July 16, 2015

INDUSTRY SNAPSHOT

Luxury Shopping Gains Traction Widespread Regional Gains Fueled by New Entries Propel Growth

Regional Gains in Luxury Shopping Activity

Autotrader.com Site Behavior – Increase in the Luxury Primary New Vehicle Prospects, Jan-June 2015 vs. Jan-June 2014 [visitors interacting with three most recent model years]

+9% Average gain in luxury interactions among the top 10 growth states year-over-year

42 Number of states to experience an increase in luxury shopping activity Jan-June 2015 vs. Jan-June 2014

Top 10 luxury shopping activity growth states States with increased luxury interactions

+7% California

+10% Texas

+11% Illinois

+9% Florida

+11% Georgia

+10% North

Carolina

+7% Pennsylvania

+9% Ohio

+9% Washington

+8% Virginia

NY

Shopper interest in luxury is sweeping the country, with the greatest growth coming from ten states which now account for an average of nearly one million luxury interactions each month. Despite the broad regional uptick, there are a handful of states not keeping pace, mainly in the West and Northeast, including New York (NY, VT, ME, ND, MT, WY, ID, AK).

July 16, 2015

INDUSTRY SNAPSHOT

+16% Average share growth among top luxury segments exceeding national share growth rate Jan-June 2015 vs. Jan-June 2014

Comparisons are Based on Share of Luxury Segment Interactions, Jan-June 2015 vs. Jan-June 2014 Top 3 Model Movers are based on Increase in the Luxury Primary New Vehicle Prospects, Jan-June 2015 vs. Jan-June 2014 Autotrader.com Site Behavior – Primary New Vehicle Prospects [visitors interacting with three most recent model years]

Top 3 Model Movers

Segment: Luxury Compact SUV California

+32% Share Growth

NX Models

GLA-Class

Macan

Top 3 Model Movers

Segment: Luxury Large SUV North Carolina

+22% Share Growth

Range Rover

Navigator/L

Escalade/ESV

Top 3 Model Movers

Segment: Luxury Sports Car Texas

+12% Share Growth

F-TYPE

Viper

i8

Top 3 Model Movers

Segment: Luxury Large SUV Virginia

+11% Share Growth

GX Models

Range Rover

Escalade/ESV

Top 10 Strongest Growth Luxury States Luxury Segments Exceeding National Share Growth Rate By Largest Margin

Top 3 Model Movers

Segment: Luxury Compact SUV Georgia +36% Share Growth

Q3

Macan

GLA-Class

Established models New/redesigned models

Among the greatest growth states, these segment standouts are well ahead of their respective national share growth rates. The top three model movers fueling these shifts span fourteen luxury brands, and nearly

half of the movers across the ten states are new launches from last year or were recently redesigned (A3).

14 Number of new and redesigned models among the top luxury movers

July 16, 2015

INDUSTRY SNAPSHOT

The Bottom Line Demand for luxury vehicles is heating up compared to a year ago, fanned by the 10 greatest growth luxury markets and attention on fresh and redesigned models (which are among the top segment movers in eight of those ten states). In this positive luxury climate, trends from these rising markets indicate that the heightened luxury shopper considerations are wide-ranging, illustrating an opportunity for all luxury OEMs to both take advantage of this momentum as well as mitigate the encroachment of emerging model options.

Top 3 Model Movers

Segment: Luxury Entry-Level Car Washington

+4% Share Growth

4 Series

A3

Q50

Top 3 Model Movers

Segment: Luxury Sports Car Ohio

+9% Share Growth

4C

Cayman

i8

Top 3 Model Movers

Segment: Luxury Sports Car Illinois

+9% Share Growth

Viper

4C

i8

Top 3 Model Movers

Segment: Luxury Fullsize Car Pennsylvania

K900

S-Class

Ghibli

+9% Share Growth

Top 3 Model Movers

Segment: Luxury Fullsize Car Florida

+10% Share Growth

K900

Ghibli

S-Class

Top 10 Strongest Growth Luxury States Luxury Segments Exceeding National Share Growth Rate By Largest Margin

Comparisons are Based on Share of Luxury Segment Interactions, Jan-June 2015 vs. Jan-June 2014 Top 3 Model Movers are based on Increase in the Luxury Primary New Vehicle Prospects, Jan-June 2015 vs. Jan-June 2014 Autotrader.com Site Behavior – Primary New Vehicle Prospects [visitors interacting with three most recent model years]