lyric video analysis

8/9/2019 Lyric Video Analysis

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Lyric Video Analysis


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George Michael may have been one of the rst tomake a lyric video. In the early 90s he released anocial video for his song !raying "or #ime$. It is asim%le video &ith &hite font lyrics on a clear blackbackgro'nd. #he &ords stand o't( so that there isnothing distracting the a'dience from the &ords.

#he &ords of the song are being foc'sed on.

#he rst &ord is )LI*#+,-. #he ca%ital letters grabthe a'dience$s attention and instr'ct them to %ayattention. hat then follo&s is )I#/1#!2+314I5+-. #he si6e and font of the te7t is similar

to the ones on &arning signs. #his %hrase co'ld betelling the a'dience to listen to the &ords of thesong &itho't any distractions and %ict're ordancing and s'ch b't rather listen to the &ords ofthe lyrics. #his &as one of the fe& video to foc'son the lyrics rather than other images. #here is nonarrative( no %erformance. 1nlike his ham8 M'sicvideos.

Lyric videos have no& become an im%ortant %artof the %romotion %rocess. Artist no& 's'allyrelease a lyric video before the ocial m'sic video.

#his is to familiarise their a'dience &ith the songand for them to 'nderstand the song so that &henthe ocial video is released they can foc's on the

narrative. #he other %'r%ose of the lyric video is sothat the a'dience do not mistake some of the


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#he video begins &ith the infamo's 3ames ondgra%hics and theme m'sic. #his sign and theme t'neis immediately recognised by their mat're a'dience.

#his sign has been 'sed in all the 3ames ond lmsand the a'dience 'nderstand that there is a ondtheme in the video. ith Adele$s face in thebackgro'nd( she is introd'ced as the artist of thesong.

In this m'sic video colo'rs are verym'ch 'sed to t the mood and tem%oof the song.It begins &ith the &ords

)#his is the end-( thismay s'ggest an end ofthe road or even connotedeath. #he sky:likebackgro'nd may im%ly

someone looking '% intothe sky( they may belaying do&n( maybebeca'se they$re dying.#he backgro'nd gets

a little &hiterconnoting death orgoing to the other:

side$. #he lightcolo'rs connoteinnocence and 'rit (

A dark clo'd forms &ith the &ord)/ear my heart b'rst again-s'ggesting that this %erson may havedid something &rong to someone and

the change in colo'r re%resentsthey$re lack of %'rity and innocence.

1sing cross:mediaconvergence( Adele merges herm'sic &ith this lm. 2eleasing alyric video increases herattention and %'blicity for herm'sic and also the lm. #hecreative style and themes areincl'ded in this video for

e7am%le the ond gra%hics.


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hen the chor's begins( the tem%o changes. )Let theskyfall-. )*;


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#he video begins &ith a early >900s lm styleintrod'ction. It introd'ces the artists feat'red on thesong ( the song title and ,icki Mina@$s record label


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,icki Mina@ body has made her morerecognisable and she mentions this inher song )ig b'tt too.- /er bottom hasbecome trademark for her. #he shotsho&s her &alking thro'gh the army ofmen and camera shot foc'ses on herbreasts and b'm. #his makes it seem asif someone is cree%ing and sneaking ina co'%le of looks at he body. #hisconnotes that she is irresistible.

#he ne7t shot is a mid shot of ,icki Mina@ in the "rontand 4rake and Lil ayne in the backgro'nd beside her(5hris ro&n is on the other side and is the f'rthest.

#his may signify the feat're on the song and thechronological order of their verses b't also theirfriendshi%. ,icki( 4rake and ayne are all on the samelabel and have a very close relationshi%( 5hris(ho&ever is not on their label b't he is still %art of theteam. #hey are all re%resenting a %o&erf'l %erson nsociety. ,icki is the leader. 4rake is the leader of the5h'rch &hich links to the 5h'rch being very %olitically

inB'ential. 5hris is the military leader. #he term )real-means that they are tr'e to themselves 'nlike mostra%%ers in the ind'stry. #hey contrasting themselves tothe main artists that %'t on a front and %retend to besomeone they are not. 't they are saying that theyare as %o&erf'l as they say they are.

#here are constant references to%o&erf'l instit'tions like the5h'rch( the military andcom%anies. #hey are trying tosay they have been inB'ential inthe m'sic ind'stry and very%o&erf'l( they have b'ilt an


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5ontroversy C

,icki Mina@ nly Lyric video ca'ght a lot ofattention and criticism. #here &ere said tobe a lot of 'n's'al ,a6i symbolismthro'gh o't the vide &hich is'nderstandable. #he &ar them andcolo'rs( Bags and arm %atches thesoldiers &ear all link to ,a6i imagery&hich bro'ght her a lot of criticismthro'gh social media.

A lot of %eo%le 'sed their

social net&ork acco'nts toe7%ress their feeling$s abo'tthe video. #his ne& era of&eb D.0 has madecontroversial to%ics and&orld iss'es more of aimmediate thing. heneversomething ha%%ens or isreleased( the a'dience cangive feedback or theirtho'ght son a %artic'lariss'e. It gives them a voice&hich is very 'sef'l for

media creators beca'se theycan look at &hat their

#&itter( "acebookand #'mbler 'sesvoiced their o%inionson the video. *omeliked it( some didnot.


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hat editing techni'es areC

hen are &e gonna 'se each ofthemCand &hat they sho& etc.

5reativeinB'ences mv:link to digi:advert: +diting*'rveyLyric::Links to social media*hooting sched'leIndivid'al treatment

lyric video analysis

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