lundquist, sara rusconi and cristiano poian. trends and challenges in employer branding. new...

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2007-11-05 | 1

Lundquist Employer Branding Online Awards 2012| page 3

Lundquist Employer Branding Online Awards 2012| page 4

Lundquist Employer Branding Online Awards 2012| page 5

Lundquist Employer Branding Online Awards 2012| page 6

Lundquist Employer Branding Online Awards 2012| page 7

Lundquist Employer Branding Online Awards 2012| page 8

Lundquist Employer Branding Online Awards 2012| page 9

Lundquist Employer Branding Online Awards 2012| page 10

Lundquist Employer Branding Online Awards 2012| page 11

Lundquist Employer Branding Online Awards 2012| page 12

Lundquist Employer Branding Online Awards 2012| page 13

Lundquist Employer Branding Online Awards 2012| page 14

Lundquist Employer Branding Online Awards 2012| page 15

Lundquist Employer Branding Online Awards 2012| page 16

Lundquist Employer Branding Online Awards 2012| page 17

Lundquist Employer Branding Online Awards 2012| page 18

Lundquist Employer Branding Online Awards 2012| page 19

Lundquist Employer Branding Online Awards 2012| page 20

Lundquist Employer Branding Online Awards 2012| page 21

3 in 5 no information about diversity

and equal opportunities

¼ make no

mention of their CSR

activities for employees

Lundquist Employer Branding Online Awards 2012| page 22

Lundquist Employer Branding Online Awards 2012| page 23

Don’t forget that your website will be accessed from a myriad

of different devices and screen resolutions

Talk the users’ language and adapt the message to your audiences:

contents in the careers section must be shaped for jobseekers

Tell memorable stories about your company

using audiovisual materials

Don’t forget to interact with people – take the opportunities given

by social media

Be human in the relationship with the candidate: don’t make her feel like just “another number”

Lundquist Employer Branding Online Awards 2012| page 24

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