lunar catalogue
TRANSCRIPT
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Victor Hasselblad was once asked by the Swedish military if he could produce
an identical copy of a recovered German camera. Legend has it he responded,
...and so the Hasselblad quest for perfection was born.
No, but I can make a better one.
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CONTENT
PAST PRESENT & FUTURE..............................................05
FIVE FOUR THREE TWO ONE .......................................... 07
BEAUTY IS IN THE COMPOSITION ...................................09
AN ALMOST MAGNETIC EFFECT .......................................11
MADE FROM LUXURY ......................................................13
THE COLLECTION ...........................................................19
MAHOGANY....................................................................23
OLIVE WOOD .................................................................29
BROWN TUSCAN LEATHER .............................................39
BLACK ITALIAN LEATHER ........................................
CARBON FIBRE ......................................................
ACCESSORIES ........................................................
OVERVIEW .............................................................
THE TOP OF ITS CLASS ...........................................
LENSES .................................................................
SENSOR INFORMATION...........................................
TECHNICAL SPECIFICATIONS ...................................
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For over sixty years now, Hasselblad has been devoted to a very
simple task: producing the finest camera equipment known
to man. During this time we have succeeded in doing just that,
To Help Photographers Achieve Their Photographic Potential.
At the heart of Hasselblads technical perfection lies Victor
Hasselblads passion and drive to produce photographic
equipment pursuing the ambition to help photographers
exhibit their vision of life.
PASTPRESENT
& FUTURE
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FIVEFOUR
THREETWOONE
The Hasselblad Lunar takes its aesthetic
and technological inspiration from the first
camera to go into space; the Hasselblad
500C of 1957. It revives the timeless charm
of the 500 through its advanced P.V.D finish
frame and the contrast in colour between
the carbon fibre camera body, the lens and
the extended titanium mechanical controls.
It offers an evocative vintage look with a
truly elegant appeal.
N
AS
A
/
H
A
S
S
E
LB
LA
D
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BEAUTIS IN TH
COMPOSITION
Vintage and high-tech Italian design paired with Swedish tradition,
for a camera featuring a unique and unmistakable style. Talent,
patience and elegance with an artisans touch. Leather and wood,
carefully selected raw materials, are turned into timeless stylish
details recalling the know-how of authentic artisan masters.
Traditional skills, the development of special techniques, a p
for perfection: everything comes together to create objects of
exceptional quality, unique because they are perfected one b
individual as only the hand of an artist can make them.
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Lunar is the result of meticulous engineering research.
The impeccable calibration of its body makes it possible for
Lunar to support both compact and professional DSLR type le
whilst always ensuring excellent balance. Thanks to the perfe
handcrafted ergonomic grip, the relationship between user a
camera is unique, creating an almost magnetic effect that ca
irresistible attraction and an arresting experience.
At Hasselblad we believe ergonomics and style can sit comfo
together. Lunar is the proof.
ANALMOST
MAGNETICEFFECT
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MADE FROM LUXURHasselblads history underpins a relentless quest for excellence.
Traditional skills teamed with a passion for perfection mean
everything seamlessly comes together to create these objects
of exceptional quality. Simultaneously the Lunar has both a v
and a high-tech aesthetic, exemplified by its Italian design a
Swedish pedigree. Its unique. Its unmistakable.
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Handcrated original prototy
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Workshop assembly
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THCOLLECTIO
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Without cratsmanship, inspiration is a mere reed
shaken in the wind.
- JOHANNES BRAHMS
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The warmth o natureThe finest mahogany wood with a waxless
matt finish to optimise the grip. In addition to
its high structural strength, this material retains
its original warm tones, whilst with the passage
of time it acquires an aged appearance through
the patina that covers it.
MAHOGANY
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Shutter release detail
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A hint o opulenceThe unmistakable richly-veined olive wood
provides a tough and durable grip with a matt
finish offering a comfortable, smooth hold.
The wood will age subtly over time, giving the
indelible stamp of the owner.
OLIVE WOOD
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Bespoke top dials
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Love o beauty is taste. The creation o beauty is art.
- RALPH WALDO EMERSON
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Tuscan leather detail
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Centuries o traditionThe peerless class of hand-polished Tuscan
leather for a classic look and feel that will
age and change with time. Designed to last
many years, Lunar is the manifestation
of vintage charm, expertly combined with
technological excellence.
BROWN
TUSCAN
LEATHER
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Ruby detail
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Stylishly durableThe delicately textured, firm leather grip is in
a class of its own. The grip recounts a tale of
elegance that your fingers can read by covering
the countless paths scored by the texture of
this extraordinary material.
BLACK
ITALIAN
LEATHER
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Black leather grip detail
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This world is but a canvas to our imagination.
- HENRY DAVID THOREAU
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High-tech styleThis grip is the perfect choice for those seeking
a minimalist but chic style. Carbon fibre is a
high-tech material. It is light and has exceptional
resistance characteristics.
CARBON
FIBRE
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Camera case detail
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ACCESSORIES
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Made rom the nest Italian leather
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Leather strap detail
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OVERVIEW
THE TOP O
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APS-C 24.3 Megapixel Sensor- The most powerful sensor in its category
- Professional DSLR results in a compact camera
- Higher resolution than most DSLR cameras
- Same sensor size used by most DSLR cameras
New 25 AF Point Focusing- Fast & precise contrast-detection AF
- User selectable flexible spot focusing
- Direct manual focus
BIONZ Processor- Real time image processing
- Accurate RAW to JPEG conversion
- Perfect match for the 24.3 MP sensor
Anti-Dust System- Static-free sensor coating
- Sensor ultrasonic vibration
- Automatic and manual activation
10 Frames Per Second- Outstanding shooting speed
- Ideal for action shooting
Wide ISO 100 16000 Ra- Fast response for action shooting
- Great versatility in low light
- Extremely low-noise performance
- Dual Noise Reduction System
THE TOP OITS CLAS
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SEL16F28 LF 16mm f/2.8Hasselblad E-mount lens
SEL18200 LF 18-200mm f/3.5 - 6.3Hasselblad E-mount lens, available with lens hood
LENSES
SEL1855 LF 18-55mm f/3.5 - 5.6Hasselblad E-mount lens, shown with lens hood
E-mount lensesE-mount lenses including the
top of the range Carl Zeiss T*
lenses + A-mount lenses including
G-series lenses. E-mount lenses
are the ideal choice for an
elegant, compact, lightweight and
highly transportable system.
New 24.3 Megapixel APS-C HD CMOS Sensor
The APS C size sensor is the largest sensor in the Compact
Fast and Precise MF Assist
In MF or DMF (Direct Manual Focus) the MF AssSENSOR
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The APS-C size sensor is the largest sensor in the Compact
System Camera segment and larger than many DSLRs in
the market. The extra-large sensor effectively enables
background defocusing even in extremely low light
conditions, especially in manual or semi-automatic shooting
modes. Lunars sensor is more than 13x larger
than 1/2.4-size sensors, 3.1x larger than 13.2 x 8.8 mm
sensors, and 1.6x larger than MICRO Four Thirds sensors,
resulting in much higher image quality, lower noise and
faster response.
Contrast-Detection Autoocusing
Intelligent contrast-detection focusing in both photo
and movie recording. DMF (Direct Manual Focus), two
autofocus modes (Single-shot AF and Continuous AF)
and three Autofocus Area settings (25-point Multi,
user-selectable Flexible Spot and Centre) complete
the focusing system.
Focus Tracking
This function allows you to shoot perfect in-focus pictures
of moving subjects, both in photo and movie recording.
In MF or DMF (Direct Manual Focus) the MF Ass
automatically enlarges the portion of the compo
on which focus is being performed, allowing for
focus. Two magnifications are available - 5.9x an
Peaking Function For Focus Confrm
The Peaking function allows for precise focusing
detecting the most sharply reproduced area of th
and highlighting it for confirmation. The levels o
and highlight colour are adjustable.
Precision Digital Zoom
Precision Digital Zoom delivers up to 10x magnif
of the central area of the frame. It works with an
or A-mount lens, including fixed-focal length len
1200-zone Metering
The advanced 1200-zone metering delivers prec
exposures even in the most difficult lighting situ
It evaluates light levels and colour distribution,
it calculates in real time the exposure for each i
Advanced White Balance and Colour
Lunar features an advanced real-time white bala
colour control for both photos and videos. The d
setting can be achieved in different ways: auto m
nine presets, manual adjustment on a colour ch
selecting the colour temperature. Custom settin
be saved in memory.
SENSOR
INFORMATION
Flash
TECHNICAL
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Type
Flash Compensation
Flash Modes
Built-in Flash
+/- 3.0 EV
Flash Off, Autoflash, Fill-flash, Slow Sync., Rear Sync.
InterfacePC Interface
HD Output
Others
Hi-speed USB (USB 2.0): Mass-storage, MTP
HDMI Mini Connector (type-C), PhotoTV HD
Auto-lock Accessory Shoe, Microphone Jack, Remote Sensor
DriveMo des S in gl e- sh ot , C on tin uo us, Sp ee d Pr ior it y Co nt in uou s, Sel f- tim er (10 /2 sec . d ela y) , Se lf -t ime r ( Co nt .) (w it h 10 sec .d
3/5 exposures), Bracketing, Remote Cdr
WeightBody Only Approx. 570 g
DimensionsW x H x D (including protrusion) Approx. 140 x 83 x 67 mm
SoftwareAdobe Lightroom Included with the Hasselblad Lunar
ShutterType
Shutter Speed
Flash Sync. Speed
Electronic Front Curtain Shutter
Electronically Controlled, Vertical-traverse, Focal-plane Type
1/4000 to 30 sec., Bulb
1/160 sec.
Yes, On/Of f
TECHNICALSPECIFICATIONS
CHART
Exposure ControlExposure Modes
Exposure Compensation
Bracketing
iAuto, Programmed AE (P), Aperture Priority (A), Shutter-speed (S), Manual (M), Sweep Panorama
Sweep Panorama, Anti Motion Blur, Scene Selection
3 Continuous Exposure in 0.3 or 0.7 EV Steps
LCD MonitorBrightness Control
Display Contents
Auto, Manual (5 steps between -2 and +2), Sunny Weather Mode
Graphic Display, Display All Info., Big Font Size Disp, Info., Live View Priority, Level, Histogram
MediaMedia
Slot
Memory Stick PRO Duo, Memory Stick PRO HG Duo, SD Memory Card, SDHC Memory Card, SDXC Memory Card
Multi Slot for Memory Stick Duo/SD Memory Card
Recording System (Still Image)Image Quality Modes RAW, RAW & JPEG Fine and Standard
Sweep Panorama Mode
Simply press the shutter button and sweep the camera in
Light Conditions Made Easy: Auto HDR and DRO
Certain light conditions are ideal to shoot evocative images,
Hand-held Twilight
In Hand-held Twilight mode, Lunar shoots six pCREATIVE TOOLS
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a smooth arc, either horizontally or vertically. A series of
shots are taken automatically and then stitched together
into a seamless, high-resolution panoramic photo ready
for large-format printing.
Thirteen Creative Styles
Thirteen Creative Style modes can be applied to photos
and videos. Standard, Vivid, Portrait, Landscape, Sunset,
Black & White, Clear, Deep and others depending on the
scene, are the available options. Contrast, saturation and
sharpness can be further fine-tuned for an additional
personal touch.
Fiteen Picture Eects
Picture Effect is a fun and simple way to convert any picture
into a unique piece of art. Lunar provides a total of 15
effects for endless artistic possibilities. Real-time preview
is available for most effects, letting you experiment and
play with your creativity and imagination.
but with great variances in light and shadow, they are often
the most difficult to handle. Lunar offers two solutions to
capture wonderful images in these situations. Auto High
Dynamic Range (HDR) mode takes three shots at different
exposures one for highlights, mid tones and shadows
then digitally combines them into a single photo with
rich shadow and highlight detail. D-Range Optimiser (DRO)
produces natural-looking images with optimal brightness
and tonal gradation. If a backlit subjects face is dark,
for example, DRO recovers details hidden in the shadows
and delivers a naturally bright image.
Intelligent Face Registration: Party Time
The Face Registration function allows registering up to eight
faces in the camera memory. While shooting, these faces
are instantly recognised by the camera that automatically
focuses on them while adjusting exposure and other settings
to capture them at their best.
Eight Scene Selection
Eight Scenes are available: Portrait, Sports Action, Macro,
Landscape, Sunset, Night Scene, Night Portrait and Hand-
held Twilight. Intelligent Auto mode automatically identifies
and selects the most appropriate one. Aperture, shutter
speed, white balance and other parameters are adjusted
to achieve the best results for each scene setting.
at high speed and composites them to create o
noise photo. This amazing technology, possibl
to the ultra-fast Bionz processor and the Dual
Reduction System, produces amazingly low-no
beautiful night shots.
Anti Motion Blur Mode
This shooting mode magically improves picture
when shooting action scenes at long zoom, po
and in low light situations by eliminating the n
a flash light. After taking six shots at high spee
aligns and combines them into a single surpris
CREATIVE TOOLSBesides an amazing package that surpasses
most DSLRs in image quality, speed,
control, and fexibility, Lunar eatures a
set o easy-to-use tools that make taking
pictures more un and entertaining or both
expert and novice photographers.
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Beauty is in the composition
CONTAC
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Hasselblad Bron Inc.
1080A Garden State Road
Union,
NJ 07083
USA
Phone number +1-800-367-6434.
Fax +1-908-754-5807
Hasselblad A/S
Arne Jacobsens All 13, 4.
2300 Copenhagen S
Denmark
Phone number +45 70 26 08 00
Fax +45 70 26 09 00
Hasselblad (UK) Ltd
385 Centennial Avenue
Centennial Park, Elstree
Herts, WD6 3TJ
England
Phone number +44 20 8731 3250
Fax +44 20 8731 3251
Victor Hasselblad AB
Box 220
Utvecklingsgatan 2
SE-401 23 Gothenburg
Sweden
Phone number +46 31 10 24 00
Fax +46 31 13 50 74
Hasselblad France SAS
5 Passage Piver
75011 Paris
France
Phone number +33 1 55 28 93 10
Fax +33 1 55 28 36 28
CONTAC
Hasselblad
Vertriebsgesellscha
An der Strusbek 32
22926 Ahrensburg
Germany
Phone number +49 4102 49
Fax +49 4102 49143
Hasselblad Japan KK
1-10-32 Jingumae, Shibuya-
Tokyo 150-0001,
Japan
Phone number +81 03-6434
Fax +81 03-6434-9569
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H A N D M A D E I N S W E D E N S I N C E 1 9 4 8
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