TITLE SLIDE

NAME: Luke Stones-Whitehead

COURSE: AS MEDIA

Explain The Project

The project was to Use DTP and programs such as Photoshop to use as image manipulation. We also needed to produce the front page of a magazine for a school/college magazine, we needed a photograph of a student in medium close-up which would be laid over text and a mast head this was done so we could produce our intelligence in the various programs.

Main task: the front page, contents and double page spread of a music magazine.

You will be assessed on 3 aspects of the work done.

Research and planning 20 marksProduction 60 marksEvaluation 20 marks

Audience Research

This is the questionnaire that I'm going to be handing out to the public, with the results it would give me a good idea on the genre and audience I should aim at.

What is your gender?Male Female

If you read a magazine what would you choose?Q Vibe FHM Respect

What would you like to see in a magazine?Sport Music Fashion Art

What features/Events would you like to see in the magazine?Pictures CV Help Other

How Many magazines do you read a month?1-3 3-5 none more

Audience Profile

Who is your audience?From my research, I have found that my audience are mainly male with the age ranging from 13-16 with these results it would help me aim at a specific audience. For example the articles that are going to be made, need to be stressed and looked at with deep concern on whether they are going to be a younger or older audience.

What are their interests?From the research that was done, I see that they into clothes and fashion, but are also a passionate music lover. They are people who like to buy the magazine 4-5 times a week the age group shows that they go to school/college.

What magazine do they buy?Magazines, that they would buy are usually passionate magazines, for example Indie/Q clean and fashion based. Because they are a younger audience its expected to not have a huge response on magazines such as VIBE.

Mast headThe masthead is put at the top of the page so it can give the audience an image, Its also in a red/pink colour as it represents Harris academy Greenwich I wanted it to standout and have a point on the page.

StraplinesThe strap lines engages as it relates to that particular audience with the reader and can tell the type of articles that would be put into this it also may draw the in with the different catchy puns or different sentence breakers.

Centre ImageThis image goes on the page and takes the main focus, So its got to be a good photograph or a in-depth second enigma Photo, For example the pose.

PublicationThis can show the reader the dateOr price or some information about the magazine

Contents Mock UpTitleI would put the title of the magazine here and make sure that I can make it bold and stand out to the audience.

Edition

FeaturesThe list of features would be shown here for example the articles that has been chosen.

Images

My main image would go here I want to make sure that It’s aengagement with the audience and also has some significance with articlesAdvert

Contact DetailsHere would go the website and also the web links This can mean that the audience can contact the magazine creators

SF Magazine

Mast headI have chosen this masthead to be a bold to make sure that it can stand out, I have also make sure that it covers the top of the page to make it more pushed forward at the audience and stand out.

StraplineI have chosen a bold and simple colour for the strapline this is to make the magazine seem more professional and just clean.

Centre ImageI had chosen this centre image because it’s a straight pose and also creates mystery which is wanted. Its also a clean and I added a glow to make it stand out to the audience more.

PublicationThis shows the reader information on price and other things that they can gather and use for there magazine.

Comparison Of Images

AFTER

BEFORE

For this image It was taken with a HD camera and then exported onto the computer from there I used photoshop to add variables for example brightness rates and some of the out glow effects, I used shadows and also render settings to edit this image. The glow was used to make his shoulders and head more bright This was good because It made the image stand out more. I also used the shadow tool to reverse the shadow on his body this then made from the chest below stand out a lot more.

Music Magazine

Target Audience

This is my questionnaire that I am going to be handing out to males of the age of 16-25. the questions that I have chosen to ask will give me the chance to create the magazine and find the

target audience.

How old are you?

16-18 19-21 21+

Are you working?

Yes No

How do you buy a magazine?

Shops Online Other

What genre of music do you listen to?

Pop RnB Indie Metal/Rock Other

Have you been to a festival?

Yes No

Would you like to go to a festival?

Yes No

Audience Results

These was used to make sure that they can get the target audience All of the data below then helped with making sue which audience I could aim at. Getting these results was got through handed out surveys and a total of 63 people done them. I got the data back and then had to put them into percentages on the results that was given to me from the results I could then figure out which was the most popular genre. I could have done better next time if I asked why they had chosen these and what they may have taken for their second choice as it made it bias.

62% 16-18 18% 19-21 20% 20+

36% Working 64% Not working

26% Shops 32% Online 42% Other

10% Pop 22% RnB 8% Indie 12% Metal/rock 48% Other

41% Festival 59% Have not

62% Would like to 38% Would not

Audience Profile:Who is your target Audience:My magazine is for the pop and the more hipster side, this is they are going to be from the age range of 13-19 which is the educational level for students. They are going to more of a interest in music “Passionate” and they are going to like festivals, This is from the results that I have gathered.

What are their Interests:Their interests are going to be more of a outdoors and someone that lives on bands and has a interest in the different types of music. They may be into festivals and having the fact that they can be out there listening to the music. They are more of a group that would be into fashion.

What Magazines do they buy:My target audience is going to focus on buying the magazines such as Q and vibe more of the Pop and the types that they can then buy more fashion magazines and things that they can focus on for example they may be someone who then can have the fact that they can buy others “Respect”

How else could you classify them?A more fashion and live life to the fullest, they are a group that cares about things they may want to do. This can be from passion in music and making sure that they can then keep up to date with the new songs. “Hipsters” Is the only word that can describe them.

How will you find this information out?This information would be found out, when I hand out the survey and they can then be the ones who sign it. I would add the results together and find out what it really is. This could come from them giving me a answer for the question and then me getting the data and add it to a pie chart and work out the data. I can easily find the audience type through that method.

Target Audience

From my research I have a understanding that the target audience that I have researched are going to be 20-25 males. That listen to Pop and other types of music magazines that have got beat. Some of their favoured magazines that they may read, are the following. Q,VIBE , Respect They enjoy being a passionate reader and going to festivals to listen to music. I am going to base the magazine around this particular audience.

Below Are some image's that may relate to the audience that in particular read the music magazine.

Audience Board

Target Audience Research

The audience type when looking at Vibe’s magazine you would find that they may be something along the lines of more males then females 55% of males read, and only 45% of females read. The audience age groups that are more likely to read, this magazine was 18-34 year olds at a high percentage (67%) and with 21+ 87% this means the main age range is from 18+. The education type for this magazine, is 55% in college. Vibe magazine, is aimed at a multi-cultural audience because it has something for everyone. They are going beyond music and going for people that like different things such as fashion and the outstanding response from younger audiences, they want trendsetting audience types.

Target Audience Research Q

They are a younger audience, into more of the band and the pop music scene. They are found to be passionate music listeners. They have got more male readers then there is female readers on the magazine type females 55% of males read, and only 45% of females read. The audience that reads is more of a middle classed and a middle aged audience. They are going beyond music and going for people that like different things such as fashion and the outstanding response from younger audiences, they want trendsetting audience types. They want to try and set a new impression.

Target Audience Research Respect

The audience type for this magazine, is completely different to the other two, as this is for a more of a older aged and a more lower classed audience, This is not made for those that then can have a passion for music “Going to concerts” this results in people from a more of a suburb group/cultural class. For respect you would find they may live in a older and not as wealthy of a area.

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sMast Head:The mast head Is at the top of the page because, when they are shown on the top shelf someone can easily see the magazine.

Strap line:The strap line is there to show a story/quote and showing what the magazine facial expression is about.

Price/Publication:Shows the price of the magazine and the date this is good for the months issue and also for the person that is going to be buying it.

Main image:The main image, is one of the main things on a magazine because it can then be shown to show the magazines out look. For example the stars on it.

Splash:The splash is anchoring the image, giving it the extra edge for what the magazine is about.

Mast Head:The mast head in this particular magazine is a sharp and vibrant look. For example it has got a red border which then can help stand out. Its then behind the models head, because he is the main image within this magazine.Image:The image that is used, is strong and cantered. The image may be portraying he's very big and stands out, he's looking a the camera which then shows that he's is indirect with the audience reading.Colours:The colours that has been chosen for this may have been something that can then be bland and almost one set of colours dark and evil which can then stand out as his persona. “Bland”Font:The fonts that was used, was a one choice font. They are all the same fonts almost like the colours which are bland and the same,Splash:The splash that is located within the bottom left, you would find that they are there to make sure that the audience can then see the model for the paper, and the article of which its going to be based on.Image Representation:

Music Magazine Cover Analysis

Music Magazine Cover Comparison

See next page for analysis

When looking at both reader audiences, for the two different types of magazines you may find that they both aim at two different kinds of audiences. For example when looking at the audience (Readers) of Vibe you would see that they may not like to read a calm atmosphere where as looking at the melody music, they may not be completely sorrow to listening to such music as rap and a genre of its type. When comparing the age gap you have got to know that the type of audience that may be looked at (Melody) would be older because its aimed at a older audience in the music type. The magazine (Melody Maker) is therefore bought to a older audience (Age range) Looking at the hip hop magazine its aimed to a huge range of ages.

When looking at the masthead for both magazines you would see that the mastheads are completely different. For example the masthead in the melody magazine would be shown to see as a out of the way more a pushed back. But then looking at the hip hop magazine (Vibe) you would see that its more in the centre of the page and pushed forwards. This can then create the effect and the evidential hip hop magazine style. The melody maker masthead is more pushed to the back, because its not something that they feel needs to be seen and standing out so that the reader can see. It’s there to make sure that they know, with the visual effect on the wavy lines and the out frown red and white can then attract the audience to read and know the type of magazine.

The centre image of the hip hop magazine is presented and pushed forward. Almost giving the visual effect to the audience on knowing the magazine. The way the image is positioned is vital for a magazine such as vibe, as this can then be showing the audience the magazine type. For example when looking and comparing the melody magazine to vibe you would see the difference in positioning of the camera. When looking at the hip hop you would see that he has been centered and kept in the middle which then can show his attitude. Almost setup for the magazine. But looking at the melody maker you would see that he was not positioned almost unplanned and was taken on a camera and added to the background for the paper.

There is only one supporting image when looking at the melody maker magazine. For example the bottom they have got many bands that can then be there to show and create the visual effect of attracting the audience to read the magazine. For example if someone is to like a band they may recognise the magazine and can help support the magazines audience (Intake) this can also give the reader, the right help to understand the bands and the other things that they may notice withthe magazine. But looking at vibe they use not supporting images which then can lead to no help on the user.

When looking at the straplines on both of the magazines, you would find that Hip hop magazine uses a more vibrant and exiled version of a strapline where it can then be put forward as a rhetorical question. “Is that Chris brown” This can then mislead the audience to keep on reading, this can be used to advertise articles or even extend the front page thoughts. Whereas looking at the Melody maker they leave the audience with real facts that can then be said to describing and explain the band that is going to be advertised insight. This can then be used for ‘dressing’ up the cover. For example having a wellknown melody band on the front cover could then lead to them wanting and them buying the magazine to read about the article this is the “Reader effect”

Within the magazine vibe you would find that Chris brown is looking straight at the camera which can then give the effect that he's is almost looking at the reader, the person who is going to be buying the magazine. But when looking at the other magazine “Melody makers” you would find that they are then going to be in a different stance of effect. So looking at the two magazine you find the melody makers are there which then the audition and positioning of the eyes (Looking) shows that they are then in different possessions. For example one of these could be the fact that the front two are looking direct into the audience, and the one at the back is looking away from the audience, which then can give him the more authority.When looking at the magazine cover vibe you would find that its more of a serious and extended cultural view. It shows him asmeaning business and more of a stronger outlook on the overall view. For example the mise en scene, this was chosen for the fact its strong shows the cultural factor, and also shows the attitude that he has got. The chains the hat and the facial expression which then represents the good and bad factors about him. But when looking at the representation of melody maker you would find that they are going to be shown as a more calm and melody.

The barcode is located within the bottom left this then allows the user to have a more clean and easier way of allocating where the actual price and the scan maybe. Most magazines do this to follow the guide line that was set, and also to make sure that they can easily allocate other information on the page. For both magazines the choosing of where the barcode and the actual price was shown is very wise, this is because it’s more out of the way easier to find and they can then use the other space and anything else that they may choose to go on the page in the right places.

When looking at the props that have been used within the magazine cover you will find that they have used props that can then find and describe the magazine into further depth. For example looking at the props that have been used within the magazine “Vibe” you would find that they are then further more described as a more stylish and strong out put. Examples of this would be the chains that has been used and the lighting where he is standing (Lighting). But when you are to look at the magazine melody makers, I find that they use less light and have a more unprofessional picture. For example they are used, to show the natural effect of melody magazine. The main picture and frame (Melody Stereotyped) ‘Retro and relaxed.

For example when looking at the magazine covers you would find that they are going to be shown as the strapline the images are more indicated and pressured by the masthead. The example of this would be “Feeder (Melody makers)” This is shown to give courage to the band that is shown on the front cover. Feeder is the bands name which is going to be the centred image for the melody makers. Vibe is showing the model in the front cover and leaving the strapline to describe and show the effect, example of this would be the fact that the strap line leads of with “Is that Chris brown” which the person who is going to be modelling the whole thing on the front page of the paper is actually Chris brown.

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Mast Head:The mast head Is at the top of the page because, when they are shown on the top shelf someone can easily see the magazine.

Strap line:The strap line is there to show a story/quote and showing what the magazine facial expression is about.

Price/Publication:Shows the price of the magazine and the date this is good for the months issue and also for the person that is going to be buying it.

Main image:The main image, is one of the main things on a magazine because it can then be shown to show the magazines out look. For example the stars on it. This a good for the magazine because she is taking up more then half the magazine cover.

Puff:This is a very good example, for a magazine with a puff, they have got 300th issue. It can then contrast the magazine cover and is outlined. For example they have got different contrasts.

Mast Head:The mast head Is at the top of the page because, when they are shown on the top shelf someone can easily see the magazine.

Strap line:The strap line is there to show a story/quote and showing what the magazine facial expression is about.Price/Publication:

Shows the price of the magazine and the date this is good for the months issue and also for the person that is going to be buying it.

Main image:The main image, is one of the main things on a magazine because it can then be shown to show the magazines out look. For example the stars on it. This a good for the magazine because she is taking up more then half the magazine cover.

Puff:This is a very good example, for a magazine with a puff, they have got 300th issue. It can then contrast the magazine cover and is outlined. For example they have got different contrasts.

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Mast Head

Strapline

Strap LineImage

Main Article

Anchor/QuoteBarcode

Masthead: I have chosen for the mast head to go to the top of the page, because its showing the audience the name of the magazine.

Image:I have chosen to centre the image as it then takes the audiences focus on the image and allowing them to have the main focus.

Strapline:The strap lines would be wrapped on the image making sure that its out of the way but can still allow the image to get its focus.

Publication: The barcode and the price is located in the bottom, this is to make sure that the audience can easily see this visible but its not to far in the way.

Main Article:The main article is going to be located on the bottom, which is below the image again not in the way or overlaying the image making sure that it gets the focus.

Music Magazine Covers Mock-Up

They may have put the image thee with the bullets on the sophisticated lines of content, this would be because they can then go on and have the main articles and the music shown. For example the bullets are on the lines of the exclusive bands. The fonts that has been used for the “Q Contents” Uses specific sans to make sure that some of the text can then stand out more and makes it a more of a incognito look.

The bottom image with Wayne Rooney was chosen to be at a slant because its got nothing to do with actual music. Its just a article on him. This was done like so to conceal the clean and easy feel to the contents (Showing its nothing to do with Q Magazine.The background that was chosen for the image was a clean and following the standard that they use for their magazines.

Each of the main article are underlined with the bullet, and they also have their own description to each of the articles (Used to draw the user in further)

Contents Page Analysis

The background that is contrasted within the magazine, is that it contrasts the other features on the magazine contents. One of these is that they have got the white colour texts and the vibrant yellow for the page numbers.Another thing that should be noted is the positioning of the image tat was used within the magazine for example it was positioned just like the other content pages they make “In a clean left aligned” This then can make sure that they can then see a clean look.

The text/Features that has been shown is showing the page numbers and showing it into more detail for example this shows the page number in the colour yellow. Which then corresponds with the background. They have also got the white text colours that can then expand and contrast to the background.

The features and the navigation is all allocated nicely and shown on the left which its put into place with a perfect alignment this being said it makes it more clean and easier viable to the audience.

The vibe logo is done in a bar code shape this then can be used too make sure that it can be seen to be a more viable and seen option for the magazine.

Contents Page Analysis

Contents Page Mock-Up

AA

This Months Issue

Editors Box

Features

Main Image Articles

Articles:The articles are going to be added, here and the page numbers with the content that may be in for example adding a small information brief to contents.

Editors Box:I will have the editors box with the names and the people that have made it. I will also add 1 supporting image in the top, to make sure that they can easily see.

Main Image:The main image that I will be importing would be centred, and made sure that I can easily have the focus on that. It can also make a better contrast to the contents page.

Features:I will have heading and also brief information on page numbers and the most important articles that people should go and see.

Feature TitleThe letters of the title are a news paper look, which then can show she's on a news interview/Interview.

ColumnsThe columns are then shown and produced down wards, this makes it clean and does not clutter the page with information, it easily breaks up information and the interview.

ArticlesThe first letter of the articles is

produced as a big “I” as a dominance and showing she is being interviewed “I did this” its also spaced out with the white background in the contrast that can then be shown so they can then have the fact its easier to read the interview

Sub HeadingExplains her persona and also shows who she is in the paragraph. This also corresponds and is presented in a news paper article feel. For example and main sub heading.

Columns:The columns are split with 2 differentSubtracts, this is used to have the readerRead it easier. They have got The text all together and stuck inOne place that they can read.This is typical of Q to do to make Sure that they can then followThe overall clean and sophisticatedLook.

Articles:They are a spread and easier flowedFor example when they start a A important article or question theyProfound using big letters to showThe scene and the mood withinThe interview its used to show Assumptions that people may have Used.

Feature Title:The Title of this is corresponding with the image. For example they use “The most exciting people in music”This is just showing him as the most exciting person in the music industry that they are going to To be interviewing someone big.

White Space:They use very little white space, But they use this to split the articleUp from the rest of the text, to Make sure that its not cluttered And all in one place, this is theTypical look that most magazinesGo for the text, and then the Little use of white space to break Up the text.

Main image:The main image is contrasted withThe colour of the interview, For Example its showing the mood.The red on one side of the face is Following the magazines red and White. He takes up half of the pageBecause they wanted the focus onhim.

Masthead AnalysisThe mast head for the Q magazine is a more and vibrant look, this is because its clean and stays to the audience profile. This is also a very nice and easy way to show the magazine with the contrast with the Red and the white background.

Vibe has got a easy looking masthead, this is not there to show off and stand out. It follows the same feel and uses the font/text wise. For example this looks sharp and stand out, for the audience that’s what the whole magazine is about “Sharp” It’s a very clean and easy magazine masthead that was used.

Respect magazine masthead choose vibrant red colours to stand out and be sharp. The full stop at the end makes it more of a strong text, this is something that can then stand out the audience, and then get the eye.

The writing for the XXL is a bold and stronger linking text. Its also in a white writing format which can then contrast with the background. This a very strong contrast with them having red then the white text to go with the background overall look and show the image with what its supposed to be and stand out.

NME the magazine went for a complete overall different look, they have got borders around the text which then makes it more bold and a stronger text, they have also got the red white and black, this makes the text stand out more, the other “Sub Sequential part” Under the masthead “New musical Express” this is showing the audience what the magazine is about and what the magazine name is. This is a example of a acronym, they have shortened the word to go with the audience and show them the musical magazine.

Masthead Planning

Credential VibesCredential Vibe

I want to make the magazine mast head clean like Q or GQ they both have clean and easily read and huge fan bases. I want to make sure that the magazine looks as clean as possible and having this font does not have sharp edges or look bad in fact it looks good and also it’s a clean piece of work. Which is what I'm aiming for.Having this text makes the magazine look professional also and makes it stand out.

Masthead Planning

CREDENTIAL VIBES - Accord Heavy SF CREDENTIAL VIBES - Myriad ProCREDENTIAL VIBES - Adobe Gothic Std BCREDENTIAL VIBES - AharoniCREDENTIAL VIBES - Bauhaus 93I like these fonts as they are clean and they can have something to do with the work and the clean look that I am going to go for in the end it can then help out with making sure that the magazine actually looks clean and overall they have got the clean out look they all remind me of Q and also GQ which are the magazines that I want mine to eventually look like.

Masthead ChangesTowards the final piece of the work I changed, the mastheads name to ‘PURITY’ I thought this was a good

changed because Purity had a much better and meaningful name. It was also a more engaging name with the audience that it was going for. I also think this overall made the page look cleaner as it was a short masthead instead of a big long text.

Strapline AnalysisStrapline

The straplines aligned to the left of the page are in a column and highlighted with the

colours red and white to match the ‘Q’ logo. There is a list of bands

to attract fans and readers.

Main strapline

This is at the top of the page over the artist, its bold so

that it stands out its over Florence and in

bold so that its quoted and aimed

at the artist so people know its to do with the artist.

PuffThis feature here is part of the puff this

can include information that’s

not in the straplines for example this has Zane Lowe which is

a featured topic/section of the

magazine.

StraplineThe strapline is aligned left of the page so that

the main image can then stand out and

have a part of the page where it can be seen.

All vibe magazines aline there straplines left as it

makes it cleaner.

Main straplineThe main strapline is at

the main strapline is near himself this is to

make it stand out more. For example where they

have got the person beside you can see

young Jeezy that is the person who has the central image that Is

shown.

StraplineThe strapline is aligned left of the page so that

the main image can then stand out and

have a part of the page where it can be seen.

All vibe magazines aline there straplines left as it

makes it cleaner.

Strapline Planning

SLUMS TO RICHESI want this to be my main strapline as it says something about the centre image, I want my centre image to similar to the actual pose of the centre image this can help when im going to be adding it beside this would

that is seen and I will make sure that I add effects to give it a more clean and standout to the audience. I that I can keep it bold and have it Myriad pro as it’s the text that I'm going to use to follow through with

splash mast head. In a colour red but with less shades so its faint as Its going to be the theme through out

GREAT MUSIC HUGE SPIKE IN FAN BASEI want ot use this for my second strapline as this would be aligned to the right of the page on the right of

sure that I can make it clean and add some effects to the text to help make the centre image standout and close to the face. I want this to stay in the current color scheme and also the font theme which is Myriads

through including the contents and also the cover of the magazine. But I want to change the colour slightly Red and blue is the colour scheme that that was chosen so I have chosen to do this so that there is not just

and I can have various colours and also make the magazine look professional.

Strapline Analysis

THE PRINCE OF MUSIC GENREI want this to be another strap line but going back to the red out look so that it’s a split between both I want

can put this on the left so that its corresponding colours going down one side, this would also make the more clean then it currently did. Because the colour scheme would stay the same and also it would not make

its been taken out and just thrown down. This would make it so much cleaner and make the actual page The prince of music genre is just a pun and a name for someone who is dominant over music and has

strap line in my opinion to choose.

NEVER STOOD A CHANCEI would like to make this one of my main straplines in the fact that its corresponding what happened, this attention to why he got here. I want to put this on the left and make sure that It stood out. I want to make pro which following the current theme and also make it blue and red with a sub strapline this would then

semi main strapline but is not intended to. It would follow the left align to make sure that it looks clean and

Representation through Images

I got these images of Robert Pattison from GQ cover which gave me the inspiration of using the pose and actually recreating something that looks the same in a clean and professional look. It also went with the genre for the music magazine although it wasn’t a music magazine he stared in.

Images

Direct mode of address

He's staring straight at the screen meaning that he's engaging with the audience he's looking at you with a strong posture its vital for a model to do this

OutfitThe outfit is a suit it fits the type of magazine, calm and relaxing music its also vital that you get a model outfit that suits the magazine especially for the front cover.

PositionIts vital to make sure that you can have the model in the centre of the screen this is formal and can address the reader of the magazine.

Image Manipulation

Using Photoshop I gave edited some of the balance and the colours to improve the tone of his skin and make the image more

engaging. I have used colour burn to give his clothes and face greater texture.

I have only chosen to use one image for the contents page and I thought that this image was good to use, for example I

edited and just added colour balance and some simple effects that could make the image stand out more for example

adding brightness to the face, and making just the face glow and stand out.

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Evaluation:

1) In what ways does your media product use, develop or challenge forms and conventions of real media products.

2) How does your media product represent particular social groups?

3) What kind of media institution might distribute your product?

4) Who would be the audience for your product?

5) How did you attract/address your audience?

6) What have you learnt about technologies from the process of constructing this product?

7) Looking back at your preliminary task, what do you feel you have learnt from progression from it to the full product.

Link to Prezi Evaluation: http://prezi.com/uyrbpxqjc0f_/?utm_campaign=share&utm_medium=copy&rc=ex0share