luxury chinese consumers global

www.EpochMediaGroup.com1 www.EpochMediaGroup.com

Your Direct Access to World's Largest Luxury Consumers Market

www.EpochMediaGroup.com2 www.EpochMediaGroup.com2

174 million Chinese tourists are tipped to spend $264 billion by 2019 — Bank of america merrill lynch

World’s Biggest Walking Wallets

The Chinese are

—BloomBerg Business 2015

The Chinese are the world’s biggest consumers of luxury goods. 7 out of 10 goods bought by Chinese now being bought overseas

www.EpochMediaGroup.com3

Media ConsumptionChinese luxury Consumer

Internet

53%

Word of Mouth

35%

News publications

43%

Magazine

33%— Hurun CHinese luxury Consumer survey 2014

Chinese HNWIs use the internet 6.5 days every week, and use other media approximately 2 - 3 days a week

are onlIne every day

91%



World’s Biggest Appetite for Luxury Watches and Jewelry

Chinese

Gifting is a primary reason for shoppingWatches - most popular gift for menJewelry - most popualr gift for women

— Hurun Luxury CHinese traveLer survey 2015

—World Watch report 201420% of all global searches for luxury watches originated in China


ProfileThe Travelling luxury Chinese Consumer


Millennials, or 25 - 34 year olds, are expected to make up the bulk of Chinese tourists at 35%, followed by 15- to 24- year olds accounting for around 27%.

—BloomBerg Business

—China Luxury advisors

2015 will be the year that the individual Chinese tourist becomes more important to brands and retailers than their group-travel counterpart


Luxury Goods OverseasChinese buying

25% of luxury goods spending in the UK35% in Italy40% in France

Chinese travelers account for:

US Expects 3.1 million Chinese visitors annually

France wants to welcome 1.8 million Chinese tourists every year

Australia expects to attract 800,000 Chinese tourists every year

UK aims to attract 650,000 Chinese visitors annually

Chinese visitors spend an average of $7,000 per person

—Economist, 2015



Wealthy Chinese moving overseas

Biggest Wealth migration

of our time

—Hurun report

52% of wealthy Chinese ranked U.S. as their top immigration destination

—Business insider

Over 70% of China’s riches have either emigrated or are on the way to emigrate.


WhaT Type of media aTTraCTs

Chinese Luxury Travellers

Overseas Chinese media free from state control

Uncensored and trustworthy information


OneBIllIONad IMprESSIONS

MONtHlypaGE vIEWS

MONtHlyUNIqUE vISItOrS

MONtHlyNEWSpapErS

prINtEd WEEkly

COUNtrIES laNGUaGES

200MIllION

25MIllION

1.6MIllION

35 21

www.EpochMediaGroup.com

World’s no. 1 media

for luxury Chinese Consumers


World’s largest and most influential Chinese-language media.

We deliver what Chinese tourists and wealthy Chinese

immigrants need — independent quality news from inside

China and around the world, as well as captivating contents

that enrich their lives.

Widely distributed in 35 countries



Epoch Digital NetworkThe most efficient platform to directly connect with Chinese tourists before they arrive

Global FootprInt

United States

2.5 mmOnline Uniques, Chinese

16 mmpage-views, Chinese

6 mmOnline Uniques, English

12 mmpage-views, English

of our visitors are from Mainland China accessing Ntd/Epoch properties via anti-censorship software using GIF / vpaN

of our Mainland Chinese traffic are from people in powerful positions who do not need to use vpN to access our properties

67% apprOxIMatEly

7%

OneBIllION

ad IMprESSIONS MONtHly paGE vIEWS MONtHly

200MIllION

UNIqUE vISItOrS MONtHly

25MIllION

Mainland China

5.6 mmOnline Uniques

77 mmpage-views


Luxury Magazines


US NEW yOrk. la, SF, laS vEGaS

CAnADA tOrONtO, vaNCOUvEr

eUROPearIS, lONdON, BErlIN, StOCkHOlM

AUSTRALIASydNEy

Chinese

luxury content for Chinese travelers


Luxury BrANDiNG ThrOuGh AuThENTiC ChiNEsE CuLTurE

shen yun


reviving 5000 years of civilization

Epoch Media Group is the founding media sponsor of Shen Yun’s annual world tour

‘Exquisitely Beautiful’ - Cate Blanchett

‘Thank you so much for bringing Shen Yun to us here in London” - Princess Michael of Kent


DigitalCampaignOct - December2 aD Designs in Flash

Superior click through rate: 0.37%EPOCHTIEMS.COM & NTDTV.COM

Case sTudy

verTu



Chinese New yearCampaign

Print aDVertisingeDitOrialeVents


Case sTudy

max mara


CAsE sTuDy


We sold a Chinese Qing Dynasty bed for $1 million US dollars to a

reader of your magazine as a direct result of advertising with you. The

buyer saw the advertising and flew to Dallas and bought the bed. All the

items we advertised in that ad are sold to Chinese collectors.

–Scott ShufordDallas Auction

Your Magazine has brought us many Chinese customers consistently;

it has played an important role in bringing Chinese travelers to our store.

They are our important watch buyers. These Chinese customers told us

that they found our store after reading the magazine they got from their

hotel. This is why we are excited to continue our partnership with your

magazine.

–Calvin Xu William Barthman

“

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What We do

CUltUral INSIGHtS aNd MarkEt rESEarCH

plaNNIBG aCrOSS dIGItal, prINt, tv

EvENtS

meDIAadvISOry

COnTenTMarkEtING

PR


CHIneSemARkeT

CONSUltINGCrEatIvE, dESIGN, aNd

prOdUCtION WOrk


Pamela Tsai

Global Luxury Chinese Market

Epoch Media Group229 W 28th Street, Suite 700

New York, NY 10001Email: [email protected]

Office: +(1) 212-378-6775Mobile: + (1) 917-575-6452

Contact us


luxury chinese consumers global

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