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Luxury Home Living In The Capital Region ONLINE OPPORTUNITIES KIT

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Page 1: Luxury Home Living In The Capital Region - Home & Design … · 2017. 8. 7. · HOME&DESIGN visitors “Googled” for: interior design, kitchen design and appliances, bath design,

Luxury Home Living

In The Capital Region

online opportunities kit

Page 2: Luxury Home Living In The Capital Region - Home & Design … · 2017. 8. 7. · HOME&DESIGN visitors “Googled” for: interior design, kitchen design and appliances, bath design,

2017 online

opportunities Kit

2017 online

opportunities Kit

Ad Units

Put the Power of HomeAndDesign.com to Work for You!30,000 Monthly Visitors!

Home Sources

Spotlight Unit

Box Ad

Leaderboard

Rates & PackagesEffective: 9/15/2015

Category Master

Grand Opening

Awards Recognition

Platinum Presence

Retail Sale Event

Includes creating alternate formats from your PACKAGE RATE $1,560 $1,200 $1,020 $840 $780provided text and selection of low res images w/Print Advertising $780 $600 $510 $420 $390

WEBSITE homeanddesign.com 30,000 Unique VisitsHome Page LEADERBOARD $500 $500

BOX AD $550 $550 $550

CATEGORY CAROUSEL $700

Articles Pages SPOTLIGHT $300

LEADERBOARD $350

BOX AD $400 $400 $400

Home Sources Directory LISTING $250

LEADERBOARDBOX AD $450

SOCIAL MEDIA !Facebook Post 355,000 Followers $250 $250 $250

Twitter Post 7,000 Followers $150 $150 $150

E-Mail Blast, Consumers 12,000 Addresses $350 $350

E-Mail Blast, Home Design Trade 2,000 Addresses $350 $350 $350

HOME & DESIGN Magazine Advertisers earn 10% off digital rates for each issue in which ad runs during contract year. 7 issues=70% off.

We offer standard leaderboard and box ad sizes as well as some unusual business-building placements.

Here’s an overview of our online opportunities, their cost and discount packages.

Digital Package Pricing

Page 3: Luxury Home Living In The Capital Region - Home & Design … · 2017. 8. 7. · HOME&DESIGN visitors “Googled” for: interior design, kitchen design and appliances, bath design,

2017 online

opportunities Kit

2017 online

opportunities Kit

Just won an industry award? Opening a new or remodeled showroom? We’ve got a package for you to get the word out.

Promote Awards & Events

Social MediaGet the word out fast - to design-aware consumers, the design trade or both - using our posting and email opportunities.

Facebook Fans – 355,000

Twitter Followers – 7,000

Pinterest Followers – 4,400

September/October INSIDE LOOK PARTY AT

POGGENPOHL

3324 M Street, NW, Washington, DC 20007

Thursday, August 27,2015

6:00 – 8:00 pm

RSVP: [email protected]

Save th

e Date

FOR

OU

R U

PCO

MIN

G E

VEN

TS

HOME&DESIGN

DESIGNERS’ CHOICE AWARDS AT

POLTRONA FRAU

1010 Wisconsin Avenue, NW, Suite 220, Washington, DC

20007

Wednesday, September 23, 2015

6:00 – 8:00 pm

RSVP: [email protected]

September/October INSIDE LOOK PARTY AT

POGGENPOHL

3324 M Street, NW, Washington, DC 20007

Thursday, August 27,2015

6:00 – 8:00 pm

RSVP: [email protected]

Save th

e Date

FOR

OU

R U

PCO

MIN

G E

VEN

TS

HOME&DESIGN

DESIGNERS’ CHOICE AWARDS AT

POLTRONA FRAU

1010 Wisconsin Avenue, NW, Suite 220, Washington, DC

20007

Wednesday, September 23, 2015

6:00 – 8:00 pm

RSVP: [email protected]

Page 4: Luxury Home Living In The Capital Region - Home & Design … · 2017. 8. 7. · HOME&DESIGN visitors “Googled” for: interior design, kitchen design and appliances, bath design,

2017 online

opportunities Kit

2017 online

opportunities Kit

Grand Opening: Get the word out fast with this package of web ads, strategic e-mails and social media posts.What you get: Leaderboard (on homepage), box ad (on article page), Facebook post, Twitter post, email blast to consumers, email blast to the home design trade.

Awards Recognition: There’s no better way to present yourself than when you have an award to talk about.What you get: Box ad (on homepage and article page), Facebook post, Twitter post, email blast to the home design trade.

Platinum Presence: This is a great starter package for staying consistently in front of fans of digital media.

What you get: Leaderboard (on homepage and article page), spotlight unit (on article page), home sources listing, and mention in the H&D Style Insider Newsletter.

Retail Sale Event: Your sales event will benefit from the immediacy of this combo of website and digital posts.What you get: Box ad (on homepage), Facebook post, Twitter post, email blast to consumers.

PackagesIf you want to stand out in your field, we’ve got the digital package you need.

Category Master: Make sure all visitors searching your business category can’t miss your message.What you get: Box ad (on homepage and article page), category carousel (on homepage), box ad (on home sources directory page), email blast to the home design trade.

Who’s ClickingHere are some general indicators regarding the type of online visitors we attract.

Median Home Value: $833,333 (average exceeds $1 million)

Median Annual Income: $214,130(40% earn over $250,000)

Own a Second Home: 37%

Own a Car Costing $50,000: 42%

Have a Home Theater: 21%

HOME&DESIGN visitors “Googled” for: interior design, kitchen design and appliances, bath design, landscape de-sign, custom home design, traditional furniture styles, window and door treatments, remodeling projects, architecture, outdoor living and pools, lighting and automation.

60,000 monthly page views

366,400 Social Media Followers30,000 unique monthly visitors12,800 E-Newsletter Subscribers

Reader Demographics

46%

54%

54% - Female46% - Male

Source: Google Analytics, 2015