lvb
TRANSCRIPT
LAKSHMI VILAS BANK
T.SUMITHA,2ND SEM
KSR CAS
Banking In India
History:
Banking in India in the modern sense
originated in the 18th century. The first
banks were Bank of Hindustan (1770-
1829) and The General Bank of India,
established 1786 and since defunct.
Registered & administrative
office The lakshmi vilas bank pvt ltd,
Salem road, Kathaparai, Karur-639 006.
Area served : India
website : www.lvbank.com
PRODUCT :consumer banking,
KEY PERSON : Mr.RakeshSharma (MD & CEO)
NO.OF.BRANCHES : 274
HISTORY OF THE
ORGANISATION
The Lakshmi Vilas Bank Limited (LVB)
was founded eight decades ago. ( in
1926) by seven people of Karur under
the leadership of Shri V.S.N.
Ramalinga Chettiar, The Bank
obtained its license from RBI in June
1958 and in August 1958 it became a
Scheduled Commercial Bank
ABOUT THE COMPANY
LVB has a strong and wide base in the
state of Tamil Nadu, one of the
progressive states in the country, has
a industrial environment. LVB has
been focusing on retail banking,
corporate banking and bank
assurance, is rendering high-tech
services.
Current status
Total business volume grew with
the deposits level at around
Rs.18573 Crores and the credit
portfolio expanding to Rs.13038
Crores with a total Business mix of
Rs.31611 Crores and registered
growth at 15% on Y-o-Y March 2014.
COMPETITORS
HDFC Bank ICICI Bank Kotak Mahindra Axis Bank IndusInd Bank Yes Bank Federak Bank ING Vysya Bank Karur Vysya Bank JK Bank
Focus areas :
Productivity.
Profitable revenue
growth.
Balance sheet &
cash flow strength.
Goals :
Customer
satisfaction.
Employee
motivation.
Increase in market
share.
Increase in return
on assets.
PRODUCT PROFILE
(LAKSHMI VILAS BANK) FIXED DEPOSIT
SAVINGS BANK
LAKSHMI SAVINGS GOLD
LAKSHMI LAKHPATHY RECURRING
DEPOSIT
LAKSHMI SAVINGS YOUTH POWER
products
Fixed
Deposits: Deposit period-
15 day to 10 years.
Minimum
deposit amount-
Rs.100/-
Saving
Deposit:LVB saving bank
is intended to the
healthy habit of
saving.
4% rate of
interest per
annum .
Lakshmi Savings Gold:
Lakshmi Savings Gold account offers special privileges to our customers who maintain an Average Monthly Minimum Balance of Rs. 10,000 and above.
Lakshmi LakhpathyRecurring Deposit
Recurring deposit with additional benefit of General insurance cover of Rs. 1.20 Lacson specified items.
Period of Deposit : Recurring deposit for 84 Months
Amount : Rs. 1,000/-per month
Rate of Interest : 9.00% p.a.*
Lakshmi Savings Youth Power
A savings account exclusively for children/youth.
Eligibility Age Group- Between 12 to 24
Mini. Balance-Rs.100/-
Document to be obtained
SB Opening form with Photo and Age Proof Documents.
Age Proof
1. Birth Certificate from Competent Authority.2. School / College Certificate.3.Passport.
Services
DEMAT SERVICES
The Lakshmi Vilas Bank is offering
Depository services for the benefit of
its customers.
A Demat Account is an account which
holds the Beneficial Owner's (BO's)
securities in electronic form
MUTUAL FUNDS
Bank is associated with 10 Mutual Fund Asset Management Companies (AMCs) for promoting Mutual Fund Business over 6 years .
A mutual fund is a professionally managed type of collective investment that pools money from many investors to buy stocks, bonds, short-term money market instruments, and/or other securities.
PAN SERVICE A new provision relating to tax deduction
at source (TDS) under the Income Tax Act 1961 will become applicable with effect from 1st April 2010.
It is a major identification document. For investments in primary and
secondary markets. For opening Demat accounts and
Trading accounts. For Mutual Fund investments.
National Electronic Fund Transfer
(NEFT):
Lakshmi Vilas Bank is proud to offer
the National Electronic Fund Transfer
system (NEFT) facility. NEFT enables
an efficient, secure, economical and
reliable system of transfer of funds
between accounts of customers of
different Banks.
LVB KARUR WEST
Sections of branch:
Clearing
Jewel loan
Credit
Foreign exchange
Teller
Statement
Cash
Deposit
Number of employees Total number of employees in branch -18
Chief manager - 1
Senior manager - 1
Deputy manager - 1
Relationship manager- 1
Asst. manager - 4
Clerk - 3
Casier - 3
Sub staff - 4
Total - 18
Departments of LVB west
branch
Operation department
Foreign exchange department
Credit department
HIGHLIGHT OF BRANCH
PERFORMANCE 2012-2013 Deposits increased to Rs 62.91 Cr as on 31.03.2014 from
50.12 Cr as on 31.03.2012 registering a growth of 23%
Advance increased to Rs 114.34 Cr as on 31.03.2014 from Rs98.58 Cr as on 31.03.2013 registering a growth of 16%
Percentage of CASA as on 31.03.2014 was 38.38%.
Operating Profit as On 31/03/2014 was Rs 8.29 Cr for the FY 2013-14.
Forex turn over as on 31/03/2014 was 200 Cr for the FY 2013-14.
The Branch achieved the status of Bima Bank branch by collecting Life Insurance Premium of Rs 22.46 Lakhscomprising of 76 policies for the FY 2013-14.
NPA Recovery of 35 Lacs is closed upto 31.03.2014.
Stood at 3.94 %
Total Deposits increased by 12.79 Cr
CASA increased by 6.16 Cr.
Advances increased by 15.76 Cr.
Swot analysis
Strength
Online service.
Loyal customer.
Diversified
approach
towards wealth
management.
Weakness
Low product and
service expansion.
Poor knowledge
about banking in
India
2. Minimal
marketing causes
less visibility.
Opportunity
1. International
banking
2. Focusing on
retail banking,
corporate banking
and bank
assurance
Threats
1. Economic
slowdown
2. Highly
competitive
environment
3. Stringent
Banking
Regulations
KNOWLEDGE GAINED:
The bank process is fully computer based systems, so I learnt how to check the
balance for the account and the transactions
How to fill the application forms for saving and current account
How to create the new account number for the new customers
How to create ID for the customers
With the help of ID we can take enormous information about the account holder of specific ID holder
Inward clearing and outward clearing of cheques
cash deposit process for the account
NEFT payment process in the system
In the foreign exchange I learnt PCL and LC(letter of credit)
PCL means Provisions for Credit Loss, is an estimation of potential losses that a company might experience due to credit risk
In the credit department I learnt in which criteria they are lending loans to the customers
CONCLUSION
My experience with Lakshmi Vilas
Bank Private limited is outstanding.
While working in Lakshmi Vilas Bank
Private limited. I found that this bank
has developed due to facilities and
services provided to their customer
and his growth rate can be keep it up
if they start to go in semi-urban areas.
REFERENCES:
www.lvbank.com
www.wikipedia.com
Thank you