lydia chodosh - harper's magazine · 2020. 3. 16. · november 09/04/20 09/11/20 10/19/20 10/27/20...
TRANSCRIPT
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JOCELYN D. GIANNINIVice President, Advertising
LYDIA CHODOSHProduction Manager
212.420.5757
HARPER’S MAGAZINE/JULY 2018 $6.99
DEATH OF A GREAT AMERICAN CITY
AS THE SOUTH GOES, SO GOES THE NATION
New York and the Urban Crisis of Affl uence
New York and the
JEFF SHARLET ON BLUE LIVES MATTER
July Cover US Subs.indd 1 5/15/18 4:38 PM
05152018161156
MARGO JEFFERSON ON MICHAEL JACKSON
HARPER’S MAGAZINE/JULY 2019 $6.99
MARGO JEFFERSON ON MICHAEL JACKSON
HARPER’S MAGAZINE/
KEEP GOING NORTHAt the border with William T. Vollmann
NEW FICTION BY DAVID SZALAYAND NELL ZINK
July Cover US Sub 17.indd 1 5/22/19 3:43 PM05222019144524
HARPER’S MAGAZINE/JULY 2017 $6.99
WHO OWNS BLACK PAIN?on race and risk in american culture
by zadie smith
bill o’reilly’s harassment of historythe battle for the soul of the democratic party
July Cover US Subs CX 1.indd 1 5/16/17 11:37 AM
05162017123157
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HARPER’S MAGAZINE / MARCH 2010 $7.95
THE GUANTANAMO “SUICIDES”A Camp Delta Sergeant Blows the Whistle
By Scott Horton
MAMMON FROM HEAVENThe Prosperity Gospel in Recession
By Benjamin Anastas
THAT’LL BE TWO DOLLARSAND FIFTY CENTS PLEASE
A story by Myla Goldberg
Also: William H. Gass and Philip Levine
E D W A R D C O N L O N : T H E P O L I C E - E N T E R T A I N M E N T C O M P L E X
March CAN SUBS cover Final2 1/21/10 11:32 AM Page 1
HARPER’S MAGAZINE/APRIL 2017 $6.99
THE RISING FEMINIST RESISTANCE
April Cover US Subs Final.indd 1 2/20/17 11:52 AM
02212017075609
HARPER’S MAGAZINE/FEBRUARY 2018 $6.99
TALK ME INTO ITseven writers on persuasion
in the age of trump
abe lincoln’s notes to selfwhat we owe puerto rico
February Cover final US SUB 3.indd 1 12/18/17 2:37 PM
12192017083200
JAPAN & EUROPE: ARE WE LOSING OUR ALLIES?RUSSELL BAKER/P-ETER DRUCKER/IRVING HOWE
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AGE AND SEXUALITY
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Jules Feiffer/Larry L. King/James DickeyJohn Fischer/Irving Howe/Russell Lvnes
CAMERON FRENCHAdvertising Operations Coordinator
169 YEARS IN PRINT
2020MEDIA KIT
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Harper’s Magazine is America’s longest-running general interest publication, consistently bringing bold and original ideas to our audience since the first issue in June 1850. This is the publication that broke the scandals of the My Lai Massacre and Guantanamo Suicides coverup, where Moby Dick was first serialized and “Nickel and Dimed” first lived, and the only American magazine to excerpt The Satanic Verses. Throughout its history, Harper’s has published writers and artists ranging from Mark Twain, Thomas Nast, Langston Hughes, Sylvia Plath, Hunter S. Thompson, James Baldwin, Kurt Vonnegut, Tom Wolfe, Alice Walker, Naomi Klein, David Foster Wallace, Zadie Smith, Art Spiegelman, Rebecca Solnit, to Mychal Denzel Smith. Winner of 21 National Magazine Awards, the magazine includes features ranging from investigative reporting, essays and opinion, reviews, new fiction, to photography.
600,000
Monthly Print Magazine Harper's Online @ harpers.org
combinedmonthlyaudience
OUR NUMBERS
two weekly newsletters podcast
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ABOUT US
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Average number of years readers have subscribed to Harper’s Magazine : 10 Number who have subscribed over 20 years : 1 in 5
Average number of hours spent reading Harper’s Magazine : 3
Number of subscribers who are women : 1 in 3
Percentage who have graduated from college : 77Percentage who hold a postgraduate degree : 46
Percentage who will help finance their child or grandchild’s education within the next 4 years : 70
Average household income of a subscriber to Harper’s Magazine : $116,049Percentage whose household net worth exceeds $500,000 : 50
Percentage who own their own home : 68
Percentage of subscribers who make regular charitable donations : 87 Average yearly amount spent on charitable donations : $1,345
On books : $536On music : $233
On health & wellness products : $1,418On pet products : $1,307
Percentage who are willing to pay more for environmentally friendly products : 84Percentage who prefer to buy American-made : 58
Precentage who voted in elections for public office: 71 Number who took an active role in a civic, social, or political issue : 1 in 3
Who wrote an article or book for publication : 1 in 5
Percentage who attend the theater at least once per year: 68Classical music concerts: 48
A book reading or signing: 41A sports event: 51
Visited a museum: 88Visited an art gallery or auction house: 61
Source: Ipsos 2016 subscriber study and 2018 MRI Doublebase. “Harper’s Index” is a registered trademark.
HARPER’S INDEXOF HARPER’S MAGAZINE SUBSCRIBERS
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NEWSLETTER AND PODCAST SPECIFICATIONS
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file formattingPNG or GIF NO JPEGsResolution: 60 dpi (min)Please inquire if you wish to send video files
design servicesIf you are interested in Harper’s own design services, we are happy to offer these at a flat rate of an additional $100 per ad. Please contact your sales repre-sentative for details.
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TUESDAY’S WEEKLY REVIEW
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NEWSLETTER AD SIZES
FRIDAY’SFROM THE ARCHIVE
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HARPER’S WEEKLY REVIEW
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HARPER’S PODCAST 15 SECOND
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FROM THE HARPER’S ARCHIVE
A PODCAST of weekly discussions going deeper inside every issue, available for download on iTunes, Stitcher, and GooglePlay
◆Please provide scripttext in .doc or docx
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jeff
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submitting digital creativesMaterials should be sent via email to the contacts below
advertising [email protected]@harpers.org
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WEB ADVERTISING SPECIFICATIONS
2020MEDIA KIT
BILLBOARD970 x 250 CPM $15
MEDIUM RECTANGLE300 x 250 CPM $10
HALF PAGE300 x 600 CPM $12
DESKTOP + MOBILE AD SIZES
LEADERBOARD728x90
CPM $12
BILLBOARD LEADERBOARD
MEDIUM RECTANGLEHALF PAGE
above + below the fold
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file formattingPNG or GIFNO JPEGsResolution: 60 dpi (min)Please inquire if you wish to send video files
design servicesIf you are interested in Harper’s own design services, we are happy to offer these at a flat rate of an additional $100 per ad. Please contact your sales repre-sentative for details.
submitting digital creativesMaterials should be sent via email to the contacts below
advertising [email protected]@harpers.org
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PLEASE NOTE: All live matter must remain within 0.25 in. from page trim. Page trim size: 8 x 10.875 inches
2/3 VERTICALNon-bleed:
4.625 x 10 in. 1/2 PAGE HORIZONTALNon-bleed: 7 x 4.875 in.
1/3 SQUARENon-bleed:
4.625 x 4.875 in.
Bleed: 16.25 x 11.125 in.Trim: 16 x 10.875 in.
Bleed: 16.25 x 11.125 in.Trim: 16 x 10.875 in.
TWO-PAGE SPREAD HALF-PAGE SPREAD
FRACTIONALS
1/3 VERTICALNon-bleed:2.25 x 10 in.
Non-bleed: 7 x 10 in.Bleed: 8.25 x 11.125 in.
Trim: 8 x 10.875 in.
FULL PAGE
PRINT ADVERTISING SPECIFICATIONS
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FORMATING REQUIREMENTS
Please submit a high resolution PDF/X (300 dpi) with embedded images and fontsAll colors must be CMYK or BWNO SPOT COLORS
PRODUCTION CONTACTLydia [email protected]
SUBMITTING PRINT CREATIVESMaterials should be sent via email to [email protected]
MAGAZINE PRINTING INFO
Publication trim size: 8 x 10.875 in. Process: web offset R.O.P.Paper: 40 lb. gloss coated offsetBinding: saddle stitchInk density: Max 280 on 4C
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Four Color Open 3x 6x 9x 12x
1 page 9,500 9,025 8,550 8,075 7,600
Center Spread 18,000 17,100 16,200 15,300 14,400
2/3 7,125 6,770 6,415 6,055 5,700
1/2 5,700 5,415 5,130 4,845 4,560
1/3 3,800 3,610 3,420 3,230 3,040
1/6 2,280 2,160 2,050 1,950 1,850
Covers Open 3x 6x 9x 12x
C2 11,000 10,450 9,900 9,350 8,800
C4 12,000 11,400 10,800 10,200 9,600
Black and White Open 3x 6x 9x 12x
1 page 6,080 5,775 5,470 5,170 4,865
2/3 4,375 4,155 3,940 3,720 3,500
1/2 3,650 3,470 3,285 3,105 2,920
1/3 2,400 2,280 2,160 2,040 1,920
1/6 1,440 1,360 1,300 1,250 1,170
Please ask your sales representative for our discounted nonprofit, cultural, publishing or small business rates.
PLEASE NOTE: If you are interested in Harper’s own design services, we are happy to offer these at a flat rate of an additional $100 per ad. Please ask your sales representative for details.
GENERAL PRINT ADVERTISING RATES
Print [email protected]
Jocelyn D. GianniniVice President,
Advertising
Lydia ChodoshProduction Manager
& Designer
2020MEDIA KIT
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Issue Space Reservation Materials DueSubscriber
In-homeOn-sale
Date
January 11/01/19 11/08/19 12/12/19 12/24/19
February 11/29/19 12/06/19 01/18/20 01/28/20
March 01/03/20 01/10/20 02/17/20 02/25/20
April 01/31/20 02/07/20 03/16/20 03/24/20
May 02/28/20 03/06/20 04/20/20 04/28/20
June 03/27/20 04/03/20 05/18/20 05/26/20
July 04/24/20 05/01/20 06/15/20 06/23/20
August 05/29/20 06/05/20 07/20/20 07/28/20
September 06/26/20 07/03/20 08/17/20 08/25/20
October 07/24/20 07/31/20 09/14/20 09/22/20
November 09/04/20 09/11/20 10/19/20 10/27/20
December 10/02/20 10/09/20 11/16/20 11/24/20
PUBLICATION DATES AND DEADLINES
Print [email protected]
Jocelyn D. GianniniVice President,
Advertising
Lydia ChodoshProduction Manager
& Designer
2020MEDIA KIT
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Harper’s Magazine, a co-owner of Book Culture on Columbus Avenue, sponsors an ongoing (and ever-growing) author series with the independent store. Since the bookstore opened in 2015, the magazine has hosted fiction and non-fiction writers, from both trade houses and university presses, including such authors as Rebecca Solnit, Masha Gessen, Senator Bernie Sanders, Joseph Stiglitz, Ronan Farrow, Joyce Carol Oates, Thomas Frank, John Cleese, and the late Tom Wolfe.
Harper’s author events may be held at Book Culture or offsite. We have worked with offsite venues that can accommodate anywhere from 200 to 2,000 attendees; these events are supported by ticket sales, which include a copy of the book and a subscription to the magazine. These presentations feature a Harper’s editor or contributor joining author(s) in conversation, or introducing a reading.
gratis web and newsletter advertising
social media reshares on harper’s twitter (114k followers) and facebook (162k followers)
custom designed postcard invitations featuring book jacket art and event details, mailed to thousands of harper’s nyc subscribers
Each event receives individualized promotion which includes the following:
For more information on how Harper’s Magazine can assist your successful book launch, please contact:
Jocelyn D. Giannini, Vice President, Advertising
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BOOK AUTHOR SERIES
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WHAT WE CAN OFFER
2020 COVER_FINAL2020 About Us_22020 Media Kit Index_22020 Newsletter and Podcast Specs2020 Web Specs Sheet2020 Print Specs Sheet2020 General Rates2020 Publication Dates + Deadlines2020 BC Event Series