LXL IDEAS

Brand andDesignGuidelines

Project BriefLXL Ideas, formerly EduMedia, impacts learning and creates experiences for students, parents and educators. They make award-winning films, organise large-impact events, publish authoritative writing and deliver holistic research & training

This brand is defined by its properties Krayon, Mentor, Activity and School Cinema. Our purpose is to consolidate this brand and create its MTP (MASSIVETRANSPORMATION PURPOSE ). To define the single source under which all of these brands have emerged and create a single vision that unifies them and aligns them towards their larger purpose and goal.

Insight Mining workshop

Mining insights for the corporate brand direction and the brand architecture

Big ImpactBy EduMedia and its people

In the Field of

I-MINE WORKSHOP

LIFE SKILLSEVENTSCONCEPT CREATIONRESEARCH

For

KIDSPARENTSTEACHERSPRINCIPAL

Humanaspects

of learning

Concepts toreach out to

children

EngagedLearning

Outwardintegration I

Innerawareness

Selfawareness :

Morehumane

Innovators/ Pioneers

YoungCoordinators

Selfdiscovery

Ability IEmpathy

Scale

CompetenceCharacter

EnjoyableLearning

Aware

Sensitive

Progressive

Responsible

Skill-based Learning

Innovative

Concepts

Creative Methodology

Sale of Operations

Recently, education systems worldwide have seen a great number of changes. There is now greater awareness about comprehensive growth of children; to make them more aware, sensitive, progressive and responsible human beings.

People are becoming increasingly mindful about

the difference between curriculum-based learning

and skill-based learning.

EduMedia impacts Education in India through its

innovative and engaging learning materials using

various media like print, events, cinema, training

& research etc. Its strength lies in its ability to

innovate concepts, creative methodology and

scale of operations.

As EduMedia is highly versatile so…WHAT DO WE REALLY DO ?

MakeIearning

fun

Believe inlearningnaturally

Believe inlearningfrom life

Enablingfuture NEXT

Provide opportunities to people to empower

themselves

Prepare kids to deal with Life’s challenges and

for a better tomorrow

Enrich livesThroughdifferent

mediums

Createengagements +bringing clarity in education

What are our values ?

Fun | Exciting | Youthful

Passionate

Integrity | Genuine | Sincere

Humility

Innovative

Inspiring

Evolving

Perseverance

DESTROYCulturally, what practices, ideas, values do we need to destroy. To begin a new cycle of creation, prosperity and success, one has to let go of shackles of redundant values, practices and belief-systems inside, and outside, the organization.

Culturally, what practices, ideas, values do we need to preserve. Every relevant and beneficial idea, value and practice needs to recognized, valued and preserved to carry forward.

PRESERVE INSIDE THE COMPANYThe core idea in all the projectsZeal to innovateEnergy / MomentumHonesty + IntegrityBeing ahead of times / Habit ofbeing the pioneerLarge impactThe team spirit + OwnershipLearning from the past

Inside the OrganizationStart-up image (Name)Oblivious mindset to learnRoutineRigidityStressLess than perfectionist(Chalta hai)attitude

OUTSIDE THE COMPANY(from education system)

Life beyond academicsRedefine the meaning of educationExcitement and enjoyment in educationNoble & genuine approach to educationParental expectations and perceptionsBetter teachersAcceptance to changeCreate EduMedia’s imagery as path breakers / pioneers

INSIDE THE COMPANY(from education system)

The belief in education as thesolution of future problems :Education as HeroConcern for the future of kidsAbility to prioritize / spend oneducationEduMedia’s goodwill andrespect in the industryLeadership in the niche space

INSIDE THE COMPANYCohesive view / objectiveCreate within : Engage ALLPro-activityOpen-mindedness for learning new things Innovation & FutureIntrapreneurshipEmpathy for the worldFunOpen environment

Outside the Organization(from education system)

Seriousness of the educationsystem / educators : ByFocus on scholasticsClose mindednessDisconnect with the real life issuesBarriers to change

CREATECulturally, what practices, ideas, values do we need to create.

Reimagine 2020CONSCIOUS AND SUB-CONSCIOUS AMBITIONS OF THE CORE TEAM CAME INTO FORE THROUGH THIS EXERCISE:

Home schooling

Online Counseling

Inspirational and life-changing engagements in education

Academics beyond marks

Change in the way parents/ teachers/ schools engage with kids

Reimagine 2020CONSCIOUS AND SUB-CONSCIOUS AMBITIONS OF THE CORE TEAM CAME INTO FORE THROUGH THIS EXERCISE:

Changemakers in the EducationTo work with schools as partners and consultants

EM Certification: Quality of teachers, infrastructure, qualities of education policies & facilities and more

To continue making education enjoyable

Overview

Does the name ‘EduMedia’ reflect the character, competence, values and ambitions of the company and its verticals?

How do we stand for competence & character? How are we going to communicate the same internally and externally?

How can we redefine the meaning of education in India and abroad ?

OVERVIEW How can EduMedia take the high ground in the field of education through different media and establish their imagery as pioneers / innovators ?

While evolving with the education ecosystem, what are the relevant product or service categories EduMedia should target to enter in the future? E.g. Home schooling, Online Counseling, Consultation to schools & parents

While taking care of all serious business outside, how can EduMedia keep the zeal, focus, cohesiveness of vision and fun alive inside the company?

How can EduMedia create better engagement with the education system, teachers, parents and kids?

How can EduMedia prepare kids to deal with Life’s challenges? At the same time, how can the process be made more engaging and fun?

How can EduMedia reflect its belief of Learning from Life or learning naturally through its culture, ideas and practices?

Making lessons of life!

Our Massive Transformative Purpose

Our Mission

Impact learning with Lessons of Life

CREATING exciting, engaging content

BUILDING an active community of learners to exchange and collaborate on ideas & stories that make a difference

SHARING our platform and network with innovators and pioneers to help accelerate growth & create enduring value in Education

INFLUENCING plans and policy to enhance quality of education & learning

To positively inspire, influence and impact students, teachers, parents and education providers by:

We Love what we do

we are Free to make things better

Empathy makes us responsible towards

the world

We are Inquisitive. We ask questions

L

F E

I

Our values

LIFE

THE ONE LINE BRAND STORY

The X factor between Learning and Life is our ability to improve the quality of all our lives

MOODBOARD

We learn to live wellWe grow into better human beingsWe learn and liveWe live and learn

Brand & Logo Story

While we learn everything from A to Z, the ‘X’ factor is often missing. Our brand & identity focuses on this ‘X’ factor. Sandwiched between learning and life, inspiring us to learn from life and use this learning to improve the quality of all our lives. Yes! Learning acts as the multiplier that helps us better not only our own life but the lives of billions of people.

The thought is big, but the treatment is light, playful, joyous and colourful… a bit like LIFE itself.

LOGO INSPIRATION

Lifelong

Learning

Life Begins...…

Life Ends...

In between is

EVERYTHING

Learning has a

beginning and no end

LOGO CONSTRUCTION

LEARNING LEARNINGMULTIPLIED

EXPONENTIALLEARNING

The single ‘l’ of learning multiplies to form the logo that represents exponential learning. The form of the ‘l’ is strong and yet humanst.

LOGO GRID

The logo is based in a square grid and is visually aligned in the centre with a purposeful offset.

LOGO FORM

The logo should be used independent of the logotype in all places possible. It will register as a recognizable mark and become synonyms with the brand.

Playful and strongGeometric and organicClosed yet openFun and seriousComplex yet simple Young yet matureDynamic and 3 dimensional

ORIGINAL

LOGO PROPORTION 1

This is the logo to be used when required in equal weights, along with logo type.This logo will be used only when the brand needs introduction.

The logo works in two shades of grey.

LOGO PROPORTION 1GRAYSCALE

LOGO PROPORTION 1BLACK AND WHITE

The black and white version of the logo has lines at every intersecting point in order to not distort the form

A feel of a code or a language that is formed out of the four ribbons. Playful yet geometric with a textural feel to it.

BRAND PATTERN 5LANGUAGE

The primary brand typeface is HERO and its family. It reflects the simplicity and the softness of the brand. Primarily this font is meant to be used for all communication, headers as well as body copy.

BRAND TYPOGRAPHYPRIMARY HERO REGULAR

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HERO LIGHT

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The secondary brand typeface is HEAVITAS. It is meant to be used when there is a requirement for a heavy typeface, to reinforce a piece of communication. It complements the primary typeface.

BRAND TYPOGRAPHYSECONDARY

HEavitas

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