lucrative affiliate marketing secrets revealed

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Lucrative Affiliate MarketingSecrets Revealed

First Edition, May 2015







Table Of Contents

Legal Notices

Living The Dream: Internet Lifestyle Snapshot [Statistical Proof]

Affiliate Marketing Pro's & Con's

The Making Of A Super Affiliate

Seven Super Affiliate Quick Tips

Four Super Affiliate Power Strategies

How To Give Great Affiliation Disclosure

Key Elements Of An Irresistible Traffic Funnel

Top Four Consumer Questions

Sales Funnel Aesthetics

Special Thank You Page Considerations

The Tease Is In The Squeeze

Traffic Funnel Style Example

Landing Page Caveats








Legal Notices

Copyright Notice:

Derivative Work © 2015 OnlineMarketingJedi.com. Some Rights reserved. This document is licensed under a Creative Commons CC BY ND deed.

You are highly encouraged to redistribute this document either freely or commercially; provided that you do not alter, modify, reverse-engineer and/or re-purpose this document in any manner whatsoever.

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The Publisher has striven to be as accurate and complete as possible in the creation of this report. However, this does not warrant or represent at any time that the contents within are completely accurate due to the rapidly changing nature of the Internet:

The Publisher will not be responsible for any losses or damages of any kindincurred by the reader; whether directly or indirectly arising from the use of the information found in this report.

This report is not intended for use as a source of legal, business, accounting or financial advice. Consequently, no guarantees of income are made whatsoever. Reader assumes responsibility for use of information contained herein.

The Publisher reserves the right to make changes without notice at his sole discretion and assumes no responsibility or liability whatsoever on the behalf of the reader of this report. Readers are advised to exercise due diligence and seek professional help when prudent to do so.

Although the information provided herein was accurate at the time of publishing, forward-looking statements are not indicative of past success and past results are not indicative of future success. As with any business opportunity, never risk more than you can comfortably lose.

Simply Stated: This information is for educational and informational research purposes only.



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Living The DreamInternet Lifestyle Snapshot [Statistical Proof]

Rather than waste your time with a bunch of “What is Affiliate Marketing?” blah blah... Let's get right down to the heart of the matter: With serious dedication to craft, $20K-$50K a year as an Affiliate Marketer is completely doable.

Although by no means quick and easy, $150K+ is not certainly out of reach.

How can you verifiy this to be true (in a provably fair manner)? Throughout the 2014 Affiliate Summit, over 1,800 Affiliate Marketers were surveyed on their methods, preferences, and strategies. The results of what they're earning annually is quite exciting, to say the least.

Affiliate Marketer Annual Earnings

12% earn $100K+

8% earn $50K-$100K

4% earn $40K-$50K

5% earn $30K-$40K

6% earn $20K-$30K

46% earn less than $20K

19% prefer not to answer

With interest in Affiliate Marketing growing by ~17% annually (on the average) since 2011, the 2015 Affiliate Summit West (Las Vegas, Nevada) proved to be thelargest affiliate marketing conference to ever take place anywhere in the world.

Moreover, literally dozens of countries from around the globe were represented at the Affiliate Summit West conference. Affiliate marketing is truly becoming a global phenomena. Here's some other fascinating affiliate marketing stats that were unearthed from the 2014 Affiliate Summit survey:

Affiliate Marketer Gender & Age Of Majority

67% male / 33% female.

The majority of Affiliate Marketers (55.2%) are between the ages of 25-44.



http://www.affiliatesummit.com/affiliate-summit-west-2015-the-international-affiliate-marketing-conference/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+AffiliateSummitBlog+(Affiliate+Summit+Blog)

http://affstat.com/

https://en.wikipedia.org/wiki/Affiliate_marketing






The peak age is 25-34 years old (32.8%).

Affiliate Marketers Are Real Learners

Nearly two-thirds of Affiliate Marketers (65.1%) have at least some college,with slightly over two-thirds of those (43.9%) holding a four year bachelor'sdegree.

45.5% of Affiliate Marketers work from home.

54.6% of Affiliate Marketers have kids and 57.7% are married.

Affiliate Marketers Are Real Earners

Over one third (35%) of Affiliate Marketers earn at least $20K+ annually.

Nearly one quarter (24%) of Affiliate Marketers earn at least $40K+ annually.

One out of five (20%) of Affiliate Marketers earn $50K+ annually.

And an impressive 10% of Affiliate Marketers earn $150K+ annually.

Affiliate Marketers Are Web Savvy

When asked what their main methods for driving traffic were, the top three responses were:

SEO (72.4%)

Blogging (50.8%)

And social media (48.5%)

In a nutshell, they are attracted to affiliate marketing because it satisfies the “work done for you” philosophy. However, the true Super Affiliates in training also work on creating their own digital information products; for they know this is a proven path to Financial Freedom.

On that nore, here's the unbiased lowdown on affiliate marketing as a viable means of generating an extra 3-5 figures a month:








Affiliate Marketing Pro's & Con's

Upside:

Let's face it. A product that is well put-together and comes from someone who already has a high degree of credibility makes it a relatively easy sell. It's no wonder why top Internet Marketers still promote affiliate offerings to this very day (while making Serious Bank with their own products)... easy money with minimal effort required.

• Economical: ~$11 for your own domain name (i.e. CheapNames.com, renewed yearly) and less than $10 a month for world-class hosting via HostGator.com, to host your own WordPress-powered blog.

• Flexible: Simply set aside a few hours each week to nurture and grow youronline business.

• Scalable: As your knowledge increases, quickly and easily ramp up your earning potential; whereby finally allowing you to live the lifestyle you've always envisioned for you and your loved ones.

Downside:

While affiliate marketing is certainly easier than attempting a Mike Filsaime or Jeff Walker-style Mega Launch feat... it's no walk in the park either. The simple fact of the matter, is that you do have to proactively promote your site, keep the content fresh and relevant, always over-deliver in real value, and ensure that your affiliate offerings have a deep connection to the targeted niche.

• Honest Effort: You are growing a real business, not merely entertaining some hobby. For example, you need to apply reasonable effort to get the word out about your site. Otherwise, the chances of people even finding your site are slim to none (much closer to none, actually).

• Learning Curve: Promoting your properly-designed Traffic Funnel (aka Sales Funnel) is what ensures a steady affiliate income. For example, you will want to stay abreast on best organic SEO practices, so as to naturally raise your Google search engine ranking positions (SERPs).

The key to becoming a 5-figure a month Super Affiliate is to remain diligent.

Moreover, it always starts and stops with mastering simple yet powerful time-proven Traffic Funnel strategies that attract the right people to your site (i.e. the“ideal customer”). Thusly, you will massively increase your odds of meeting (and exceeding) your ideal monthly profit target. Pure and simple.








The Making Of A Super Affiliate

Super Affiliates are so good at selling other people’s products that product creators compete just to get a Super Affiliate to promote their products.

They’ll offer her special bonuses, exclusive JV partnership opportunities, and maybe even give her higher commissions than everyone else. Understandably so,considering that she could easily pull 500-1000 sales on just the initial product announcement.

Not surprisingly, very few marketers qualify - becoming a Super Affiliate is no easy task. But if you’re up to it, the rewards are well worth the effort:

• Special gifts,

• Exclusive JV offers,

• Higher commissions,

• And invaluable business relationships, just to name a few.

Interestingly, Super Affiliates don’t need any particular technical skill. However, they do need to become an Industry Leader with unwavering persistence, a willingness to network with others, and the wisdom to outsource when it's prudent to do so.

That may sound trite, but it is not. If you plan on becoming a Super Affiliate, you must a keen mindset for administrative work (and the delegating of duties and responsibilities thereof).

In other words, if you want to consistently enjoy 5 figures a month as a Super Affiliate, you simply aren't going to do it alone. You'll need a real team to help create your Traffic Funnels, and you'll need to work well with your team.

Seven Super Affiliate Quick Tips

Industry Leaders who care about their customers are always eager to put popular solutions within their niche to the Ultimate Test (i.e. as the actual end user). They know that every dollar invested in this manner will pay huge dividends in both the short and long run.

Testing products you're potentially interested in promoting also has the added benefit of protecting your good name and reputation from being associated as a scum-sucking bottom feeder (aka “quick-buck chaser”).








With that said, here's seven helpful Super Affiliate Quick Tips to help speed up the learning curve:

Tip #1: Remember, well-executed evergreen content never goes out of style. Use this powerful Timeless Principle to your distinct advantage.

Tip #2: Stay abreast of the information product “Hotties” within your niche (even if your not actively promoting them). This will reveal new nichetrends and opportunities.

Tip #3: Since your content is your equity, make it stellar; because that's what gets shared.

Tip #4: The less you care about your subscribers and potential customers as actual individual humans, the more they (can't help but) feel the same about you.

Tip #5: Since sales are proportional to your genuine concern for your customers, always make your offers submit to your valuable content, and not the other way around.

Tip #6: Proper emotional stimulation via careful use of certain seductive triggers has been proven to seriously enhance reading pleasure and excitement; whereby leading to even higher conversions.

Tip #7: When delicately balancing your content between search engine- friendly and human-friendly, consider the wisdom of Tron: “I fight for the user.”

Four Super Affiliate Power Strategies

Power Strategy #1: The Prospect Pre-Sell Strategy

As an aspiring Super Affiliate in training. you'll quickly discover that your prospects are often quite resistant to Mega Launches due to getting pounded with several similar pitches from multiple lists simultaneously.

What's more, is that until you've built up some serious rapport over time, you're subscribers will typically view you as yet another huckster going for the quick buck. So how can you avoid this? You can start by “priming the pump” very early in a subtle manner.

• Step 1: Email your list members as far ahead of time as possible, and let them know not to buy the product until after you get the chance to honestly review it as the end user. While that certainly doesn’t seem like a








sales pitch, it stealthily sets you up for one.

• Step 2: Once you've actually purchased your copy, you'll then send them a broadcast email letting them know you're in the process of going through it, and to stay tuned for the juicy details (or similar).

• Step 3: After you've made the time to thoroughly digest it, then create a brutally honest Pro's / Con's review of it on your blog. Naturally, this should also include why you sincerely believe it will help solve one or more problems for your subscribers.

• Step 4: Then send them a broadcast email letting them know you've posted your review.

Hot Tip: To make this work like total gangbusters, send out no more than three broadcast emails within a week spaced at least two days apart. Also be sure to include a valuable “thank you for reading” gift link (in each P.S) as you deftly deploy the following Unique Bonus Strategy...

Power Strategy #2: The Unique Bonus Strategy

When climbing the Super Affiliate ranks, you’re literally selling the exact same product as everyone else. As such, you must set yourself apart from all the other Affiliate Marketers. Bluntly, you have to provide the best bonuses for those who purchase through your link. For example, creating a valuable (physical) CD-Rom that helps solve problems within your niche will massively set you apart from your competition. Industry Leader, Kunaki.com makes print-on-demand CD-Roms a breeze. What's more, is that their prices are quite reasonable ($5.40, at the time of this writing, and evenincludes shipping anywhere in the world).

The media is the highest grade in the industry, and they're PayPal-friendly, as well. A nice bonus like this does require a bit of forethought... but it will be so completely different from anything else people used to seeing.

Power Strategy #3: Web Marketing Secret Agent Strategy

Many big-name Internet Marketers also just happen to be Super Affiliates, and their actions speak louder than their words. Use this to your extreme advantage.

Rather than viewing their correspondence through the eyes of a typical end consumer... enter into Web Marketing Secret Agent mode and secretly study Super Affiliates.

Start focusing less on what they say and more on what they do; whereby secretly



http://Kunaki.com/






discovering their revealed preferences.

In other words, aside from the product pitch hoopla (which can still be useful info for gathering intel)... when a particular marketing strategy works well, they will keep using it (or a refinement thereof).

These are the types of pattens to keep an eye out for. Carefully study each of their email sends, blog posts, squeeze pages, sales pages, bonus offers, and any other pertinent web links. Observe what they're doing similarly, as well as what they're doing differently.

For example, do they pre-sell products (and how)? Or do they avoid pre-sales andthen talk about the product several days after the launch? Which ones actually engage their readers, and which ones are merely hard-pitching. Are their email swipes intriguing? What type of bonus package are they offering?

You can glean a wealth of valuable insights from each simply by changing your point of view.

Power Strategy #4: The Long-Game Strategy

Without exception, Super Affiliates almost always have access to a very large, captive audience. Rather than scraping to find customers whenever a new product goes live... they build lists, create forums, and cultivate captive audiences non-stop.

Conversely, less successful Affiliate Marketers often use some variation of “spray and pray” marketing. They’ll throw together a promotional website for some newlaunch and drive traffic to it using pay per click search engine advertisements, solo ads, etc... often times, without even attempting to capture their leads first.

Occasionally, they get lucky with the right offer at the right time. However, they nearly always go broke in the long run; hence why the online marketing failure rate is so high (between 90-95%, depending what statistic you go by).

To make things even more challenging for the novice Affiliate Marketer: Almost without exception, people will purchase a Mega Launch product from a Marketerthey're already comfortable with.

So if you're serious about becoming a Super Affiliate, then become the Voice that's listened to. One highly efficient way to accomplish this, is to deploy a time-proven (modular) Traffic Funnel approach that will consistently attract subscribers and sales on autopilot.








How To Give Great Affiliation Disclosure

Lest I forget to mention this critical piece of information before jumping into the next section... If you conduct any type of affiliate marketing-based business whatsoever through a US-based server, such as:

JV Give-Away events,

Monetizing with affiliate offer reviews,

Receiving free Professional Review products, etc, etc...

Then the SEC and FTC have distinct jurisdictional powers over your affiliate marketing endeavors. It's important to note that this is regardless of where you reside.

Consequently, be sure to properly disclose your affiliate marketing connection clearly, concisely and plainly; in a non-obfuscated and easily-viewable manner.

To put this into perspective, your disclosure must be in obvious proximity (aka “clear and conspicuous”) relative to any affiliate link (aka “triggering item”).

One of the easiest ways to maintain compliance, is to simply post a plainly obvious affiliate earnings mini-disclosure at the very top of any page/post that houses one or more affiliate links.

Your mini-disclosure would then link to your full disclosure page, whereby helping to build trust with your readers (due to the very fact that you are makingit so plainly obvious).

Which brings us to...

Key Elements Of An Irresistible Traffic Funnel

A properly-designed Traffic Funnel can mean the difference of adding another zero to whatever you are currently used to generating online annually.

The most lucrative Traffic Funnels have the following traits in common:

• Are fad-neutral / season-neutral.

• Contain no hype, visual noise, or “click me” distractions.

Address the Top Four Consumer Questions (covered below).



http://www.ftc.gov/policy/federal-register-notices/affiliate-marketing-rule-final-16-cfr-parts-680-and-698

http://www.sec.gov/rules/final/2009/34-60423.pdf






Are benefits-bullet packed, with one very specific (unified) call to action.

Build trust every step of the way, while totally avoiding information overload.

Remember the old saying about “Honey attracts more than vinegar”? The same holds true when creating Traffic Funnels. How so? Selling online is similar to offline dating. Unless you're into “dating” hookers or bar flies... you usually do not start out jumping in bed.

In other words, you have a much greater chance of monetizing your list if you love and nurture your subscribers because you truly care. If you start by buildinga strong trust-based relationship with your subs, they’ll eagerly look forward to hearing from you again and again.

And that’s when you’ll really start seeing your traffic, subscribers, social shares, linkbacks, and profits skyrocket like a bat out of hell. Rather than merely a list ofemail addresses only there to make you money... on the contrary. Serious Bank emerges when you develop a heart-felt relationship with your list and truly help them achieve their goals.

The rewards are breathtakingly splendid, to say the very least. You’ll then have yourself a bonafide cash-crapping Goldmine of Opportunity at your disposal.

Remember your #1 Greatest Asset is a responsive, targeted subscriber list eagerto spend money with you. Get that right, and the rest is biscuits, gravy and apple pie (with ice cream on top).

Top Four Consumer Questions

In order to achieve maximum conversions, the Top Four Consumer Questions must be answered. Below is a short excerpt from “The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less”, by Mark Joyner, to put the importance of this into perspective.

“Question 1: What are you trying to sell me?

Question 2: How much?

Let’s look at these questions in tandem. Put them together, and your buyer is asking, “What is your offer?” Your communication must reassure that ongoing Unspoken Inner Dialogue that you are offering a commodity of acceptable quality for a reasonable price.

Give me five dollars, and I’ll give you a glass of water.

Give me $5,000, and I’ll remove your swollen appendix.








Give me $100, and I’ll (deleted!) . . .

If, at the core of your sales process, your offer is not a good or a fair one, then only fools will buy. And, if you have fooled someone into buying your product, you won’t have that customer for very long.

In the long term, a business built on such a shaky foundation will not last. You can always sucker someone into giving you money, but you can only do it once.

A master — one who knows how to make a quality offer — will wow the customer once, and wow him again and again and again until both buyer and seller have happily prospered.

Such is the way millions and billions are made. Once the offer has been made, there are still two questions that must always be addressed in the prospect’s mind.

Question 3: Why should I believe you?

Indeed, why should someone believe you? This question goes to the core of buyer insecurity. Sometimes, offers can sound fantastic on the surface, but therein lies the problem they sound too good tobe true.

People have to trust that they’re not dealing with a charlatan peddling snake oil before they are willing to hand over their money. An offer only works if it has credibility behind it.

Again, only a fool would hand over money for nothing, and you don’t want a fool for a customer.

Question 4: What’s in it for me? Wait a minute... We just answered the question, “What are you trying to sell me?” Isn’t this the same thing? Not exactly. When people ask, “What’s in it for me?” they are trying tofigure out how they benefit.

People buy products, but what they want are “benefits.” You buy the Bentley, but what’s really in it for youis the prestige that comes with owning one.

You buy the health food, but what’s really in it for you is a better quality of life (and more of it). Most marketers see this as the core question to be answered.

Its importance is obvious — if there is nothing in it for me, why should I waste my time listening to you? This question is so often pondered by marketers that we shorten it to “WIIFM.”

However, to focus on this question alone is folly. If you focus solely on WIIFM, your marketing will seem pitchy and solicitous.”

Although the above excerpt was framed in the context of a Premium Offer, all four of the above questions still apply to Freemium Offers just the same.

Sales Funnel Aesthetics

Without a doubt, the aesthetic appeal of your site can massively turbo-boost your








overall conversions across your entire Traffic Funnel:

Genuine end-user testimonials.

Crisp, clean, non-convoluted layout.

Site owner graphical signature and photo.

Alluring professionally-designed eCover graphics.

A compact main heading/sub heading combo minus the annoyingly hokey-looking red headline.

You'd think the above tips would be plainly obvious. Point of fact: The vast majority of web marking sites I've checked out look like they belong in a circus freak show. So do yourself a favor and strip your sites down to a crisp, clean, easy-on-the-eyes trust-building opportunity.

Deploy all of the above and amaze yourself with the resulting conversion boost. Pure and simple.

Hot Tip: For self-hosted WordPress users, I have found the s2Member plugin absolutely indispensable for creating Traffic Funnels. Amongst numerous other highly desirable capabilities, it can be configured to seamlessly collect leads completely in the background (via MailChi mp).

Granted, it does take a bit of work to initially get everything set up right. But once you've done it as many times as I have, it flows like clockwork; whereby providing a remarkably smooth end user experience.

Special Thank You Page Considerations

Thank You pages should not have any affiliate offer pitch whatsoever (except as noted below). Its sole purpose is to over-deliver real value and build rapport withyour subscriber as the Go-To Girl / Guy within your niche.

It's not so much the “what”, but rather the practical value of the information and resources you're providing for your subscribers. Buyer resistance is rapidly reduced when you are always truly helpful, and never pushy:

• Keep your hard-pitching down to a minimum (i.e. once every seven email sends),

• And always be extremely generous with high quality no-strings shares each and every mailing.



http://mailchimp.com/

http://mailchimp.com/

http://wordpress.org/plugins/s2member/






Hot Tip: Let's say that you found a really excellent Love & Romance niche product that you felt was worthy of promoting. To instantly discover a treasure trove of freely available goodies, I'd go to Google and type in the following two searches verbatim (with quotation marks)...

“love tips” filetype:pdf

“romance tips” filetype:pdf

Just those two searches alone will produce many dozens of freely available L&R tips PDFs. I'd then select the direct links to the very best dozen or so, and create a highly-focused “mini resource directory” right under the main Freemium Offer download link.

Naturally, each resource would have a brief couple-sentence explainer on why it's being recommended.

Now you might have to experiment a bit with different keyword combos (for the best resources), but this has always worked without fail for every niche I've donethis with. In some cases, it's produced some pretty amazing results.

At the very bottom of your value-packed Thank You page, you'd have a discreet teaser linked to your no-holds-barred brutally honest affiliate offer review page on whatever you're genuinely excited about.

Now, for this to really work like gangbusters - the affiliate offering must perfectlyresonate with your free offer. And on that note, most so-called “reviews” are snake-oily and do not actually help the end consumer. So dare to be different.

In other words, write real reviews that openly discuss the draw-backs AND extol the virtues of the reviewed product or service. Your customers will admire your honesty, and your wallet will prove their loyalty.

Before you start building your own highly profitable Traffic Funnels:

• Have a clear picture of a specific problem your ideal subscriber is facing.

• Have a clear picture of what your typical web visitor is going to experiencewhen they land on your site (i.e. your “Funnel flow”).

• Strongly consider the real value of your offers (which is not to be confused with 'perceived value').

Going about it this way helps to ensure maximum receptivity and minimum unsubscribes.








The Tease Is In The Squeeze

First of all, a brief explanation of what a squeeze page is and how it works is in order. In the purest sense, a squeeze page is a highly optimized and focused leadgenerator catering to a specific niche; the public-facing top (aka “mouth”) of a highly profitable Traffic Funnel.

The very best converting squeeze pages are the ones that never attempt to be “all things to everyone”: They excel at catering to one specific niche's problems and concerns.

Think of your squeeze page as your rapport-building mini “solutions provider” that never sleeps and is willing to tirelessly serve your niche aficionados 24/7 (yep, even on Holidays).

For example, your visitor lands on your site, and sees your invitation to a...

Free download,

Free subscription,

Free trial / sample,

Or some combination thereof.

Done right, your visitor is practically salivating to get in on the action. And unless you have a REALLY damn good reason for doing so, your squeeze page should never, ever ask fer more personally identifiable info than just an email address (and at the very most, maybe their first name).

Numerous marketing studies over the years have shown that opt-in rates are directly related to the amount of information being collected. When split-tested, just an email address and nothing else generated the highest response.

Opt-in conversions were discovered to rapidly decline on opt-in form split tests requesting more than just an email and first name.

Now after your visitor submits their details, your autoresponder then automatically sends them an email with an opt in verification link. Right after clicking on the verification link, they are either:

Automatically sent a second email containing the access link,

Or instantly able to access whatever the promised goodies are (depending on how you set your Traffic Funnel up).








Although there's a wide variety of different squeeze page strategies, that's the overall gist of a basic squeeze page.

However, it's the different Traffic Funnel styles that open up exciting venues of opportunity for you to get creative. Let us now explore several intriguing Traffic Funnel tips, strategies, and characteristics.

Traffic Funnel Style Example

The following Traffic Funnel style example consists of a highly compelling opt-in offer and a download page containing the access link(s) to the goodies promised; with a precisely-matched premium offer presented to the viewer.

Except in this case, this good ol' fashioned Traditional Sales Funnel has been optimized for Affiliate Marketers with a couple of innovative twists:

Your Thank You Page: Right below your “Thanks for subscribing!” spiel (and ofcourse, the download links to that which was promised), start a new paragraph with something like...

“Hi, my name is {name}, and just so you know, I'm a practical, no-nonsense kind of {guy/girl} who accurately reports both strengths and weaknesses of the products I review. In other words, I am an actual end user of the products and service that I recommend.

You might find the following candid review I did on {insert product here} a real eye-opener. If nothing else, my unbiased reporting on {insert product here} will definitely come in handy for knowing the pro's and con's. Enjoy!”

Proceed to do exactly that... A detailed honest review with an investigative journalism feel to it. Hold absolutely nothing back: what you loved about it, what you weren't so thrilled about, how it could stand to be improved, any real positive results you experienced with said product, etc.

You'll be pleasantly astounded at how fast this can build rapport with your subscribers, while at the same time conveniently lowering buyer resistance.

The key to making this approach work like gangbusters is to be 100% honest and sincere with your reviews.

However, the absolute worst way to go about it, is to force your new subscriber to endure a mile-long sales page BEFORE getting access to that which was promised. It's rude, pushy and creates dissonance between you and your new sub (i.e. pushing them to quickly and easily opting out). Bad Juju.








Attribution: Image courtesy of DigitalMarketer.com

Landing Page Caveats

Understandably, most current Internet Marketers have no real grasp of how to create a landing page that impressively converts. Instead, they create a putrid “Mulligan's Stew” of sorts by merely throwing together elements that they hope will work (i.e. the proverbial “spray and pray” method).



http://www.digitalmarketer.com/






For example, many Marketers are still under the illusion that “broader is better”... Simply not so. Or how about the Marketer who exercised due diligence in their market research, keyword research, and even assembled a truly excellent package on offer...

However, their landing page copy is over-hyped, or all the way on the other end of the spectrum... it reads like an obituary. Or even worse yet, it has a seizure-inducing amount of noise and confusion going on.

Simply communicate the exact positive experience (and benefits) they will derivefrom one very specific call to action, with bare minimal distractions. Everything else is merely reader repellent. Always strive to ditch the noise and confusion.

Essentially, a highly lucrative Traffic Funnel is a delicate balance between 1) ditching the hype, 2) retaining all of the excitement, and 3) inspiring your visitors to actually envision the desirable experience you're offering them (vs. merely clubbing them over the head with a bunch of features and benefits).

The following questions to ask yourself stem from my overall observations of (literally) several hundred online marketing-related sites. You would be Very Wise to carefully evaluate each in the most brutally candid manner possible, as they relate to your own sites.

Put yourself in the viewpoint of a complete stranger who is visiting your site for the very first time. Be your worst possible critic. Ever. Now proceed to take copious notes on improving your Traffic Funnel:

Does your site display any sub-par “pancake makeup job” content?

Does your site use an annoying color scheme or theme, or cause too many distractions via unnecessary crap (i.e. too many banners, videos, and other assorted “click me” chaos)?

Does your Traffic Funnel design cause your visitors unnecessary confusion or anxiety (i.e. no clear and concise call to action from the customer's pointof view)?

Does your site clearly cater to a specific microniche audience’s concerns (or does your site fail to make a deep connection with your readers)?

Do you actually come off as someone who is truly there to help solve your reader's difficulties?

Does your site exude real leadership?








Ironing out these 'wrinkles' will massively amplify whatever typical conversionsyou're used to. You simply have no idea how much so.

For even more online marketing awesomeness, more often:









http://gerald-pilcher.com