WEEK 1 LECTURE

MBA Opportunities

Illinois MBA Conferrals (2014)

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(Data provided by Academic Partnerships)

SIUE MBA Enrollment Trends

1996 2001 2006 2011 2012 2016 2017 2018 (Spring)

General 311 171 156 126 125 111 88 74

EBus 37

MIS 6 47 22 10 8 4 3 1

Project Mgmt

10 13 10

Business Analytics

5 8 6

Total 317 255 178 136 133 130 112 91

+ PharmD & DNP

4 38 ~40 ~40

Total w PharmD & DNP

137 168 152 ~131

The Landscape in Higher Ed Continues to Change

• Increased outsourcing all along the value

chain

• The online threat (or is it an opportunity?) is

not going away

• New and potentially disruptive moves by large

public institutions

Two Potentially Disruptive Moves in our Neighborhood

• iMBA (UIUC)

– Online MBA for $22,000

– Utilizes Coursera for some content

– Significant internal investment in infrastructure

– Worldwide marketplace

• Purdue acquires Kaplan

– $1 acquisition (plus revenue sharing)

– Buying platform and capabilities

– Focus on underserved populations

SIUE MBA Alternatives

1. Proceed “as-is” and likely decline

2. Withdraw from market and focus elsewhere

3. Make significant investment in marketing and program

infrastructure

4. Collaborate with a partner

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M A B D A 2 0 1 8

Disruption: Online Program Management (OPM)

Who is Academic Partnerships?

• Privately-held company serving worldwide clients

• Considered an “online enabler”

• Primary focus is on building online nursing and business

programs

• In business, AP only works with AACSB-accredited institutions

– Most of AP’s partners tend to be regional publics

What would AP provide to us?

• Accelerated Online MBA

– Same courses as existing hybrid-online format

– Same admissions as existing hybrid-online format

Marketing

•Academic Partnerships

Recruitment & Admission

•Academic Partnerships

Technology Support

•Academic Partnerships

Teaching

Retention & Analytics

•Academic Partnerships

Career Development & Placement

Behind the scenes has been

frenetic with these areas of work:

• Overall Project Management

• Data/IT Integration

• Marketing

• Academic Services

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An Overview of Work Streams

What has been done to prepare for launch?

• A LOT:

– Realigned schedule to enable six starts per year (7-week terms)

– Reduced required credit hours to 36

– Enhanced GMAT waiver possibilities for some students

– Accept some very large section sizes in some courses*

– Programming & process changes and reviews in Admissions, Bursar,

Financial Aid, MarCom, Registrar, and ITS - Thank YOU!

* Requires appropriate academic support

• Comprehensive Marketing

Plan

– Training enrollment

specialists

– Multiple contact points with

prospects

• Marketing Assets Delivered

Sept 20th

• Marketing Go-Live - October

17th

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Marketing

• Hybrid sections will still be offered – meet from 6:00-9:30pm once per week

for 7 weeks

• Same SIUE quality focused on student learning and success

• School of Business advisor for all students

• Faculty, student, and corporate partner engagement

What Isn’t Changing….

Thank you to all who have

worked on this project!

Questions?