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Framework Education a
City of Lynch
Prepared forCity of LynchErin B. HawkinQuality Mana
Prepared byStantec Con
May 27, 2014
for Public and Outrea
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Table o
EXECUTIHISTORYLEGACYPUBLIC E
1.0 D1.1 P1.2 P1.3 P
2.0 ID2.1 P2.2 P2.3 W2.4 TA
3.0 C3.1 B
4.0 P4.1 SO4.2 P4.3 P4.4 E4.5 C4.6 LY4.7 C4.8 TA4.9 D
5.0 D
6.0 EV
LIST OF A
APPENDA.1 PA.2 La
APPEND
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VE SUMMAY AND BACKY STORMWAEDUCATION
DEFINE THE DROGRAM DROGRAM GROGRAM O
DENTIFY ANUBLIC INVOOLLUTANTS
WATER QUAARGET AUD
CREATE THE MRANDING A
ACKAGE THOCIAL MEDROMOTIONRINTED MADUCATIONA
CITY WEBSITEYNCHBURG
CITY SOURCAKE THE PLE
DO YOUR PA
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VALUATE TH
APPENDICES
TRIX Aet Waste trawn care t
ACIX B
PUBLIC EDUC
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RY ..............KGROUND .ATER ISSUES N AND OUTR
DRIVING FODRIVING FOGOALS .......OBJECTIVES
D ANALYZEOLVEMENT ..S AND STORLITY ISSUES .
DIENCES ......
MESSAGE ..AND DELIVE
HE MESSAGDIA ..............NAL MATERITERIAL (FLYAL MATERIAE ..................
G TV .............E NEWSLETTEDGE ..........ART - BE SEP
HE MESSAG
HE OUTREAC
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RI-FOLDS .....ri-fold ..........ri-fold .........
CTIVITY FUN
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E THE TARGE...................MWATER IS......................................
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blic education and
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BJECTIVES .............................................................
CE ....................................ONCERN ............................................
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i
....... I
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...... II
..... V
... 1.1
... 1.1
... 1.1
... 1.2
... 2.3
... 2.3
... 2.5
. 2.10
. 2.11
. 3.18
. 3.20
. 4.23
. 4.23
. 4.24
. 4.25
. 4.25
. 4.25
. 4.27
. 4.27
. 4.28
. 4.28
. 5.29
. 6.30
.. A.1
.. A.1
.. A.3
... B.5
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APPENDC.1 PC.2 P
APPEND
APPEND
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PLIX Cledge Formledge Than
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C.18 C.18 C.19
D.21
. E.22
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Execut
The City o
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July 1, 20
address el
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June 30, 201
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CH PLAN
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ment strategy t
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ATER ISSUES
he City and th
m and sewer i
rastructure di
ot during a lar
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James River.
ccomplished w
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burg. With de
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citizens. Thi
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, has led to th
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through Lync
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he amount of
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chburg (Figur
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CH PLAN
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mes River wat
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chburg has see
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the city must
esapeake Bay
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to remedy com
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system. These
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rt. It will be in
ation of this p
vides the feedb
at the James
What can dirty?
Trash
Littering, chfactories, pe
Large Parki
Littering, po
Run-off, litt
Poor municconstruction
Sewage / tra
Sediment rufrom constreroded strea
Trash and ir
Humans, livrun-off
Poop from afrom factori
Cows, Indus
Litter
Fracking, GDevelopmen
ND OUTREAC
ncumbent upo
plan.
back received
s River Splash
make the w
hemicals fromesticides
ing Lots
ollution, wast
ter
cipal managemn, stormwate
ash
un-off (especiruction sites aam beds), fert
rresponsibilit
vestock, storm
animals, chemies
strial pollutio
Griffin Pipe, nt
CH PLAN
on the City to
d from the pub
h and Dash
water W
Ne
m SpGo
Fix
te Re
Spposo
ment / r run-off
Ad
Re
ially and rtilizers
Alclean
ty Be
mwater Filfrostaliv
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Th
Ca
o ensure that p
blic.
What can you
ever Litter
pread awareneoogle it
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ecycle, not litt
pread the worollution sourcolutions
dvocate, clean
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llocate funds teaning projecnd publicize
e aware and a
lter run-off, com constructiarts in small sve downstream
se less stuff, som dumping
easure toxicitean up
hrow away tra
all DEQ. Pick
public percep
u do to help
ess, recycle,
ter
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n up our yards
to river cts. Educate
a good steward
control erosioion sites. It alstreams - we am!
stop companiestuff
ty in water an
ash
up trash/but
2.4
ptions
?
s
d
on ll all
es
nd
ts
FRAMEW
Identify anMay 27, 20
Why is itclean wa
Clean drinswimming
A little thi
To keep fi
Preserve f
Enjoy usin
Health
For all for
To have cl
So the ani
Swimminand impo
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Ecosystem
For good h
Future of life
2.2 P
The follow
along with
1. B
ag
w
WORK FOR P
nd Analyze th014
t importantater in our s
nking water ag
ing called LIF
ish alive
fish, flora, and
ng the rivers
rms of life tha
lean drinking
imals can live
ng / Fishing - hrtant wildlife
s. Safe for our
m Health
health and hy
our grandchi
OLLUTANTS
wing list provi
h the pollutan
acteria – Ba
gricultural ac
waterborne pa
PUBLIC EDUC
he Target Aud
t to have streams?
and
FE
d humans
at require it
g water
e healthy
human use habitat
r kids
ygiene
ildren. All of
AND STORM
ides a summa
nt’s importanc
cterial impair
ctivities, pets
athogens by t
CATION AN
ience
What can dirty?
Pollution
Industrial r
Cars
Run-off, po
Debris, run
Poor enviro
Sewage, runspills
Litter / Sew
Trash - Poll
Pollution, atrash
Run-off
Blackwater off
Trash, litter
Many thingLynchburg bproper drain
MWATER ISS
ary of each of
ce to water qu
rments are ty
s, and huma
the DEQ and
ND OUTREAC
make the w
un-off
llution from r
-off
onmentalism
n-off, cattle, w
wage
lution
agriculture run
Creek sedime
r, waste
gs including inbuilding withnage
SUES OF CO
the pollutant
uality and pot
ypically relate
an sources.
d are used to
CH PLAN
water W
Sto
Vo
Ri
roads GrLy
Do
Noen
wildlife, Belegwa
Pu
Cl
n-off, Acpeanpe
Cl
ent run- Rapo
Ne
n hout
Spor
ONCERN
ts of concern
tential polluta
ed to fecal ba
Fecal colifor
o quantify the
What can you
op polluting
olunteer. Wha
ide bikes
reen infrastruynchburg
on't litter
ot have poor nvironmentali
e a river rat. Lgislature. Demater
urify
ean it up
ctivities like theople used to und changing perception of th
ean and educ
ain barrels, pioop
ever Litter
peak out. Thanrganizations
as identified b
ant sources.
acteria that c
rms are used
e safety of h
u do to help
at do you need
ucture in hilly
ism
Lobby the mand clean
his one to getusing the rive
public he river
cate
ick-up dog
nk
by the public,
ome from wi
d as indicato
uman exposu
2.5
?
d?
y
t er
,
ildlife,
ors of
ure to
FRAMEW
Identify anMay 27, 20
sw
in
C
hi
si
se
ni
D
ho
ad
2. N
in
lo
ph
co
ni
el
in
he
ni
3. Se
im
gr
ca
A
pa
se
de
Ly
M
4. V
su
ca
pr
WORK FOR P
nd Analyze th014
wimmable wa
nfiltration and
ity of Lynchb
igh flow eve
ignificant per
erve as a sour
ine streams i
Dreaming Cree
owever, is the
dditional TMD
Nutrients – Nu
n natural ecos
ow dissolved
hosphorus, w
onsidered pho
itrogen and
levated conce
nclude septic
elpful to trea
itrogen and p
ediment – Se
mpacts on ha
rowth, aquati
apacity behin
Additionally, s
articles (e.g. p
ediment to r
eforestation,
ynchburg wil
MCM #4 (cons
Volume of Run
urfaces. Whe
ausing loss o
roperty into t
PUBLIC EDUC
he Target Aud
aters. Human
d inflows of
burg has a com
ents, but whi
rcentage of h
rce of bacteria
n Lynchburg
ek was added
e James Rive
DLs or TMDL
utrients are es
systems and l
oxygen, and
with most f
osphorus lim
phosphorus,
entrations of p
systems, str
at nutrients
phosphorus ac
ediment is a c
abitat and w
ic life by redu
nd impound
sediment is
phosphorus)
receiving wat
construction
ll be required
struction site
n-off – Run-o
en run-off in
of habitat for
the stream ch
CATION AN
ience
n sources of
sanitary syste
mbined sewer
ich has a lon
households in
al loading. T
were listed a
d to the list in
r, which inclu
L modification
ssential to life
ead to undesi
d turbidity.
freshwater sy
miting. The C
and DEQ m
phosphorus.
ream bank er
as individua
ccumulate an
common surfa
ater quality.
ucing habitat a
ding structur
often associa
or are carried
ters are thro
n activities, et
d to address i
stormwater r
off increases i
ntensity and v
r fish and m
hannel. Tradit
ND OUTREAC
fecal bacteri
ems resulting
r system that
ng term con
n the City hav
The previous c
as being impa
n 2010. The
udes segment
ns will be app
e, but when p
irable conseq
The primar
ystems (e.g.
hesapeake Ba
monitoring of
Primary sour
rosion, and r
al pollutants
d are remove
face water imp
Sediment af
available for f
res that can
ated with oth
d into water b
ough streamb
tc.). Sedime
in its Chesap
run-off) deals
in magnitude
volume incre
macroinvertebr
tional stormw
CH PLAN
a are often r
g in overflow
is known to d
ntrol plan to
ve on-site se
cycle of the C
aired for bact
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ts of come loc
proved during
present in abu
quences such a
ry nutrients
streams an
ay TMDL req
the James R
rces of these
residential fer
rather than
ed through dif
pairment tha
ffects light pe
fish and macr
n lead to flo
her pollutant
bodies by ma
mbank erosion
ent is one of
peake Bay TM
s extensively w
e and volume
ease, stream
rates and ca
water manage
related to fau
ws, and illicit
discharge san
minimize su
eptic systems,
City’s MS4 Per
teria. In addi
MDL for bact
cal creeks. It
g this MS4 pe
undance can c
as algal bloom
of concern
nd river in
quires that th
River at Lync
nutrients in s
rtilizer applic
grouping the
fferent proces
at can have a
enetration re
roinvertebrat
ooding and
ts that attach
ass erosion. P
n and land
the pollutant
MDL Action P
with sediment
with an incre
channels can
an cause slou
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nitary waste d
uch overflow
, which could
rmit indicated
ition to these
teria impairm
is anticipated
rmit cycle.
cause an unba
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are nitrogen
Lynchburg)
he City reduce
chburg has s
stormwater ru
cation. It is
em together
sses.
variety of neg
educing veget
tes, and the st
structure fa
h to the sed
Primary sour
use changes
ts that the C
Plan. Additio
t.
ease in imper
n begin to de
ughing of per
ies (e.g. pond
2.6
ucture,
. The
during
ws. A
d also
d that
e nine,
ments,
d that
alance
cation,
n and
being
e both
shown
un-off
often
since
gative
tation
torage
ailure.
iment
rces of
s (e.g.
City of
onally,
rvious
egrade
rsonal
ds) are
FRAMEW
Identify anMay 27, 20
ef
w
re
co
pr
w
si
th
P
5. St
pr
de
or
Th
w
st
is
6. F
ar
fl
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th
im
7. T
ca
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8. A
po
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an
WORK FOR P
nd Analyze th014
ffective at red
with an increa
equire a mor
ooperation fr
rovide a cost-
with peak red
ignificantly re
hat will be ad
rovisions.
tormwater R
ractice of m
evelopment c
rder for them
he City has
which could se
tormwater reg
ssue may be a
Flooding – Flo
reas, and high
ooding that a
cale flooding
he City. Flood
mprove conve
Trash – Trash
an become a
MDLs throug
ivic group tra
resent a haza
oncern.
Automobiles –
ollution. Au
mpact of the
nd through p
PUBLIC EDUC
he Target Aud
ducing peak r
se in run-off
e holistic and
rom the citiz
-effective app
duction pract
educe the effe
ddressed, to
Regulations –
managing the
community w
m to meet their
worked with
erve as a mod
gulations in V
dequately dea
ooding can be
hly developed
affects low lyin
that may res
d control is ty
eyance or prov
h in receiving
significant is
ghout the cou
ash pickup ou
ard to the hea
– Many of th
utomobiles ca
infrastructure
pollutants tha
CATION AN
ience
run-off rates,
volume. Stor
d integrated
zenry. Distri
proach to red
tices targeted
ects of erosio
a large degre
Virginia has
run-off asso
will need to le
r potential to
h the develop
del for future o
Virginia will c
alt with under
e a significant
d watersheds.
ng neighborh
sult from wide
ypically dealt
vide storage f
waters receiv
ssue in urban
untry. It also
utings and ad
alth, safety, a
he public com
an contribute
e that is requ
at they depos
ND OUTREAC
but are less
rmwater man
approach to
ibuted volum
ucing combin
d at less fre
on. However
ee, in MCM #
developed ne
ociated with
earn more ab
mitigate the i
pment commu
outreach. Wh
ertainly incre
r MCM #5.
issue in area
Flooding ma
hoods and inu
e swaths of s
with through
for large quan
ved the most
n watersheds
presents an o
dopt-a-highwa
and welfare o
mments dealt
significantly
uired to supp
sit in the wa
CH PLAN
effective at r
nagement pra
dealing with
me reduction
ned sewer ove
equent rainfa
r, this is a pro
#5, and the C
ew stormwate
developmen
bout how to i
impacts assoc
unity under
hile improvin
ease acceptan
as with relativ
ay range from
undates basem
slow moving w
h large scale c
ntities of run-o
feedback from
and in recen
opportunity f
ay or adopt-a
of the public,
t with the im
y to water qu
ort them (roa
atersheds. Th
reducing the i
actices to redu
h run-off, and
practices hav
erflows. Whe
all events, th
ogrammatic w
Chesapeake B
er regulations
nt in the com
implement th
ciated with fu
previous MS
ng the unders
nce and efficac
vely steep terr
m minor issue
ments and cra
water inunda
capital impro
off.
m the local p
nt years has
for public par
a-stream prog
but is more
mpact of auto
uality impairm
ads, culverts,
he primary p
impacts assoc
uce run-off vo
d as such, req
ve been show
en used in ta
hese practice
water quality
Bay TMDL S
s that will alt
ming years.
hese regulatio
uture develop
S4 Program P
tanding of th
cy, this storm
rain, large dra
es such as loc
awl spaces, to
ating large are
ovement proje
participants.
been the bas
rticipation th
grams. Trash
often an aes
omobiles on
ments throug
, parking lots
pollutants tha
2.7
ciated
olume
quires
wn to
andem
es can
y issue
pecial
er the
The
ons in
ment.
Plans,
he new
mwater
ainage
calized
o large
eas of
ects to
Trash
sis for
rough
h may
sthetic
water
gh the
s, etc.)
at are
FRAMEW
Identify anMay 27, 20
as
in
po
ti
9. W
su
sh
in
ca
w
th
10. A
th
ba
ch
These pot
priority w
plan to m
provides t
WORK FOR P
nd Analyze th014
ssociated with
nto the draina
ollution throu
res dumped i
Wastewater D
uch as indus
hould be perm
ndustrial disc
an be affecte
wastewater, bo
han the City o
Agricultural D
heir watershe
acterial and n
hemicals in re
tential water q
water quality is
eet the MS4 P
the framewor
PUBLIC EDUC
he Target Aud
h automobile
age system fro
ugh illegal du
into creeks).
Discharges – W
strial discharg
mitted under
charges and L
ed through pu
oth industria
of Lynchburg’s
Discharges –
eds. Agricul
nutrient loads
eceiving wate
quality issues
ssues that wil
Permit requir
rk for quantify
CATION AN
ience
es are oil, grea
om automobi
umping and
Wastewater d
ges, residenti
separate perm
Lynchburg ha
ublic educati
al and munic
s MS4 progra
Isolated urba
ltural source
s, and crops,
rs.
were present
ll be selected
ements betwe
ying the ident
ND OUTREAC
ase, and heav
iles, the beha
illicit dischar
discharges ma
ial septic sys
mits). Public
as a significan
on and outre
ipal are perm
am.
an areas may
s of pollutio
which can co
ted for consid
for developm
een July 1, 20
tified water qu
CH PLAN
vy metals. In
avior of autom
rges (e.g. oil
ay include a w
stems, and p
c feedback inc
nt number of
each program
mitted under
y have signific
on include ca
ontribute to s
deration as rep
ment of the pu
014 and June
uality parame
n addition to
mobile owners
disposed of i
wide range o
point source
cluded severa
f septic syste
ms. However
separate per
cant agricultu
attle, which
sediment, nut
presenting th
ublic education
30, 2018. Th
eters.
pollutants th
s can contrib
in storm drai
f pollution so
discharges (w
al comments
ems, both of w
r, most sourc
rmitting prog
ural activity w
can contribu
trients and or
he City’s three
n and outreac
he following ta
2.8
hat get
ute to
ins or
ources
which
about
which
ces of
grams
within
ute to
rganic
e high
ch
able
FRAMEW
Identify anMay 27, 20
Table 2-2
Based on
City, it ha
will be ad
1. B2. N3. Se
The three
not regula
and educa
Chesap
Local T
MCM1
MCM2
MCM3
MCM4
MCM5
MCM6
CSO Lo
Compre
Rain Ba
Storm D
Litter C
Pet Wa
* Wastew
** These is
Relates to othe MS4 pe
Relates to rCity initiativ
Relates to pmay implem
Public percsignificant
Parameter creduced thr
WORK FOR P
nd Analyze th014
2: Weighting
the feedback
as been determ
dressing are:
acteria Nutrients (Pho
ediment
high priority
ated under a s
ation.
eake Bay TMDL
TMDL(s)
- Public Educatio
- Public Involvem
- IDDE
- Construction
- Post-Construct
- Good Houseke
ong Term Contro
ehensive Plannin
arrel
Drain Marking
lean-Up Activitie
st Programs
water Discharges
ssues are holist
other requiremenermit
requirements of oves
programs that thment
eives this to be aparameter
can be significanrough outreach
PUBLIC EDUC
he Target Aud
table for wa
obtained from
mined that the
osphorous and
y water quality
separate contr
Weight
44
L 15
5
on 4
ment 4
4
4
tion 4
eeping 4
18
l Plan 12
ng 6
8
2
2
es 2
2
15
15
Total 100
s, in most cases
ic in nature and
nts of
other
e City
a
ntly
CATION AN
ience
atershed poll
m various stak
e three high p
d Nitrogen)
y issues select
rol measure a
Bac
teri
a
Phos
phor
us
(1-10) (1-10)
10
10
3
8 5
8
8 5
3 3
8 4
6 6
5 2
37 42
, are addressed
address most p
ND OUTREAC
lutants of co
keholders wit
priority water
ted were the h
and that could
Nit
roge
n
Sedi
men
t
Run
off
(1-10) (1-10) (
10 10
3
5
8
8
5
3 3
5
4
6 4
2 5
37 38
through separat
pollutants throug
CH PLAN
oncerns base
thin the City a
r quality issue
highest ranke
d be the most
Run
off
V
olum
e **
Stor
mw
ater
R
egul
atio
ns *
*
Fldi
1-10) (1-10) (1-
8 8
3 5
8
8 8
10
8
7 4
4
47 26 2
te permitting pro
ghout the waters
ed on reside
and among re
es that the Cit
ed pollutants
t impacted by
Floo
ding
Tra
sh
Aut
omob
iles
-10) (1-10) (1-1
5 5
5 5
5
8
8 8
8
5 5
5
5 5
5
1 9 2
7 2
21 36 15
ocesses.
shed.
nt response
esidents of the
ty of Lynchbu
of concern th
y public outrea
Aut
omob
iles
Was
tew
ater
D
isch
arge
s *
Agr
icul
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l D
isch
arge
s
10) (1-10) (1-10
8 8
5 5 5
8
8 8
8
5 5
5
2
2 8 6
2 5 4
5 41 24
2.9
e
rg
hat are
ach
Dis
char
ges
0)
FRAMEW
Identify anMay 27, 20
2.3 W
Various w
contribute
W
W
W
Based on
(bacteria)
campaign
Maintena
P
au
Y
ya
O
S
nu
nu
WORK FOR P
nd Analyze th014
WATER QUAL
water quality i
e to the pollut
Water Quality
Pet Wa
Unma
Wildlif
Anima
Water Quality
Yard F
Unma
Pet Wa
Livesto
Water Quality
Agricu
Home
Stream
discussion wi
), citizen feedb
n, three prima
nce and Septi
Pet Waste: C
udience can b
Yard Mainte
ard maintena
Outreach to pr
eptic System
utrient loads.
utrient and b
PUBLIC EDUC
he Target Aud
LITY ISSUES
ssues contrib
tants of intere
Issues Contri
aste
intained sept
fe
al fertilizers
issues contrib
Fertilizers
intained sept
aste
ock waste
issues contrib
ulture
maintenance
m buffer deple
ith City staff a
back, and con
ary audience f
ic Systems.
Contributes to
be defined and
enance: Prop
ance contribut
rivate citizens
m Owners:
. Outreach to
acterial loads
CATION AN
ience
bute to the pol
est are listed a
ibuting to Bac
ic systems
buting to Nut
ic systems
buting to Sed
e and constru
etion
and a review o
nsidering the a
for outreach w
o bacterial im
d outreach ha
per yard main
tes to solid (y
s on proper ya
Failing septic
o septic system
s.
ND OUTREAC
llutants of con
as follows.
cteria:
trients:
iment:
ction
of the availab
ability to influ
were selected.
pairments an
as been proven
ntenance influ
yard debris) an
ard maintenan
c systems hav
m owners has
CH PLAN
ncern. The pr
ble literature,
uence behavio
. They deal sp
nd nutrient co
n to be effecti
uences water
nd to nutrien
nce can also b
ve a proven lin
been proven
rimary local is
local water qu
ors through a
pecifically wit
oncerns. Suita
ive to this aud
quality conce
nts (over-fertil
be an effective
nkage to bact
to be effectiv
ssues that
uality issues
an outreach
th Pet Waste,
able target
dience.
erns. Specific
lization).
e outreach too
eria loads and
ve in reducing
2.10
Yard
cally,
ol.
d
g
FRAMEW
Identify anMay 27, 20
2.4 TA
Each of th
Not every
locations
Animal L
Pet and an
citizens to
citizen wh
a park rul
on how pe
could influ
impact wa
without an
Natural A
Streams fl
streams a
areas coul
Signage co
contribute
impacts m
but in rur
water bod
discourag
urban are
should be
In coordin
unavailab
outreach t
process m
version th
WORK FOR P
nd Analyze th014
ARGET AUD
he selected hig
y citizen may b
and methods
Lovers
nimal waste i
o clean up pet
hile they are w
le requiring p
et waste in str
uence animal
ater quality ar
ny treatment.
Area, Jefferson
flow through t
nd could imp
ld also impac
ould also help
e large amoun
may not be as
ral areas feces
dy without any
ge geese from
ea could lead t
e encouraged h
nation with th
ble/inaccessib
to pet supply
marketing (ma
hereof) describ
PUBLIC EDUC
he Target Aud
DIENCES
gh priority po
be contributin
to reach the
s a large cont
t waste and gi
walking their d
et waste to be
reams can hu
l lovers to furt
re those direc
. The parks th
n Park, Peaks
these parks. A
pact water qua
t the receivin
p reduce anim
nts of nutrien
bad, because
s can accumul
y filtration. D
remaining at
to more probl
however in fo
he City, we att
ble. Primary v
companies, p
ailers, etc.), w
bed below un
CATION AN
ience
ollutant loadin
ng to the curr
citizens contr
tributor of bac
iving example
dog. One sign
e picked up, m
rt the wildlife
ther consider
ctly adjacent t
hat are in the
View Park, R
Although the m
ality the most
g waters in ea
mal waste due
nts and bacter
there is less r
late on an imp
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