detected, the network

monitor sends alerts to the policy

manager, which applies your policies.

These can assign access priority in

congested areas of the network based on

the type of data subscriber (e.g., premium,

average, and heavy users); optimize

video to ensure QoE remains high even

during network congestion; and detect

and manage rogue traffic such as abusive

subscribers or malicious viruses to

ensure high network availability for

legitimate traffic.

You can also ensure QoE by managing

whether subscribers access your network

by 3G, LTE, or Wi-Fi. This can be based

on location, device, QoE measurements

from network intelligence (analytics)

or mobile devices, or on subscriber or

corporate preference. When network

access is policy managed, you can always

guarantee the best access for a specific

time and location. You can also let

subscribers manage their own experience

and expense.


USERISSUE

ROOTCAUSE SOLUTION

• Speeds up troubleshooting

• Enables user’s issue to be quickly resolved

• Proactive alerts• Detailed analysis

of subscriber’s QoE

• Identifies sources of heavy traf�c – subscribers, devices, applications, servers

• Provides cross-layer network diagnostic

• Detects and removes rogue and unwanted traf�c

NETWORKANALYTICS

Device Application

SubscriberNetwork

IP FlowSignaling


Preserve subscribers’ QoE by solving their issues fast Alcatel-Lucent mobile network intelligence tools gather

information from all areas of your network, including the

subscriber, IP flow (packet data), signaling, network elements,

mobile devices and applications. By doing this, it can provide

powerful analytics on all dimensions of your network, enabling

problems to be fixed fast to keep the network running smoothly

and ensuring optimal QoE.

These tools offer a wide range of benefits that protect QoE,

including helping customer service reps resolve subscriber

issues fast; letting you determine which subscribers, servers

and applications are the most significant contributors of non-

value-added traffic to the network so that each source can be

appropriately managed to enable fair use for all subscribers;

and reducing network outage and downtime.



Why Alcatel-Lucent LTE expressYour destination is LTE, and we’ll get you there on an LTE overlay route that is faster, simpler and future proof. We have the

products, the experience and the services to help you rapidly deliver the outstanding LTE experience your consumer and enterprise

customers are demanding.

FasterAvailablenow:We deliver the fastest and furthest-reaching high capacity network.

Fastertimetomarket:We have the right wireless and IP experience, expertise and services gained from deploying the world’s largest LTE networks. Our complete LTE overlay solution can be deployed in record time, beating all market estimates.

SimplerTurnkeysolution: Market and network planning, site selection, network design, integration, backhaul, power, maintenance SON and more.

Expertise of the world’s specialist in IP Networking and Ultra-Broadband Access with a leading portfolio spanning macro, small cells, backhaul, packet core and applications. We have built — and continue to build — the largest, highest capacity LTE networks in the world.

Onethroattochoke: We worry about project dependencies so you don’t have to.

Future-ProofScalablearchitecture: LTE overlay architecture designed for huge signaling and data plane scale.

Scalablenetworks: Near invisible and low power small cells increase network capacity up to 10x.

Scalableoperations: Build, Operate, Transfer (BOT) delivers massive near term turn-up of resources when and where needed.

OngoingInnovation:Backed by our innovation powerhouse Bell Labs, Alcatel-Lucent continues to bring advanced lightRadio™ technologies and products to market. Our LTE investment is shaped by the world’s largest and most aggressive FDD and TDD operators deploying Carrier Aggregation, VoLTE, eMBMS, virtualized RAN and small cell HetNets.

To learn more about how Alcatel-Lucent LTE express takes you to LTE sooner, contact your local Alcatel-Lucent sales representative.


lte ebook no 4 - it is all about experience customers have choice

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