LushBy: Geneva Finklea

Research Make their products from fresh and organic

ingredients Make their own products and fragrances They actually visit the places where their

materials come from Instead of testing products on animals they do it

on humans Since their products are made by hand they put

stickers of the person’s face who made that specific product

Merchandise • Bath: Bath Bombs, Bubble Bars and Luxury Bath

Melts• Shower: Soaps, Shower Gels, Shower Jellies,

Shower Smoothies and Shower Scrubs• Hair: Shampoos, Conditioners, Hair Treatments

and Hair Gels• Face: Cleansers, Moisturizers, Lip Balms and

Scrubs• Body: Lotions, Hand Care, Foot Care and

Deodorants

Continue• Bath Booms Bubble Bars Massage Bars

• Shampoos and Conditioners

Window & Entrance• Lush’s Window

Store Size•10ft in Width •12ft in Height

Store colors, walls, & floors• Bright color and Pastels Walls Their walls are a chalkboard theme where they write their “I Believe” statements

• Floors Gray square pattern

Tags, signage, advertisements & website• Tags Signage

Advertisement Twitter Lush Blogs

Facebook

Website: www.lush.com

Logo• Different type of Logos

Target Customer & Competitors• Products made for anyone of any age who are

into organic products Competitors

Vs

Fixtures• Wooden Tables Black wooden chairs

Display Techniques• Each product has their own section in the store Eyeliner and Lipstick Soaps

Hand Soap Lotions

Lighting & Bags• Hanging lights and lights installed into the

ceiling Bags