m a k e y o u r n e t w o r k s m a r t e r continued market leadership in rapidly growing network...
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M A K E Y O U R N E T W O R K S M A R T E R
Continued market leadership
in rapidly growing network video marketJanuary - December 2006
Ray Mauritsson, CEO
Fredrik Sjöstrand, CFO
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Today’s Agenda
This is Axis Highlights during 2006 Financial 2006 The network video market The future market Questions & Answers
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This is Axis
An IT- company driving the network video market
Global market leader in network video World wide presence in 18 countries Global partnerships through distributors,
resellers and system integrators Nordic List, Mid Cap, Information
Technology
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Axis’ two main product areas
*Q4 2006
Network Video Solutions Worldwide #1 position Axis’ largest product area, 90% of sales* Installed base around 1,000,000 units
Network Print Servers Worldwide #2 position 6% of Axis’ sales* Installed base of more
than 3,000,000 units
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Highlights January-December
Total growth +34% Stable growth within Video +45% Technology shift from analogue to
digital solutions Launch of state-of-the-art network video
products High activity in Retail and Transportation Increased number of partners
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Sales January - December, 2006
Total Sales 1 202 MSEK (895) Growth 34% Currency effects
-10 MSEK
Video Sales 1 062 MSEK (733) Growth 45%
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EBIT January – December, 2006
Gross margin:54.8% (54.0%)
Operating margin: 18.6% (14.3%)
Profit margin:18.5% (14.2%)
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Sales Q4, 2006
*Q4 2006
Print6%
Print6%
Video90%
Video90%
Other1%
Other1%
Americas36 %
Americas36 %
EMEA53 %
EMEA53 %
Asia11 %Asia11 %
Scan 3%
Scan 3%
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Global distribution and sales
Axis
ResellersSystem
integrators
End user
Distributors
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Total: 10,000
Channel Partner Program
ADP partners: 400 in 43 countries
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¬ Anixter¬ Ingram Micro
Some of our partners
Being a partnership expert
Distributors
Storage
Network
ADP
SystemsIntegrators
¬ Motorola
¬ ConvergintTechnologies
¬ Diebold¬ Group 4 Securicor¬ Securitas¬ Siemens ¬ Honeywell¬ Lenel¬ Milestone
Consultants
¬ EMC
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Customer segments
Retail
Bank Transportation
Government Education
Industrial
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The market’s broadest video portfolio
FixedcamerasAXIS 223MAXIS 221
AXIS 225FDAXIS 216FD
AXIS 216FD-VAXIS 211AAXIS 211AXIS 210
AXIS 210AAXIS 207W
AXIS 207AXIS 207MW
AXIS 206AXIS 209FD-R
FixedcamerasAXIS 223MAXIS 221
AXIS 225FDAXIS 216FD
AXIS 216FD-VAXIS 211AAXIS 211AXIS 210
AXIS 210AAXIS 207W
AXIS 207AXIS 207MW
AXIS 206AXIS 209FD-R
Network domes & PTZ cameras
AXIS 232D+AXIS 231D+
AXIS 214 PTZAXIS 213 PTZAXIS 212 PTZ
Network domes & PTZ cameras
AXIS 232D+AXIS 231D+
AXIS 214 PTZAXIS 213 PTZAXIS 212 PTZ
Video servers
AXIS 242S IVAXIS 241QAAXIS 241Q
AXIS 241Q BladeAXIS 241SAAXIS 241S
AXIS 241S BladeAXIS 240Q
AXIS 240Q Blade
Video servers
AXIS 242S IVAXIS 241QAAXIS 241Q
AXIS 241Q BladeAXIS 241SAAXIS 241S
AXIS 241S BladeAXIS 240Q
AXIS 240Q Blade
Videomanagement
software
ACSACM
ADP > 400 Partners
Videomanagement
software
ACSACM
ADP > 400 Partners
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AXIS 209FD-R
Network camera for mobile video surveillance Rugged network camera 10,000 cameras in Stockholm buses
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AXIS 223M – for demanding environments
Ideal for demanding security areasDay and night surveillanceExceptional image detail
Ideal for demanding security areasDay and night surveillanceExceptional image detail
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The AXIS STS system
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The World CCTV Market in 2005 and 2010
Asia 29.4%
2005 - $ 4,876.7 million
EMEA 30.0% Asia 32.9%CAGR 13.3%
EMEA 28.0%CAGR 9.3%
Americas 39.1%CAGR 10.0%
Source: IMS Research 2006
Americas 40.6%
2010 - $ 8,145.5 million
42% being camera value
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Worldwide marketshares: security cameras
Top Ten Companies
1 Panasonic (PSS)
2 Pelco
3 Bosch Security Systems
4 Sony
5 Honeywell
5 Samsung Electronics
7 GE Security
8 Axis
9 JVC
10 Tyco Fire & Security
Source IMS Research
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EMEA marketshares: security cameras
Source IMS Research
Top Ten Companies
1 Bosch Security Systems
2 Panasonic (PSS
3 Axis
4 JVC
5 Pelco
6 Honeywell
7 Sony
8 Norbain (Vista
9 GE Security
10 Tyco Fire & Security
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Growth10%
Growth10%
Growth40%
Growth40%
Growth of the global market
CCTVCCTV
NetworkVideo
NetworkVideo
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Market leadershipProfessional Network Video
Future outlook, Axis’ goals
Focused product range• Aggressive product development• Intelligent solutions
Focused business model• Channel partnerships
Focused employees andfocused company
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Questions & Answers
Axis video sales 1996-2006