lynda scott, senior partner, midlands and lancashire commissioning support unit
TRANSCRIPT
23/04/2015
The Power of Communications - Collaboration
to develop successful prevention strategies
Lynda Scott
Director & Senior Partner
NHS Communications and Engagement Service
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Midlands and Lancashire CSU
www.midlandsandlancashirecsu.nhs.uk
Plan your relationships
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Midlands and Lancashire CSU
www.midlandsandlancashirecsu.nhs.uk
Prepare for major issues – practice scenarios
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Midlands and Lancashire CSU
www.midlandsandlancashirecsu.nhs.uk
Local Safeguarding Board Communications
1. Be clear on the vision – where you want to be
2. Common set of values – how you are going to
work
3. Create one story – outcomes focussed
4. Build foundations – find the team & resources
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Midlands and Lancashire CSU
www.midlandsandlancashirecsu.nhs.uk
Build basics or foundations
• Branding – single brand/identify for partnership
working
• Agree how/frequency of when your
partnership will communicate – test its right!
• Create one multi-agency team
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Midlands and Lancashire CSU
www.midlandsandlancashirecsu.nhs.uk
Recipe for working together
• Warm the oven – get to know each other
• Get some basic principles everyone signs up
to
• Create channels of communications
• Put in good splash governance – policies and
protocols you might need
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Midlands and Lancashire CSU
www.midlandsandlancashirecsu.nhs.uk
Its all about relationships!Make it fun
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Midlands and Lancashire CSU
www.midlandsandlancashirecsu.nhs.uk
Getting ready for the future
The world of communications and how people communicate has changed
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Midlands and Lancashire CSU
www.midlandsandlancashirecsu.nhs.uk
Media landscape is changing
Source: Google / Ipsos Mori
Courtesy of Drew Benvie @Battenhall - source Ipsos Mori
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Midlands and Lancashire CSU
www.midlandsandlancashirecsu.nhs.uk
Be clear to everyone how they find information about
your issue
Insert Right Services
Right Time Brochure
PDF here
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Midlands and Lancashire CSU
www.midlandsandlancashirecsu.nhs.uk
Help. A four letter word you shouldn’t be afraid of
In October 2014, Birmingham Safeguarding
Children Board (BSCB) and the NSPCC
launched a campaign in Birmingham aimed
at preventing child neglect. Called ‘Help’, it
highlighted the early support services
available to vulnerable families.
The campaign asked people in the city to
seek help and advice straight away if they
were worried about a child, and not to wait
until the situation became serious. The
message was that neglect is far easier to
stop when caught early, and most families
can be supported to turn their problems
around. If left to carry on, however, longer-
term neglect can cause lifelong issues and
is far harder to tackle.
Our approach
• A month-long public-facing campaign
• Promotion of the 24-hour NSPCC helpline number.
• Birmingham-wide bus and bus shelter advertising,
featuring the message and helpline number.
• A social networking campaign on Facebook.
• Publicity through Well TV.
• A guide to neglect and how to recognise the signs.
• ‘Help’ posters translated into Polish, Urdu, Gujarati,
Arabic, Bengali and Punjabi.
• Community activities
• Events for professionals, building on existing work to
support them in tackling neglect, including a
conference for around 250 professionals in the city:
‘Help: Giving a voice to neglect’.
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Midlands and Lancashire CSU
www.midlandsandlancashirecsu.nhs.uk
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Midlands and Lancashire CSU
www.midlandsandlancashirecsu.nhs.uk
FOCUS
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Midlands and Lancashire CSU
www.midlandsandlancashirecsu.nhs.uk
Keep it real – invest in people – that’s what makes
it work
Thank you
[email protected] 612 3888 or
07702 141483
http://midlandsandlancashirecsu.nhs.uk/products-
services/services/marketing-communications-and-
engagement