lyon iae b2b project
DESCRIPTION
"Sell" the EIS Simulqtion/Workshop.TRANSCRIPT
Master Marketing et Commerce (M.Sc.)
Marketing Vente en B to B
Business-to-business (B2B)
is defined as…
B2B describes commerce transactions between
businesses, such as between a manufacturer and a wholesaler,
or between a wholesaler and a retailer.
Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G).
… or organisations (Government, public agencies,
hospitals, associations, etc.)
As opposed to retail (B2C), which consists
of sales to individuals
So it consists of all organizations that acquire goods and services to
produce other goods and services to provide to others.
The EIS simulation consists of goods [software]
and of a service [workshop]
The EIS Simulation is …
Insights [1] into change management…
[1] to gain an insight into something = arriver à mieux connaître quelque chose
By playing a serious game in teams …
You are a Change Agent with a mission…
Your mission lasts 6 months at TeleSwitches …
You must convince 22 managers to adopt an
innovation…Executive Information System
Using your strategy and tactics of interventions…
Do you remember your path ?
Your programme @ IAE …
To “sell” the EIS Workshop in different places
France Suède Italie Autres
Entreprise
PME
Publique
Université
You are…- Product Manager- Project Manager- Sales/Marketing Manager- Key Account Manager- Branch Manager
As a team prepare a presentation
of 20 to 25 minutes
Presentations will be graded on content, organization, clarity,
and delivery as well as on the handout
“He who rejects change is the architect of decay. The only
human institution which rejects progress is the cemetery.”
Harold Wilson