luigi bormioli - sherpa marketing · sherpa was able to drive millions of impressions for a...
TRANSCRIPT
LUIGI BORMIOLI LEVERAGING DIGITAL MEDIA FOR A CONSUMER BRAND
Luigi Bormioli is an established Italian
glassware brand that has existed for
over 60 years. As part of the brand’s
long-range plan, Sherpa was engaged to
ensure Luigi Bormioli remained a healthy,
sustainable organization, one positioned
for future growth and expansion.
To help achieve these long-term goals
and embrace a changing demographics
media consumption habits, Sherpa
Marketing successfully expanded
Luigi Bormioli’s digital footprint.
BACKGROUND
When it comes to dinning and
entertaining, Luigi Bormioli has a variety
of great products that they wanted
to showcase. Sherpa was tasked with
creating a viable and vibrant online
presence that would ultimately lead to
ecommerce sales and augments Luigi’s
traditional retail channels. Sherpa came
up with a befitting tag line “a glass for
every occasion” to capture Luigi’s unique
collection of glassware and demonstrates
that one of the constants at special
occasions is glassware. Luigi needed
to boost its small social media presence,
set a content strategy and learn
how to amplify it.
CHALLENGE
On this campaign, Sherpa started with
a profile of every product category and
sub-category, while also considering
seasonality, offline marketing, strategic
and revenue goals. Sherpa aimed to
increase impressions that will ultimately
lead to conversions, using tactics that are
proven to deliver exceptional ROI.
Using pay-per-click advertising on
Google AdWords and Bing ads, Sherpa
established baseline metrics on which the
success of the campaign was hinged.
A roll-out of a content strategy was also
established for the social media platforms
which appealed to Luigi Bormioli’s target
market-they were not just spectators
but actively creating and engaging with
content on the chosen platforms.
STRATEGY
Sherpa was able to drive millions of
impressions for a fraction of the cost
of traditional media using social media
platforms and pay-per-click advertising.
Through these intentional efforts, Sherpa
helped established brand identity on
social media, increased website traffic
& revenue. The idea was for Luigi
Bormioli to be smarter and more agile
than competitors who are relying on
traditional, slow and expensive media.
The results were phenomenal. We
reviewed growth on their social media
comparing January 2015 to July 2015.
We saw the following increase on all
their channels:
RESULTS
% CHANGEJULY 2015SEPTEMBER 2014SOCIAL MEDIA PLATFORM
664
14
1,883
25
33
1,657
298
114
183%
11735%
1092%
245%
% CHANGEAPRIL 2013 – MAY 2014DATE RANGE
N/A 2,910,749 N/AIMPRESSIONS
SESSIONS
JUNE 2014 – JULY 2015
97,189 145,484 50%
USERS 77,035 112,873 47%
PAGE VIEWS 521,891 1,062,010 103%
PAGE/SESSION 5.37 7.30 36%
SALES $2,497 $51,503 1963%
Digital marketing can be one of a
brands biggest investment. The key is to
consistently test and learn as a company
decides to take the plunge to becoming
digitally savvy. Sherpa marketing is able
to help businesses of every size leverage
digital marketing tools by maximizing
their social media footprint and
leveraging web technologies whilst
providing measureable results.
SUMMARY
contact us
204.219.8838 519.576.0895 sherpamarketing.ca
205-530 kenaston blvd winnipeg, manitoba
645 westmount Rd. e., suite 17kitcheneR, ontaRio
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