www.evomantra.com

Not just grow your business, Evolve!

LUXURY TRAVEL LUXURY TRAVEL

THE CLIENTRenowned Travel Agency which o�ers Luxury travel experience to its guests and gives the opportunity to explore fabled destinations providing a glimpse of rich cultural heritage of Incredible India.

Clients Requirement

TARGET MARKET

1) Drive maximum amount of tra�c and sales.

2) Improvement in Business keyword Rankings.

3) Increase targeted audiences outside India.

4) Building brand awareness in Search Engines with qualitative backlinks.

5) Set and Manage Content Strategy for Travel.

6) Boost Marketing Strategies and e�orts to build brand name.

PLAN OF ACTIONCreated audience focused content through insight, analysis and how to style con-tent.

THE RESULTSStarted this project in June, 2015 and since then we have achieved a signi�cant results due to consistent marketing e�orts. Tra�c has grown up steadily due to the quality con-tent which leads to quality audience.

Then leveraged the content to converse with our audience across Quora, twitter and facebook thereby attracting huge interest which resulted in increased engage-ment over social media channels.

For Social Media, we developed many new campaigns targeting di�erent countries which resulted in increase clicks, page likes, impression and reach.

Focused on following as many relevant groups and communities as possible to grow our organic reach potential.

O� site content marketing strategy which helped in build awareness and keyword rankings.

Focused on including main keywords across website content, Urls and internal linking.

For paid media we optimised for location and device which resulted in increase sales and revenue and lower CPV.

JUNE 2015

AUGUST 2016

CURRENT RANKINGS

Keywords

Royal Train journeys

International Luxury Trains

Leading Luxury Train

Luxury Palace on Wheels

Heritage of India

Asia Leading Luxury Train

World’s Leading Luxury Train

World’s Leading Train

NA

NA

20

40

30

20

40

20

6

9

2

10

10

5

6

2

May 05 2015 30th June, 2016

CTR

78.45

JUNE 2016 JULY 2016

SEARCH TRAFFIC

CLICK

47.23

JUNE 2016 JULY 2016

YOUTUBE TRAFFIC

VIEWS

134.45

JUNE 2016 JULY 2016

CPV

28.63

JUNE 2016 JULY 2016

TOTAL TRAFFIC

14%

2014-2015 2015-2016

ORGANIC TRAFFIC

52.5%

2014-2015 2015-2016

VISITORS

12%

24.5%

NEW VISITORS RETURNING VISITORS

PAID CAMPAIGN

PAGE LIKES

58.35%

WEBSITE CLICKS

87.79%

2014-2015 2015-2016 2014-2015 2015-2016

ORGANIC

REACH

41%

IMPRESSION

94.9%

2014-2015 2015-2016 2014-2015 2015-2016

CONVERSION RATE

9.2%

SOCIAL ENGAGEMENT

75.9%

2014-2015 2015-2016 2014-2015 2015-2016

58.35%

PAGE LIKES

87.79%

WEBSITE CLICKS

2014-2015 2015-2016 2014-2015 2015-2016