Little White Lies - Man Of Steel

Recognizable Brand, Little White Lies is always placed in the same place on the cover.

The sub text “Truth and Movies” tells the audience that they can trust them, gives confidence to the audience.

Tells the audience what features in the magazine.

They have embraced the ugliest part of the conventional magazine and made it part of the logo.

A monthly issue costing £6

Shiny effect on the magazine which shows steel embossed foil finish. 

No eyes but shows mystery giving the audience a a feeling that the character is looking at us.

Only features film title as text on the front cover.

Illustrators signature

The various features of the character i.e the broad neck, cape and hair identify to the audience that it is superman.

Little White Lies magazine has a clean and uncluttered cover. It is very confident and bold design there to be discovered suggests exclusively, uses very abstract illustration. This is the LWL treatment of the film.

They are not selling Man Of Steel - they are using it as a talking point. The brand is just as important than the content. Expert view, they select the most important film.