lumoid @ hustle con - why ohio matters – this and other crazy things i learned while building...
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Lumoid @ Hustle Con - Why Ohio Matters – This And Other Crazy Things I Learned While Building LumoidTRANSCRIPT
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Why Ohio matters, and other things I learned from Lumoid
Aarthi Ramamurthy
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Who am I?
• Founder, Lumoid • Products at Microsoft, Netflix
Aarthi Ramamurthy @aarthir
http://aarthir.com
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What does Lumoid do?Lumoid is a try before you buy service for gadgets
• Public launch Dec 2013, YC - summer ’13
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5 Things I’ve Learned
• Things that don’t scale • Get the basics right • Happy customers = free marketing • Stand on the shoulders of giants • What’s the deal with Ohio?
Disclaimer - not everything here is applicable to you
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Doing things that don’t scale• How did we get users without a marketing budget? !• Community colleges • Photo walks • Influencers • Workshops !
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Getting the basics right
• Measure everything. Actually measure everything. • cronjobs, scripts - automate what you can. • Referral programs work great. • Targeted advertising = $$ !
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Happy Customers = Free Marketing
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Stand on the shoulders of giants
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So, Ohio?