luke wroblewski, designing across devices, warmgun 2013
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CROSS DEVICE WEB DESIGN
WARM GUN 2013
@lukew
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YES!
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NO!
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I CAN’T LOOK
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I GOT THIS
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BLERG
A7Source: http://www.lukew.com/ff/entry.asp?1596
31% of US smartphone owners have a tablet
52% of US laptop owners have smartphone
13% of Americans own laptop, tablet, & smartphone
A8US Smartphone, PC and TV users aged 18-64. Source: New Multi-screen World, August 2012
use multiple screens sequentially90% do so that
same day 98%
A9US Smartphone, PC and TV users aged 18-64. Source: New Multi-screen World, August 2012
laptop/PC& TV66%
smartphone & TV81%
smartphone & laptop/PC66%
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CROSS DEVICE USAGE
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1. Access 2. Flow 3. Control 4. Push
CROSS DEVICE USAGE
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ACCESS
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FLOW
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CONTROL
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OneID CheckoutOneID Checkout
Do you want to purchase Mobile First for $250.00 from
FakeBooks.com?
Do you want to purchase Mobile First for $250.00 from
FakeBooks.com?
OKOK'RQ·W�$OORZ'RQ·W�$OORZ
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PUSH
A27Source: http://www.connected-intelligence.com/
40% of smartphone & tablet owners aware of screen mirroring
7% use screen mirroring to project to their TVs
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Scales TV display to exact number of pixels as Web source !
User agent & IP are same as source device
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18 Inch User Interface
2 Foot User Interface
10 Foot User Interface
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1. Access 2. Flow 3. Control 4. Push
CROSS DEVICE USAGE
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Native App Mobile Web
VS&
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SMARTPHONE TABLET LAPTOP DESKTOP
NATIVE APPLICATIONS
WEB BROWSERS
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THANKS
WARM GUN 2013
@lukew