Lululemon Athletica

Social Media Use

Photo courtesy of Flikr

Company BackgroundA Canadian retail company specializing in

athletic, yoga-inspired clothing for active men and women.

Lululemon is headquartered in Vancouver, BC.

The company was founded in 1998 with the first store opening in November of 2000.

The company mission statement is:“Creating components for people to live longer,

healthier, more fun lives.”

Social Media of Choice: Twitter

On Twitter, Lululemon has almost 25,000 followers.

They actively follow almost 23,000 Twitter accounts.

Lululemon employs the use of lists on their page.

A lot of their responses to their consumers inquiries are answered via CoTweet.

They tweet numerous times a day with as little as minutes in between each post.

Posts consists of answers to consumers, plugs for Vancouver attractions, and company promotions.

Tweet Stats These graphs show how many

times a day and at what hourly rate, Lululemon is posting on their headquarter

page.

Other Social Media Use

Tweet Examples

Lululemon Social MediaBy expanding their depth into the world of social

media use, Lululemon has seen extremely beneficial results.

Twitter has helped spread the company’s name to international ranking in the athletic and yoga clothing industry.However, they seem to post tweets too much and it

overshadows their promotional tweets.They keep their page simple and professionalThere seems to be no sign of spelling or grammatical

errors.Keep their posts informal and personal with their

followers.

Company Website

http://www.lululemon.com/