Making retail simple!

LUMENSOFT TECHNOLOGIES

Company Formed in Year 2000

Started working on CANDELA RMS in 2002

Product Company focused on Retail

Developed Other products around Candela

Working at 2500+ stores 1600+ Customers 150+ Chain Store

Licenses 80+ cities & towns in

Pakistan Working in 8 Countries PASHA ICT award 2008,

2009, 2011 Asia Pacific ICT Award

(APICTA 2011) MIT (USA) BAP 2011 Pakistan 100 Fast Growth

Companies

CANDELA RUNS AT MANY TOP RETAIL BRAND

CANDELA RUNS AT MANY TOP RETAIL BRAND

1. Abbotabad2. Attock3. Bahawalnagar4. Bahawalpur5. Begum Kot6. Bhakkar7. Bhalwal8. Burewala9. Chakwal10.Charsadda11.Chichawatni12.Daska13.Dera Ghazi Khan14.Dera Ismail Khan15.Faisalabad16.Farooqabad17.Gakkhar18.Gilgit19.Gujranwala20.Gujrat21.Hafizabad22.Haripur

23.Haroonabad24.Hasanabdal25.Hasilpur26.Hyderabad27.Islamabad28.Jhelum29.Joharabad30.Kala Shah Kaku31.Kamalia32.Kamoke33.Karachi34.Karyanwala35.Kasur36.Khairpur37.Khanewal38.Khanpur39.Kharian40.Khushab41.Kot Addu42.Kotli Azad

kashmir43.Kot Radha Kishan

44.Lahore45.Lalamusa46.Layyah47.Lodarhan48.Manawan49.Mandi Bahauddin50.Manga Mandi 51.Mardan52.Mianwali53.Mirpur54.Multan55.Muree56.Muridke57.Muzaffarabad58.Nankana59.Okara60.Pahrrianwali61.Pakpattan62.Pattoki63.Peshawar64.Phalia65.Phool Nagar

66.Pir Mahal67.Quetta68.Raheem yar khan69.Rawalpindi70.Rawat71.Sahiwal72.Sakkar73.Sambrial74.Sargodha75.Shakargarh76.Sheikhupura77.Shorkot78.Sialkot79.Talagang80.Tando Allahyar81.Toba Tek Singh82.Vehari83.Wah Cantt84.Zafarwal

Penetration within Pakistan

Dedicated Sales Team

(only covering 1

City) Advertisement through

National Newspapers

Advertisement in electronic media

Advertisement on

the internet

Availability of full

featured software on

Net

Development of Partner Network

Foreign markets

are being explored

MARKETING APPROACH

Brand Penetration Strategy Different versions to attract different retail segments based on

business size◦ Personal◦ Professional◦ Enterprise

Different versions to attract different verticals◦ Candela Apparel◦ Candela Footwear◦ Candela Grocery◦ Candela Pharmacy◦ Candela Bakery◦ Candela Restaurants

Advertisement Channels Newspaper Advertisement – Urdu & English Magazine Advertisement FM Radio TV Commercials Bill boards Google Adword Trade Fairs

Technology Partners Integrations with Different systems increase

our reach◦ Integration with One Load◦ Integration with Red Card◦ Integration with SMS companies◦ Integration with Quantum E-Store◦ Integration with Pantera◦ Integration with a Bank

Partner Network Local Partners

◦ Lahore◦ Karachi◦ Faisalabad◦ Sargodha◦ Bhalwal◦ Gilgit◦ Jhang

International Partners◦ Qatar◦ Tanzania◦ Malaysia◦ Canada

Packaging & Giveaways

Candela Certified User Started a program to produce

trained human resource, able to operate the software

Free-of-cost program These trained people act as our

brand ambassadors This is helping marketing

department where they oblige customers through match making

Customer Satisfaction is the key Brand only becomes powerful if the

customers are happy Dedicated call center is established for

customer training & support Fortnightly customer meet-ups for

feedback & training at LumenSoft office LumenSoft gets large number of customers

through referrals Existing customers provide repeat business

No to White-Labeling !

Retail software ?

Candela

Thank you for your attention.