luca comunicación corporativa experience, ideas & connections that count automotive, nautical,...
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LUCA Comunicación Corporativa
Experience, Ideas & Connections that Count
Automotive, Nautical, Energy, Real Estate, Professional Services, Tourism, etc.
PR & Press, Storytelling, Forming Allegiances to create brand value
• Based in Madrid, Spain
• High experience senior team
• Public Relations Consultants Association accredited
• Very strong client retention levels; senior level client handling and deep sector understanding
T. +34 914 351 712 E [email protected] www.lucacom.com
Connections that Count
Joined up Services
• Audience listening and outreach• Content creation, PR, marketing and monitoring• Issues preparation and handling• Stakeholder planning, collaboration and influence
ExperiencedCounsel
• Very senior counsel for clients• Long and short term strategies• Dedicated sector expertise• Brand value & reputation building
• Allignment of communication to business strategy• Analysis of media portfolio• Strategy 1.0/2.0 (internal/external)• Structures and cross-media linking
Strategy
Connections that Count
Implementation
• Press information• Press kits• Interview agreements• Press trips• Press conferences
Monitoring
Basic services
• Consultancy and Advice• Development of media strategy and storyline• Planning of PR activities• Press contacts and media relations• Development and maintenance of contact lists
• Media response analysis• ROI, Media metrics and AVEs• Input-output analysis
• Editorial visits• PR for trade fairs
& events• Seminars for journalists• Meetings with experts
Sector Expertise
Automotive & Suppliers
Fashion, Nautical & Luxury Goods
Travel & Tourism
Security & Lighing (LEDs)
Other
Case studies
World premiere “Barcelona: 1000 days to the future”
Events: Discovery Channel
Tasks • The challenge was to create, design and organize a
world premiere event for Discovery with high media and opinion leader impact
Measures
• Organization of an event for 3,200 VIPs, opinion leader, influencers and media, lead by the Mayor of Barcelona.
• Press conference with more than 60 journalists (dailies, magazines, trade, TV, radio stations) and 70 special VIPs.
Results
• 60 news and articles published in Spanish newspapers and magazines, 7 clips on premium TV in 2 months, and excellent radio coverage
Azimut Yachts’ launch in SpainPR & Media project: Marina Estrella
Azimut Yachts’ launch in SpainPR & Media project: Marina Estrella
Tasks • Introduce Azimut Yachts as the premium brand of
Marina Estrella in Iberia as the lead changing factor
Measures • Presentations, roadshows and special events in
different marinas in Spain• Special booth and active participation in the
Barcelona International Boat Show• News, articles and Azimut new model boat tests in
the marine and lifestyle media
Results• Azimut Yachts got the highest brand and product
awareness in Spain, frequently linked to Marina Estrella
• Azimut boats better recognized by media and clients as the top global brand in the industry
Madrid Lighting ShowMedia relations: Havells Sylvania
Tasks • Lauch Havells Sylvania in Spain • Reinforce relationships with media and journalists
Measures • Design an exclusive and attractive press event for the
Spanish trade media in Madrid• Create a special press kit with all the information and
the new Sylvania LED lamp as a gift • Organize a special lunch catered by one of the most
important Chefs in his restaurant in Madrid
Result• High press coverage in all the target media• Channel, media and clients impressed with
Sylvania‘s technolgy, lighting solutions and facilities
LUCA Comunicación Corporativa
Luis G. CanomanuelT +34 914 351 712M +34 629 507 253E-mail: [email protected]
T. +34 914 351 712 [email protected] www.lucacom.com