luchford apm press coverage sept '11-june '12

7/23/2019 LUCHFORD APM Press Coverage Sept '11-June '12

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LUCHFORD APMCoverage Achieved

August 2011 - May 2012



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Title: Shortlist

Date: December 15th 2011

Circulation: 523,665

PR Value: £54,525

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Title: Shortlist



PR Value: £54,525

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Title: Stella Magazine



PR Value: £7,843

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Title: Elle UK Online

Date: 22nd December 2011

Unique Monthly Users: 51, 183

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Title: The Times

Date: January 7th 2012


PR Value: £10,298

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Title: The Times



PR Value: £10,298

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Title: The Times



PR Value: £10,298



Title: London Evening StandardDate: January 4th 2012Circulation: 701,868

PR Value: £21,420



WEDNESDAY JANUARY 11TH 2012

TRAVEL+DESTINATIONS

CHECKING‐IN

With the countdown to the Olympics, London is witnessing the opening of several

much anticipated hotel openings, including the opening of the Shangri-La in theShard (occupying floors 34-52), with 202 rooms featuring panoramic views of the

London skyline and the opening of the ME by Meli hotel designed by Foster +Partners, previously the site of the famous Marconi House and City Bank building

in Aldwych and the opening of the Edition London (Berners Street). However,opening earlier (this month), is Belgraves – the first transatlantic opening by

Thompson Hotels and will feature a restaurant and bar by English chef Mark Hix.

Housed within the former Sheraton Belgravia on Chesham Place, and is with 85

guestrooms featuring interior architecture and stylish design by Tara Bernerd“blending traditional British hospitality with Thompson’s American bohemian

attitude”. The hotel will include an 80-seat signature restaurant by celebrated Chef and food writer Mark Hix; with an ‘off-piste’ menu inspired by his travels from

around the world whilst Mark’s Bar will pay homage to his famous Soho bar as wellas boasting a stylish cigar garden with commissioned artwork by British artist Mat

Collishaw.

Thompson Hotels is a portfolio of small, boutique urban hotels including the famed60 Thompson in New York City, Hotel Sax in Chicago and Hollywood Roosevelt

Hotel in Los Angeles. The company has expanded extensively including: New York

City including Gild Hall in the Financial District, Six Columbus in Midtown

Manhattan, Thompson LES on the Lower East Side, Smyth in Tribeca, as well asThompson Beverly Hills in Los Angeles and Donovan House in Washington, and

Thompson Toronto.

Starting bedroom rate at the Belgraves hotel will be from 336.

Title: URBANLOGIE





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Title: Irish Independent - Weekend Magazine


Circulation: 600,000 PR Value: £7,632.75



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Title: Stylist



PR Value: £68,520

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Title: Stylist



PR Value: £68,520



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Title: The Guardian

Date: January 21st 2012


PR Value: £10,800.00

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Title: The Guardian

Date: January 21st 2012


PR Value: £10,800.00



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Title: The Sunday Times

Date: January 22nd 2012


PR Value: £48,824.00

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Title: The Sunday Times

Date: January 22nd 2012


PR Value: £48,824.00



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Title: Conde Nast Traveller Online


Monthly Unique Users: 270,000

PR Value: £28,800



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ME London appoint Fabio Gallo as GM

Janet Harmer

Tuesday 21 February 2012 16:07

ME London - set to launch in June 2012 - has appointed Fabio Gallo as general manager.

Gallo has arrived at the 157-bedroom hotel from the Cadogan London, where he was general manager for five years. He has also worked asgeneral manager at the Baglioni, director of sales and marketing at Grosvenor House and director of business development at the LondonHilton on Park Lane.

ME London will sit alongside the 581-bedroom Melia White House as the second hotel in London for the family-owned Spanish hotel group,Melia Hotels International. It is the fifth hotel to be launched worldwide to be branded under the contemporary, luxury ME banner.

Situated on the Strand, the ME London has been designed by Foster + Partners and will feature two restaurants - including one to be run by a yet-to-be-announced outside operator, two bars, a 360-degree roof-top bar and a screening room.

Gallo, who speaks four languages including Spanish, described ME London as the group's flagship hotel and an exciting new offering for thecapital.

"ME London and the building is firmly rooted in the cultural world - it was formally the Gaiety Theatre and then the first home of the BBC,Marconi House," he said. "Being passionate about photography and the arts, I am looking forward to realising a number of excitingcollaborations to preserve ME London's rich heritage, whilst embracing the future'.

Meliá to open four star Innside Manchester Hotel this year >>

Meliá Hotels International to expand into the UK >>

Sol Meliá becomes Meliá Hotels International >>

By Janet Harmer

Title: Caterer and Hotelkeeper [Online]Date: February 21st 2012!!!!!!!Unique Users: 240,987



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Title: CODE

Date: Spring 2012

Circulation: 6,412

PR Value: £2,397

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Title: CODE

Date: Spring 2012

Circulation: 6,412

PR Value: £2,397



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Title: CODE

Date: Spring 2012

Circulation: 6,412

PR Value: £2,397

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Title: CODE

Date: Spring 2012

Circulation: 6,412

PR Value: £2,397



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Title: Sphere

Date: Spring 2012

Circulation: 70, 235

PR Value: £12, 299

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Title: Sphere

Date: Spring 2012


PR Value: £12, 299



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Title: Sphere

Date: Spring 2012


PR Value: £12, 299

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Title: Sphere

Date: Spring 2012


PR Value: £12, 299



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Title: Meze

Date: March 2012

Circulation: 42,228

PR Value: £2,31

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Title: Meze

Date: March 2012

Circulation: 42,228

PR Value: £2,31

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Title: Country and Town House

Date: March 2012

Circulation: 60,000

PR Value: £1,125

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Title: Country and Town House

Date: March 2012

Circulation: 60,000

PR Value: £1,125

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Title: A Luxury Travel BlogDate: March 7th 2012Monthly Unique Users: 50.000

PR Value: £2,760.00



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Title: The Guardian

Date: March 16th 2012


PR Value: £6,750

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Title: The Guardian



PR Value: £6,750

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Title: The Guardian



PR Value: £6,750

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Title: Stylist

Date: March 21st 2012


PR Value: £68,520

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Title: Stylist

Date: March 21st 2012


PR Value: £68,520

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Title: ES Magazine

Date: 30th March 2012


PR Value: £12,600

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Title: ES Magazine

Date: 30th March 2012


PR Value: £12,600

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ME London asks chefs to submit Masterchef-style video to land commis role

Spanish hotel brand Melia is hoping to find a commis chef for its new ME London hotel by asking potential candidates tosubmit a Masterchef-style video of themselves in which they can demonstrate their passion for food.

A commis chef who wows judges in their video could work in the kitchen for the new restaurantat Melia's ME London hotel

The 173-bedroom hotel, which will open on The Strand this July, has started a majorrecruitment drive for staff with the unusual method of a video CV being used to find one new member of the kitchen team.

To enter the ME.N.U challenge, chefs will need to submit a short video of themselvesexplaining their passion for food by 12 April 2012.

From the submitted entries, eight hopefuls will be chosen to prepare dishes live for a panel of judges that will include ME London's new general manager Fabio Gallo, the hotel's head of HR Robert Dunning, Jon Yanti of recruitment company The One Group and Springboard chief executive Ann Pierce.

Judges will shortlist three candidates who will be invited for an official interview and final skills tests before a winner is chosen. The finalist will not only win a full-time job in the kitchen at ME London but will also be sent to the US to take part in a two-week training programme.

Gallo said: “Core to the ME brand is the notion that each hotel should engage with the unique character of its surrounding city. What better way to ensure that our hotel is infused with a vibe that is truly London than to throw open this opportunity to ambitious and talented locals?”

To enter the ME.N.U challenge and submit a video click here

Title: Big Hospitality (Online)Date: March 29th 2012Unique Users: 69,531



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Title: BA HighlifeDate: April 2012Circulation: 117,258PR Value: £5,126.25

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Title: BA HighlifeDate: April 2012Circulation: 117,258PR Value: £5,126.25

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Title: House & Garden [Hotels by Design]

Date: May 2012


PR Value: £6,688. 88

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Title: House & Garden [Hotels by Design]

Date: May 2012


PR Value: £6,688. 88



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Title: New style

Date: April 2012

Circulation: 20,000

PR Value: £3,750.00

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Title: New style

Date: April 2012

Circulation: 20,000

PR Value: £3,750.00



Title: London Evening StandardDate: 12th April 2012Circulation: 702,022

PR Value: £ 48,195



The hot list: A new wave of hotels hits London

Thanks to two rather big events taking place in London this year, 2012 is definitely the capital's time to shine. While the city is already jam-packed with world-famous hotels, the Diamond Jubilee and the Olympics have sparked a rapid increase in new developments all over the place, from Regent's Street tothe East End. Take a look below to find out more about the newest names in London.

Hotel: The Wellesley, opening November 2012 Where: KnightsbridgeUSP: 1920s art deco meets city sleek decor. Sip on cocktails in the Jazz Bar or light up in The Cigar Room before heading to one of the 36 decadent bedrooms - or perhaps even the Penthouse Suite - for a good night's sleep. We're talking six star luxury here. What's the damage: No word yet but our guess is this Hyde Park Corner location will put it in the pricey bracket.

Hotel: ME London, opening July 2012 Where: The StrandUSP: Designed by Foster + Partners, this contemporary hotel is the latest project from the Spanish hotel group, Melia Hotels International. It's 157 bedrooms will make it a popular stop off for tourists this Summer, but we'll be heading to the rooftop bar for some of the best views of the city. What's the damage: The prices haven't yet been released but we're expecting reasonable rates for a central location.

Title: MyDaily.co.uk Date: 13th April 2012Monthly Unique Users: 750,000



The hotel: Belgraves, now open Where: Belgravia - a stone's throw away from Sloane Square

USP: The Thompson group have recently opened their latest hotel, aimed to be "a second home for guests and glitterati alike" and with its SW1 location,there's a chance you'll bump into some of the most glamorous guests in London. It boasts a chic, sleek style with subtle hints of cosiness (roaring fires,patterned rugs, comfy sofas) and foodies will be happy with the in-house restaurant - Hix Belgravia. What's the damage: King Deluxe Rooms are around £260 a night.

The hotel: The Ampersand, now open Where: South KensingtonUSP: There are 111 bedrooms here, but it has retained a boutique hotel feel with quirky, colourful decor and luxe rooms inspired by the local area - from theRoyal Albert Hall to Chelsea Gardens. Our favourite feature? The cellar-turned-restaurant, Apero, which serves up Mediterranean treats daily. What's the damge: Double rooms start at £125 a night and range up to £245 for a Deluxe Studio.



This summer ME London is set to shake up London’s high-end hotel scene when it opens on The Strand in July overlooking Somerset House. Having taken

over the historic BBC Marconi building, ME will be the UK flagship hotel for the ME by Meliá brand and will be designed by Foster + Partners.

We’re talking 157 rooms and suites plus a luxurious two floor suite that opens onto the roof terrace in the turret of the building. There will be two

restaurants and a bar on the ground floor - including the first British incarnation of Steakhouse concept STK and there’s also a partially-covered rooftop

terrace bar boasting fantastic 180 degree panoramic views of the capital.

Each guest's stay will be orchestrated by a dedicated Aura Experience Manager (AEM). The name of the game, we suspect, is tapping into your inner

psyche so ME knows what you want before you do. And yes that includes securing you the hottest tickets in town and knowing you like a salted caramel

choccie on your pillow.

ME has just finished the first stage in an X-Factor style ME.N.U. challenge for a full time position in the kitchen beginning with a fully-paid two-week

training programme in North America. Contestants submitted a short video of themselves explaining their passion for food. Eight hopefuls will be chosen to

prepare dishes live before a panel of judges. There will also be recruitment events for front-of-house, supervisor and management roles with successful

applicants invited to attend a ME Factor talent day 23-27 April.

Meliá Hotels International was founded in 1956 in Palma de Mallorca and is one of the world’s largest resort hotel chains. There are currently ME Hotels in

Madrid, Barcelona, Cancun, Cabo with and a ME Vienna set to open in 2013.

Launching July

Title: The Handbook [Online] Date: 18th April 2012Monthly Unique Users: 200,000



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Title: The Irish Times [Saturday magazine]Date: 14th April 2012

Circulation: 100, 951PR Value: £4, 177. 00

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Title: Viajeros [Spain]Date: 25th April 2012

Circulation: 45,000PR Value: £ 1,624

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Title: Conde Nast TravellerDate: May 2012

Editorial Value: £5,249Circulation: 80,059



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Title: IT Business Net [Online]Date: 02nd May 2012Monthly Unique Users: 250,000

PR Value: £27,296



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Title: First Coat News [Online]Date: 2nd May 2012

Unique Monthly Users: 750,000



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Title: Hotel Chatter [Online]

Date: 8th May 2012



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Title: Urbanologie [Online]

Date: 10th May 2012

Unique Users per Month:250,000

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THURSDAY MAY 10TH 2012

RECOMMENDED

NEW!DINING!ROOMS

Almost every month it seems that there is a new hotel opening somewhere inLondon with a delectable variety of new dining options.

Opening from the May 28th for reservations is Il Ristorante (at the Bulgari Hotel,

Knightsbridge) with Head Chef Robin Pepin (previously at Alain Ducasse’s Italianrestaurant La Trattoria, Monaco). Expect a menu of contemporary Italian food with

a focus on seasonal, sustainably sourced produce. The sleek silver-themed interior

seeks to evoke the ‘the glamour of the Dolce Vita era’ complete with Bulgari

cutlery.



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Title: Urbanologie [Online]

Date: 10th May 2012

Unique Users per Month:250,000

Across town (on the corner of Aldwych and the Strand) and scheduled to open in

July is the (Foster & Partners designed) ME hotel by Melia (formerly the old BBCMarconi building) featuring the first non-US outpost of New York (‘femalefriendly’) steakhouse STK. There is also a roof top bar and terrace with panoramic

views across London (pictured).

Also opening is the Potting Shed (at the newly refurbished Dorset Square Hotel)

serving up English brasserie style cuisine using (of course) locally sourced and

seasonal produce. The hotel started Tim & Kit Kemp’s successful Firmdalecollection (which now has seven hotels in London and The Crosby Hotel in New

York City). As previously featured the opening of the Caf Royal (part of the The Setcollection) will include the exquisitely restored Grill Room (restaurant) and the

Domino Room and will be opening in time for the London Olympics.

Missing out on the Olympics will be the anticipated opening of the London Edition,

with the refurbishment of the grade ll listed former Berners Hotel in Fitzrovia by IanSchrager and Marriott International. Andre Balazs, the owner of some of most iconic

hotels (The Mercer in New York, Chateau Marmont etc.) is set to also launch a property in London to open next year. Situated on the site of the old fire station on

Chiltern Street (Marylebone) and rumored to include an outpost of the popular (American bistro style) meatpacking district eaterie – The Standard Grill.

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Title: Wallpaper*Date: June issueCirculation: 105, 328

AVE: 19,167



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Title: Wallpaper* [Online]

Date: 10th May 2012

Unique Users per Month: 680,000

PR Value: £159,600

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Date: 10th May 2012


PR Value: £159,600

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Date: 10th May 2012


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Date: 10th May 2012


PR Value: £159,600

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Title: ES MagazineDate: 18th May 2012

PR Value: £50,400Circulation: 695,400



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Title: ES MagazineDate: 18th May 2012

PR Value: £50,400Circulation: 695,400



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Title: London Evening Standard[Online]

Date: 18th May 2012PR Value: £287,000

Unique Monthly Users: 2,200.000



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Title: London Evening Standard[Online]

Date: 18th May 2012PR Value: £287,000

Unique Monthly Users: 2,200.000



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Title: The Times LUXX Date: 20th May 2012


PR Value: £14,625

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PR Value: £14,625



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Title: Telegraph UltratravelDate: Summer 2012

PR Value: £12,807.45Circulation: 576,790



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Title: Telegraph UltratravelDate: Summer 2012




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Title: Food & Travel

Date: June 2012

PR Value: £3,337.50

Circulation: 25,000



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Title: Food & Travel

Date: June 2012

PR Value: £3,337.50

Circulation: 25,000



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Title: InStyleDate: June 2012




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Title: InStyleDate: June 2012




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Title: Sunday Times TravelMagazine

Date: June 2012Editorial Value: £10,425

Circulation: 68,097



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Circulation: 68,097



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Circulation: 68,097



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Title: Dove MagazineDate: June 2012


105DOVE 12104 DOVE 12

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1. Lo skyline londinese dalla terrazza del lussuoso

Me London: l’hotel, sullo Strand, disegnato dallo

studio di Norman Foster, è già stato eletto tra i

dieci migliori nuovi alberghi del mondo.

2. Una sala del Fashion and Textile Museum.

3. Grazie alla ruota panoramica e alla Tate Modern,

il lungo Tamigi è diventato la zona più animata.

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106 107DOVE 12

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1. Bermondsey, un barbiere con

interni da bric a brac.

2. Arredi minimal-chic al

ristorante Zucca, tra gli indirizzi

più affollati del quartiere di

Bermondsey. Nel menu, taglierini

al pesto e ricette italiane. 3.

I piatti light di Mark Jarvis al

Blueprint Café, al primo piano

delDesign Museum. Dalle

vetrate si gode una magnifica

vista dal Canary Wharf fino

all’East End.



Title: Urbanologie Date: 14th June 2012Unique Monthly Users: 3,800



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Title: The Telegraph [Online]Date: 10th June 2012

PR Value: £105,000Unique Monthly Users: 264,000



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Title: ABTA Magazine Date: June 2012

Circulation: 12,799

PR Value: £3,967

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Title: ABTA Magazine Date: June 2012

Circulation: 12,799

PR Value: £3,967



Title: GQ Magazine Date: July 2012Circulation: 125,825

PR Value: £4,325



Thank you.

luchford apm press coverage sept '11-june '12

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