lte world summit 2012 day 1 keynote - marwan zawaydeh etisalat

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LTE Deployment in UAE

Drivers, Status, Challenges, and Vision

Marwan Zawaydeh

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Agenda

Drivers for LTE

LTE Deployment in UAE

Challenges in LTE Deployment

The Future of LTE in UAE

Summary

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Drivers for LTE

Smartphones

2.5 billion devices by 2015

6 billion** Mobile Apps downloaded in 2010

Connected, IP-enabled Devices

1.2 billion devices by 2014 X3** M2M connections

in the next 5 years

Mobile Internet

70% of mobile traffic by 2014

Video

~ 70% of internet traffic by 2014

2010 2011 2012 2013 2014 2015

2500

5000

Dongle/tablets Smartphones Feature phones

Pbytes/ month

37% of internet traffic during primetime is online video*

Middle East and Africa to have the strongest data traffic growth at 104% CAGR**

* Alcatel-Lucent ** Cisco

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• Wider and better access to knowledge

• ICT literacy development

• Distance E-learning

• Enhanced public services delivery

• Emergency Services

• Public administration efficiency

• Transparency

• Tele-diagnosis

• Monitoring of health indicators

• Secure health records

• Training of health professionals

• Public alert system

• Climate monitoring

• Flood management

• 10:1 Carbon Offset

• Ubiquitous connectivity

• Application to Smart Metering and Smart Grid initiatives

• E-commerce for extended network of customers and suppliers

• E-transactions (efficiency) for supply chain and payment

• Asset Security

E-BUSINESS

E-GOVERNMENT

E-EDUCATION

E-HEALTH

E-UTILITY

E-ENVIRONMENT

Mobile Broadband New Opportunities

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1982: Etisalat launches the Middle East's first mobile network

1994: The Middle East's first GSM service is introduced in the UAE

2000: Mobile subscribers exceeded the 1 million mark as mobile data services is

introduced using eWap

2003: The Middle East’s first third-generation mobile phone network is launched on 24

December 2003 under the brand name Mubashir

2006: Etisalat is the first operator in the region to launch 3.5G HSDPA service

2009: Upgrade of HSPA network to 21Mbps and start of LTE trials

2010: Femto cells LTE trials and vendor selection

2011: Launch of HSPA 42Mbps, Femto cells network and LTE network

Etisalat UAE Mobile Network – Major Milestones

)

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Mobile Network Coverage Map

LTE

HSPA

GSM/EDGE

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Mobile Broadband for Education in UAE

New initiative for “Intelligent Learning”

Tablets to students

4G connectivity in all schools

About $300M initiative

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Availability of terminals and the frequency bands supported by the terminals

Availability of products by vendors and hardware maturity

Using existing site infrastructure to accommodate LTE from space and antenna perspective

Deployment of LTE network using different spectrum by different operators worldwide

Handover capabilities between multiple spectrums and different technologies

Spectrum re-farming and availability of 800MHz

Deployment of Single RAN cabinet solution to optimize CAPEX and OPEX

Technology selection and rollout strategy for the different mobile networks (2G,3G and 4G) to

ensure excellent customer experience and optimized cost

Indoor coverage and MIMO implementation

Effectiveness of tools in monitoring performance and customer experience

Strategy and deployment of voice over the LTE network

Challenges in LTE Deployment

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There are three options for LTE adoption, with two possible paths

Examples of different goals and metrics that may apply to the different scenarios:

1. Staying on HSPA(+)

Maximize cash flow and return on embedded capital

2. Migrating to LTE in the near future

Minimize cost-per-megabit served

3. LTE deployment and phased-in migration

Maximize market share and first-mover advantages

Focus is on timing and cost-benefit analysis of when and where to commit

UMTS HSPA HSPA+

UMTS HSPA+

UMTS HSPA+

LTE

LTE

1

2

3

Do Nothing: Maintain UMTS/HSPA going forward and adopt LTE >5 years from now

LTE Deployment and Phased-in Migration: Plan to adopt LTE and operate UMTS legacy network in parallel.

Plan LTE Cutover: Plan to adopt LTE and de-commission UMTS/HSPA network

2.1 Migrate Now 2.2 Migrate in the next 2 – 3 years

2010 2012-2013 2015+

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Thro

ug

hp

ut

Urban/Hot Spot

GSM900, GSM1800

UMTS2100, UMTS900

LTE2600, LTE1800

Increase LTE coverage using the low frequency bands (700 & 800 MHz)

Suburban

GSM900, GSM1800

UMTS2100, UMTS900

LTE1800

Rural/Remote

GSM900,

UMTS2100, UMTS900

LTE 800/LTE 700

High frequency for capacity

enhancement

Low frequency for nation wide

coverage

Area

LTE Multi-band Deployment and Spectrum Strategy

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LTE Ecosystem

41

31

13 2

1

64 131

64

Modules

Tablets

Notebooks

PC Cards

Femtocell

Smartphones

Routers

Dongles

LTE FDD

700 MHz 170 devices

800 MHz Band 20 72 devices



800/1800/2600 MHz 57 devices

AWS Band 4 72 devices

LTE TDD




GSA – Global Mobile Supplier Association April 3, 2012

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LTE INTRODUCTION

TO GAIN MARKET LEADERSHIP

2G/3G/LTE CONSOLIDATION

FOR EFFICIENCY & TCO

REDUCTION

ADAPT TO GROWTH

WITH Clouding

3G/LTE SMALL CELLS and WiFi FOR

HOMOGENEOUS QoE

Address capacity crunch now

Build agility to adapt to future demand

Optimizing CAPEX and OPEX

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LTE/3G/small cells and Wi-Fi deployment

HOME PUBLIC

TRANSPORT OFFICE CAFÉ SCHOOL SHOPPING ENTERTAINMENT

AM PM

Macro Micro WiFi

Legend

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Centralized BBU at a Micro Aggregation Point

Design BBU capacity according to average load instead of peak load

Wireless

packet core

IP IP

CPRI

over fiber

RF only sites

BBU pooling

Reduce network operations cost

Increase effective network capacity

2 - BBU Pooling (Medium Term)

•Load balancing across radios/sites

•Cost effective redundancy for protection against BBU failures

CAPEX

3 - LTE-Advanced (Long Term)

•Increased spectral efficiency

•Consistent performance between center and cell edge through CoMP, ICIC & SON

QoE &

Capacity 1 - BBU Clustering (Short Term)

•Reduced number of site visits, easier new site placement and upgrade.

•Reduced lease costs & power consumption OPEX

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IP Core

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Conclusion

Mobile operators should be ready for the accelerated growth in data traffic

MEA region is having the highest growth rate generating new opportunities for regional operators

Etisalat maintains its mobile leadership position with its LTE deployment

LTE will enable Etisalat to enhance the customer experience, generate new revenues,

and reduce cost

Etisalat’s fiber-rich network can prove very strategic in delivering the best LTE experience

Etisalat continues to explore opportunities in LTE relative to WiFi offloading and BBU pooling to optimize the overall TCO

The evolution of the eco-system is vital to the success of LTE for Etisalat and other mobile operators