lux presentation
DESCRIPTION
TRANSCRIPT
- 1. MARKETING MANAGEMENT B.M.S
2. Introduction
- Lux stands for promise of beauty and glamour as one of India's most trusted personal care brands
- Lux soap was launched in India in 1929
- Lux is the largest personal wash brand in the country with a value share of 15%
- Three in every five Indian consumers enjoy the luxurious bathing pleasure of Lux during the course of a year
3. ORIGIN OF BRAND LUX
- Luxury
- Lux first appeared toilet soap in 1925
- In1960s, Lux went coloured
- First Hollywood great to appear in a Lux commercial
- In 1970s, Jayalalitha Featured Lux
4. MARKETING MIX MARKETING MIX PRODUCT MIX PRICING MIX PLACE MIX PROMOTION MIX 5. MARKET SEGMENTATION 6. DISTRIBUTION NETWORK PARENT COMPANY FINAL CONSUMER RETAILER STOCKIST WHOLESALER/ DISTRIBUTOR 7. ADVERTISING STRATEGY
- LUX STAR TRADITION STARTED IN 1934, WITH ACTOR LEENA CHITNIS
- BOLLYWOODFILMSTARSALSO PROMOTESITSBEAUTY SOAP
- HARSTARLUCKYSTAROFFER
- LUX CELEBRATING RANGE
- CHOCOLATESEDUCTION
- AROMATICGLOW
- LUXWHITESTABODYWASH
- SHAHRUKHKHAN: FIRST INDIAN MALE BRAND AMBASSADER
8. UNIQUESELLINGPROPOSITION
- LUX IS A BRAND THAT APPRECIATES BEAUTYAND GLAMOUR
- LUX IS A BEAUTY SOAP OF THE FILM STARS
- A DELIGHT TO THE SENSES
- LUX CELEBRATES THE INDULGENT RITUAL OF BEAUTIFICATION
- LUX IS ALWAYS RELIABLE & TRUSTWORTHY
9. ACHIEVEMENTS India's Most Trusted Brand Rank Brand 1 Lux 2 Colgate 3 Rin 4 Thums Up 5 Dettol 6 Fair & lovely 7 Surf 8 Coca cola 9 Pepsi 10 Horlicks 10. PRESENT & FUTURE PLAN
- PENETRATE IN RURAL SEGMENT
- INCREASE IN MARKET SHARE
- TRAP THE UNTRAPPED CATEGORY
11. THANK YOU