lycoming college sept. 8, 2007 williamsport, pa solving the problem of member retention presented...
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LYCOMING COLLEGE
Sept. 8, 2007
Williamsport, PA
www.asgaonline.com
Solving the Problem of Solving the Problem of Member RetentionMember Retention
Presented by Butch OxendinePresented by Butch OxendineExecutive Director, ASGAExecutive Director, ASGA
Solving the Problem of Member Retention
NO GROUPNO GROUP
Can KeepCan KeepEveryEvery Member. Member.
Period.Period.
Solving the Problem of Member Retention
Why DoWhy DoYourYour
MembersMembers
??
Solving the Problem of Member Retention
They Quit Because…They Quit Because…
• Grades sufferGrades suffer• Get sickGet sick• Get tired of groupGet tired of group• Find other groupsFind other groups• Need to workNeed to work• Find a “significant Find a “significant
other”other”• Would rather Would rather
partyparty• Would rather hang Would rather hang
outout
• Have internshipHave internship• Have family Have family
responsibilitiesresponsibilities• Would rather be Would rather be
with friendswith friends• Would rather Would rather
sleepsleep• Need to study Need to study
moremore• Are taking harder Are taking harder
classesclasses• AND HUNDREDS AND HUNDREDS
MORE MORE REASONS!REASONS!
Solving the Problem of Member Retention
You Stop Them From QuittingYou Stop Them From Quitting
And this planAnd this plan
covers the whole yearcovers the whole year
WITH A WITH A RETENTIONRETENTION
PLANPLAN
Solving the Problem of Member Retention
Warm & FuzzyWarm & Fuzzy“I love this group! It rocks!
Critical “To Do’s”Critical “To Do’s”• Review Previous Group AccomplishmentsReview Previous Group Accomplishments
• Team BuildingTeam Building
• Goal SettingGoal Setting
• Get Them Involved IMMEDIATELYGet Them Involved IMMEDIATELY
The Beginning of the Year
Solving the Problem of Member Retention
SetSetRealistic GoalsRealistic Goals
Solving the Problem of Member Retention
Ask for their help…Ask for their help…and mean itand mean it
Solving the Problem of Member Retention
Reality BitesReality Bites“Whoa! This is a lot harder than I thought!”
Critical “To Do’s”Critical “To Do’s”• Review GoalsReview Goals
• Status CheckStatus Check
• Personal OutreachPersonal Outreach
• Training OpportunitiesTraining Opportunities
The End of the First Month
Solving the Problem of Member Retention
Be As Quick to Complimentas You Are to Criticize!
Solving the Problem of Member Retention
No Pain, No GainNo Pain, No Gain“It’s really hard to stay involved in this group”
Critical “To Do’s”Critical “To Do’s”• Talk and Connect (e-mail, web site, IM, phone)Talk and Connect (e-mail, web site, IM, phone)
• Encourage and RewardEncourage and Reward
• Offer SupportOffer Support
• Stomp Out GossipStomp Out Gossip
The Middle of the Year
Solving the Problem of Member Retention
Say “thank you” publiclySay “thank you” publicly
and privately.and privately.• Be specific about what he/she did well.
• Write him thank-you letters, notes, or hand-written postcards.
Solving the Problem of Member Retention
Don’tDon’t gossip! gossip!
Solving the Problem of Member Retention
No Pain, No GainNo Pain, No Gain“It’s really hard to stay involved in this group”
Critical “To Do’s”Critical “To Do’s”• Review ProgressReview Progress
• Determine Final GoalsDetermine Final Goals
• Review MissionReview Mission
• Team BuildingTeam Building
The Last Months of the Year
Solving the Problem of Member Retention
If you give a If you give a staffer a staffer a task, let her task, let her finish it.finish it.
Solving the Problem of Member Retention
Time to Move OnTime to Move On“We did it and I helped in a big way!”
Critical “To Do’s”Critical “To Do’s”• Celebrate SuccessCelebrate Success
• Share ThanksShare Thanks
• Say GoodbyesSay Goodbyes
• Recruit for Next YearRecruit for Next Year
The End of the Year
Solving the Problem of Member Retention
With a With a Retention Retention
PlanPlan
Your Group Can Keep Your Group Can Keep Most of ItsMost of ItsMembers.Members.